How to optimize URL structure and how to use URLs for website optimization

How does optimization use URLs? After we carry out the construction of the **, we will sometimes conduct a safety check-up, and then we will see the URL, so do you know how to use the URL for optimization? Here, Fuji Network will introduce it to you in the next time.

Meaning of url: pathname. The pathname gives the full file name of the resource on the machine, and in most cases only gives this option if the user knows where the resource is located.

URLs are also one of the most important factors in the optimization process. URL is one of the important factors of network positioning, and the quality of URL naturally affects the effect of optimization, because the resources on the network are linked together through URL to form a large network Web. The search engine runs through this online URL, so it is very necessary and very important to understand what URL means and understand the optimization skills of URL for **optimization.

URLs are static. Most of the current ** are dynamic web pages, so that there will be a lot of dynamic parameters in the URL, which is very bad for SEO ** optimization. Because the search engine spider is more difficult to interpret the dynamic parameters, it takes more time for the search engine spider to crawl the web page, and the time allocated by the search engine for a specific weight is fixed, which means that our crawling pages are relatively reduced.

As a result, it seriously affects the inclusion of **, and it is very bad for **optimization and **promotion.

Standardization of URLs. The standardization of URLs, as the name suggests, is mainly caused by the fact that URLs are not standardized. For example, a **domain name is, and usually we are all used to use, so that there are two URLs, although we seem to be a **two**, and for the search engine spider, it will be regarded as two completely different**, resulting in a large number of duplicate content, and the search engine dislikes the appearance of duplicate content the most.

Therefore, the non-standardization of URLs can sometimes seriously affect the effectiveness of SEO optimization. If it is slight, it will affect the inclusion and weight, and in some cases, there will be two ** that are downgraded or even punished by search engines if they are more serious than jujube birds. Therefore, in the process of SEO optimization, the standardization of URLs is also one of the factors we must consider.

How does optimization use URLs? Above are some of our basic understanding of working with URLs. Of course, there is a lot of knowledge about URL, if you want to know more about what URL means, then we need to continue to increase our understanding of it in the process of daily work, I hope the above article will be helpful to you.

Optimize.

1) Choice of domain name.

If it had been two years ago, I would have told you that it would be best to put keywords in your domain name. However, now it is recommended that you can put keywords in the domain name, but don't make the domain name very long for the sake of keywords, and don't register a domain name with conjunctions for the sake of keywords.

Taking a step back, you can put one conjunction, up to two, to make the domain name look clear, but don't stack keywords. If a domain name with a keyword is hard to find, it's better to choose a short, obscure word that is easy to brand, or a newly coined word.

2) Descriptive.

The entire URL includes the domain name, directory name, and file name, where possible, in descriptive words, especially directory and file names. Let the user see the URL to get a general idea of what the page is about.

Where possible, the directory name file name could be filled with some keywords. Matt cutts hinted in one of his posts that keywords in URLs are somewhat useful to search engine algorithms.

4) The URL should not be too long.

5) Use conjunctions.

It's best to use a hyphen - between the list words of the directory name file in the url, not with underscores, and not with other allowed but strange characters. Conjunctions are treated as spaces.

6) English words and pinyin.

For English**, of course, descriptive keywords in URLs are easier to write. For Chinese**, you can consider using pinyin. However, for longer words, it is not easy to read in pinyin, in this case it is still recommended to use English words.

In addition, some people put Chinese characters in the directory name file name, or sometimes there are spaces, and when such URLs appear in the browser address bar, they will become some encoded characters. Although recognizable by search engines, it looks ugly and is not recommended.

7) URL static.

It's almost a must. Don't take it seriously, and don't argue that there are a lot of URLs with one or two question marks that are well included. It's very simple to do better, don't be on par with what you don't do well.

8) Second-level domain names and directories.

Second-level domain names seem to be very popular in Chinese**, and now second-level domain names have a lot of spam content in Google, and Google has no good way to do it.

However, I personally recommend using a directory, and it is best not to use a second-level domain name unless there is a special need.

9) Capitalization.

It's best to use all lowercase letters in URLs, like Unix Linux servers are treated differently with uppercase letters, which means that and are treated as two different files. If the homepage under a directory is, an error will occur when accessing the directory. In other cases, mixing case and case is often confusing.

We said above that there are 10 details that need to be paid attention to in optimizing URL, Nanjing China Railway Express, so let's explain these advantages of URL optimization in detail: