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The establishment of marketing information system requires the positioning of the market, the understanding of customer needs, the understanding of competitors and the formulation of corresponding strategies. Coordination and cooperation between various sectors is required. You can participate in information analysis training to improve your ability. q;52 97 10 436
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1. The salesman must be well aware of the business situation, end user situation, competitor's product structure and sales status and local market situation of all dealers in the area under its jurisdiction;
2. The salesman can not collect the payment from the dealer privately, and if there are special circumstances, the money should be remitted back to the company in time;
3. The sales expenses incurred by the sales staff in the process of promoting the work need to ask the sales manager for instructions in advance;
4. The salesman shall not go beyond the routine to conduct business negotiations with customers, and the terms beyond the conventional shall be agreed by the sales manager in advance, and the sales manager shall guide the negotiation process;
5. For any special expenses (such as market expenses, temporary employment expenses, etc.) proposed by customers, they must be agreed by the sales manager before they can be committed;
6. What form of payment of special expenses must be carried out after asking the company's leaders for instructions, and if the losses are caused by violating the regulations, the responsible person shall compensate for the losses;
7. After the formal "sales contract" is formed, if there is no legitimate reason for the sales office, the delivery should be organized within one working day;
8. The content of the sales outbound order issued by the sales office should be detailed and accurate. If the loss is caused by the incorrect or wrong content of the invoice, the sales office shall be liable;
9. The sales office shall properly keep the user's receipt voucher or delivery voucher and shall not be lost. Invoices sent to users and checks and bills of exchange retrieved should be registered and verified. All contracts, accounts, and lists with users shall be classified and kept, and the salesperson shall not keep them privately;
10. All outbound applications and invoicing applications should be filed in a timely manner;
11. The sales office should learn about the payment collection from the finance department every day, deal with the problems found in the process of payment collection in a timely manner, and prevent the occurrence of wrong accounts and bad debts;
12. For the checks, acceptance drafts and bank drafts received, the sales office should submit the relevant bills to the Finance Department on the same day.
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Such a question is empty.
Different departments should use different systems.
The overall principle should be fairness, openness and justice.
Moreover, the system is based on execution.
The absence of an enforcement system is just empty talk.
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First of all, it is necessary to write the purpose of formulating, that is, the reason why the sales department management system is written, is to better cooperate with the company's marketing strategy, smoothly carry out the work of the marketing department, clarify the job responsibilities of the employees of the marketing department, fully mobilize the enthusiasm of employees to participate in the work and improve work efficiency, and help employees improve their marketing quality as soon as possible.
Determine the scope of application of the management system, which should be suitable for all marketing activities and marketing personnel of the company.
The content of the marketing system is divided into three key points, the detailed rules of the management system, the job responsibilities of marketing personnel, and the performance appraisal system of marketing personnel.
In terms of system rules, write clearly the month-end and year-end assessment of each employee of the marketing department. Encourage employees in the marketing department to actively participate in the company's and department's activities, work, meetings, and strictly abide by the regular meeting time, so that they are not late, do not leave early, such as three late five retirement, they will be held accountable, and they will be dismissed.
It is necessary to specify the job responsibilities of the marketing socks reputation personnel, rent to obey the leadership arrangement, do not engage in specialization, and do four things: due diligence, responsibility, dedication, and best efforts. Obey the command of the leader, if you encounter the arrangement of the area is not satisfied, the arrangement of the work is not done, the arrangement of the task is not done, so that the work of the sales department can not be carried out normally, handed over to the administrative department for processing.
Write the content of the performance appraisal system of marketing personnel clearly, require marketing personnel to learn to communicate, be good at improvisation, actively coordinate the relationship between the company and customers, and appropriately reward employees with outstanding performance and outstanding performance in the appraisal system; It is not allowed to borrow the name of the company or business trip to do sales work for other products in the same industry without permission. If there is a violation, they will be investigated and punished according to the severity of the circumstances, and they will be expelled in serious cases.
Is it for fear that they will take the boss's customers away?
Introduction: 1. Purpose.
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