How to optimize the network alliance account, how to optimize the network alliance

In the promotion, when optimizing the network alliance, many SEM personnel often have a headache, so many clicks, but the real reach is pitiful, so this problem is usually more tangled. First of all, let's analyze the reasons for the low arrival rate of network alliances, which mainly include the following factors:

1. The relevance of network alliance delivery;

Second, the quality of the flow of the first place;

3. Statistical ** installation;

Fourth, **url opening speed;

Fifth, the form of network alliance materials;

Case: The arrival rate of a user's network alliance account from 10-17 to 11-14 is mainly due to the following points after analysis: (arrival rate = number of visits and clicks).

1. Relevance of delivery.

Analysis: The arrival rate of targeting is generally lower than that of Soke and keyword targeting, and the main clicks of the account are concentrated in the direction of the account, accounting for 70% of the total clicks, while the high clicks are concentrated in the three industries of leisure and entertainment, film and television, and games, which are not related to the main business of the account.

2. If the effect is not obvious, it is appropriate to delete the high number of clicks, and the arrival rate is too low, mainly in the three industries of leisure and entertainment, film and television, and games, and at the same time, we must increase the consumption and click proportion of search and keyword orientation.

Second, the quality of the delivery of ** traffic.

Note: When screening delivery**, we should pay attention to it, not only to screen the ** related to the account, but also to screen some high-quality **, try to exclude 1-star and 2-star**, which can not only ensure high business relevance, but also ensure the traffic quality of the delivery site.

3. Statistical ** installation;

Since the statistics are pre-installed on the website, the monitoring methods for search promotion and network alliance promotion are basically the same, so it is considered that the probability of incomplete installation is very small, so this problem is ruled out. However, it is recommended that SEM personnel still need to re-check the ** installation when analyzing this problem.

Fourth, **url opening speed;

The above is the opening speed of the top 10 landing pages for search promotion clicks, where the first page is the landing page for all the ideas of the affiliate. From this analysis, the opening speed of the landing page has a certain impact on the arrival rate.

Fifth, the form of network alliance materials;

If the account is mainly made of suspended and patched materials, the arrival rate of these two forms is lower compared to the arrival rate of the fixed form.

When making ** ideas, we should pay attention to the following key points: 1. The theme should be clear 2. The structure should be reasonable 3. The text should be concise 4. **Key points 5. The colors should have obvious contrasts.

From the funnel theory of marketing, two important metrics that customers often pay attention to: click-through rate and conversion rate.

1. Click-through rate = click-through In the display, the basic factors that affect the click-through rate are: **, bidding, region, and material.

2. Conversion rate = consultation volume Visits, the basic factors that affect the conversion rate are: **, materials and landing pages. Therefore, everything is the same, and the above key points should be firmly grasped in the process of account optimization.

1. Optimization related to click-through rate, referred to as consumption optimization, mainly solves the two situations of low consumption and too fast consumption.

2. Optimization related to conversion rate, referred to as conversion optimization, mainly solves the problem of poor conversion of customer feedback.

Generally speaking, optimization is a two-step process, consumption optimization is the first step of account optimization, and conversion optimization can only be carried out after the consumption optimization process is completed.

After activation, log in, as shown in the following figure; In the default login window, there is a "Affiliate Promotion" and an "Enter" button on the right.

Second, enter the network alliance window, there is a "promotion management" tab at the top of this window, click it to enter the opening and creation of the network alliance.

After activation, log in, as shown in the following figure; In the default login window, there is a "Affiliate Promotion" and an "Enter" button on the right.

Second, enter the network alliance window, there is a "promotion management" tab at the top of this window, click it to enter the opening and creation of the network alliance.

Account optimization principle: data-driven, open source and reduce expenditure. Let the promotion plan with good effect promotion group creative ** keyword get more display, and reduce the price of the promotion group, **, and keywords with poor effect, and even suspend and filter.

Account optimization steps: Optimization According to the marketing link, there are three core optimization parts: leakage display optimization (budget optimization, insufficient display optimization, and premature offline time optimization), click optimization (creative optimization), conversion optimization (advertising network keywords, points of interest, advertising schedule, and delivery region optimization), and landing page optimization.

The role of account optimization: Account optimization can effectively improve the effect of network alliance promotion and help you get greater benefits at a lower cost.

Or call the pre-sales consultation** bad bad knowledge: 400-800-8888.

To do promotion, you should be doing PPC SEM promotion.

3.Keep track of the performance, click-through rates, and conversion rates of your promotions at any time.

4.Apply your own tools, such as Mu Huizhao Index, to promote keyword tools in the background.

Hope mine can help you.

One. Healthy account structure.

Two. Account optimization is reflected in **.

Three. Tips for using the "Combination" tool.

It mainly refers to: search term report + broad (or core phrase) + negative word, the combination of these three tools, through the "wide to narrow" strategy to analyze and screen out the target customer group and their search habits analysis;

Five. Other optimization tips.

2.Creative Optimization: This will be dedicated to tips on how to write ideas;

3.Regional strategy: combined with the characteristics of their own products, profits, choose a more reasonable promotion area;

4.Strategy: It is not necessarily a suggestion, we can also set up several of our own strategies, float in a certain range to avoid unnecessary waste;

That's all I found for you.

Look at the data and analyze the account.