Mini Program Education, How to Achieve New Recruitment and Referral?

First of all, it's free traffic. Mini Programs and WeChat, Moments, WeChat***, WeChat Pay, etc., jointly build the entire WeChat ecosystem. As an important part of the entire WeChat ecosystem, Mini Programs have a unique advantage that distinguishes them from other products.

There is an exclusive mini program entrance on WeChat. It can continuously input traffic for the institution, and the positioning of 5 kilometers near the mini program is exactly the same as the target customer group of traditional offline education and training institutions. Not only that, you can even find the entrance to the Mini Program in any product such as WeChat, Moments, ***, WeChat Pay, etc.

In addition, the mini program does not need to be registered, does not occupy memory, and has a low threshold for use, eliminating the cumbersome intermediate links in the process of dissemination. This makes it incredibly easy to spread marketing campaigns on Mini Programs. If you want the event to be effective, of course, you need to spread it widely.

Thirdly, it is the low cost of customer acquisition. For traditional offline education and training institutions, their customer acquisition type is funnel-shaped. Generally speaking, the traditional mode of enrollment first needs to push out flyers, collect data, and then determine the intention, invitation, and finally make a single.

A large amount of data needs to be filtered, which requires a lot of manpower, material resources and time costs. However, the customer acquisition type of the Mini Program is fission-type, which spreads through fission and passes through.

10. Ten to hundred, in a short period of time can be widely disseminated, so that the cost of customer acquisition becomes extremely low.

At the marketing level, Mini Programs are marketing and enrollment tools for education and training institutions; At the level of education and teaching, Mini Programs can be integrated into the actual teaching service work. These functions of Mini Programs make Mini Programs especially suitable for offline education and training institutions.

For education and training institutions, high customer acquisition costs, low course completion rates, low repurchase rates, difficulty in obtaining learning data, difficulty in retention, and low activity are common problems. The characteristics of Mini Programs are just right for education and training institutions, which can help education and training institutions solve these pain points.

What features of Mini Programs are applicable to education and training institutions?

First of all, it's free traffic. Mini Programs and WeChat, Moments, WeChat***, WeChat Pay, etc., jointly build the entire WeChat ecosystem. Building a self-contained mini program system is very helpful for new recruits and referrals, and the chain card education applet is the first choice for many education and training institutions, using the group to attract more customers.

Mini programs have become a craze among small and medium-sized educational institutions. But at a time when many people are questioning the Mini Program, it is still a question whether it can really go on as long as expected. In fact, whether an Internet product can last for a long time depends not only on how much the market needs for it, but also on whether the industry giants are willing to increase it.

Yilaike (a professional mini program development company) feels that in the current situation, mini programs are still the darlings of giants.

Mini Programs have a unique traffic backer, which can swim in the huge pool of traffic that has been formed today, and has opened multiple interfaces as publicity channels. It is precisely because of the convenience and easy publicity of the mini program that it can attract so many merchants to settle in. For the education industry, Mini Programs can also help, how can they help?

Let's wait and see!

1.Increase the rate.

Mini Programs have multiple publicity channels, such as common communities and friend circles, which are a good way to publicize. In addition, there are multiple interfaces such as Moments advertising, *** publicity, and nearby mini programs in the WeChat mini program for publicity. If there is a mini program in the membership system, it can also make the reminder of the use of the card coupon a way to activate the user by giving away the card coupon.

The multiple promotional interfaces of the Mini Program make it a high-quality way.

2.Build stickiness with users.

The Mini Program can collect data from users in the later stage, and have a clear record of the user's browsing history and target direction, which can help the operator analyze user data. After analyzing the users, the operator can plan some theme activities according to the user's preferences, establish the viscosity with the user, and also make the resource allocation more targeted.

3.Open up multiple educational models.

The offline education model has basically been finalized, but online education is still a model that is currently being promoted. The emergence of Mini Programs can allow educational institutions to have more educational models. For example, if you purchase online courses through a mini program, you can study the course at home without leaving home, and you can also test the learning results online.

Moreover, the mini program can also play a role as a reminder, for parents of students who have purchased online courses, they can receive a notification of the start time of the course before the class, so as to avoid forgetting the class time. You can also check your grades and communicate with your teachers.

The emergence of Mini Programs has allowed more industries to have new business models, and the education industry is no exception. Injecting fresh blood into traditional industries is the mission of Mini Programs. We think that educational institutions can consider developing new ideas through mini programs, so that the traditional model can break the restrictive pattern.