Are there many people who use Mini Programs now? Is it difficult to make a mini program now

According to incomplete official statistics, the number of visits by individual users on the C-end of the Mini Program currently exceeds 20 million, and the current retention index has reached more than 10 per week. With the gradual deepening of WeChat's promotion of Mini Programs, it is possible that in the future, Mini Programs will be closely related to our lives, and even inseparable.

For individuals, making good use of the Mini Program can include all the fun and interesting ideas, and enjoy personalized and exclusive works happily. And it can also facilitate all aspects of our lives, such as some small games, when you used to play, you need to uninstall it if you don't play, because it takes up more memory, but now it is on the WeChat applet to play at any time, go at any time, and it is much more convenient. In terms of travel, take Mobike as an example, **APP still occupies more memory, and it is usually useless, which is the use of Mobike Bicycle Mini Program, which can be entered at any time, exited at any time, and it is very convenient to log in.

Secondly, for merchants, through WeChat mini programs, they can realize the function of online and offline development at the same time. A group of new users can be poured into offline through WeChat payment, and online can be used to not only complete the purpose of attracting new users, but also increase the repurchase rate.

Now there are a lot of people who use the applet, and the applet is used up and gone, does not occupy the memory of the appointment, and is deeply loved by users, and it also comes with its own promotion function, which is deeply loved by merchants.

There are still a lot, the time spent by users in WeChat is dozens of times or even hundreds of times that of Baidu, WeChat has given birth to the public financial management platform Wealth Management, bred the circle of friends, gave birth to WeChat payment, and gave birth to ***, the reason why WeChat vigorously promotes the applet, in addition to the applet has a huge value of covering B-end users, based on the applet, WeChat will have an important foundation for challenging the first search entrance of Baidu.

Now the applet is the mainstream direction, in addition to the important historical position of the applet, most of our users will see many applets when they open the nearby applet, housekeeping applet, Starbucks applet, ABC's applet, McDonald's applet, it can be said that the nearby applet will be like Meituan+58 in the future, including almost all local life service providers, due to the low-frequency application of Meituan and 58, when you use it, delete it when you don't use it, Mini Programs near WeChat have the huge advantage of being ready to use and go, coupled with the traffic advantage that no one can match on WeChat, the nearby Mini Programs will grow into the first platform for O2O in the future.

To put it simply, as long as an Internet company has done software development, it can develop and produce small programs.

At present, there are many companies that make Mini Programs, and many companies have developed their own Mini Programs.

Many, in comparison, who understand and understand the role of the applet, or who are willing to accept new things, and sell goods through WeChat to expand customers, will open the applet**, and the customers around me have basically opened it.

Because as a businessman, you should not let go of any channel and method that can expand your business and promotion, after all, it is very convenient and fast for customer applets, no need for a separate app, you can log in directly to place an order for shopping, and it is also very convenient to share, so that our business can be quickly opened and promoted in WeChat, and only a sharing action can be quickly promoted, and customers can also immediately choose the services and products they want.

So no matter what the tool, as long as you find the positioning, it will definitely play a value for you, unless you don't want to promote and sell goods through the huge user software of WeChat, then there is no need to open a mini program.

Mini Programs released blockbuster data: hundreds of millions of daily active users, 580,000 Mini Programs have been launched, covering 1 million developers and 2,300 third-party platforms. This data indicates the popularity of the mini program, and you can consider making a WeChat mini program.

Many, now not only e-commerce type applets, but also catering, hotels, tourism, etc., users are constantly in contact, such as catering, KFC, McDonald's and other large chains, but also through the applet to achieve a substantial increase in profits, as well as Jingdong, Pinduoduo and other e-commerce platforms, in the future, the applet will be like the previous Internet, deep into our lives.

Up to now, whether it is user acquisition, retention of users or traffic monetization, there are more than 100 user scenarios of smart applet services, competing on the track of business understanding and creativity, with a high click-through rate, and the cost of acquiring new customers of Vipshop's smart applet is 30% lower than that of H5, and the daily activity of iQIYI smart applet has exceeded 14 million.

Before the deadline, the number of WeChat Mini Programs has exceeded 1.5 million, the number of developers has also exceeded 1.5 million, and the number of daily active users has exceeded 400 million. WeChat said that the next focus will be on the ability of the Mini Program to use the experience, scenarios, monetization, plug-ins, etc., to help more developers deeply link the users of the Mini Program, and ultimately achieve monetization and a win-win situation.

Before the deadline, the number of Mini Programs on the Alipay platform totaled more than 20,000, the daily active users exceeded 100 million, the number of active users exceeded 300 million, and the average 7-day retention rate was 29%. Alipay said that it will invest 1 billion yuan in the next three years to assist developers and merchants to upgrade various service scenarios, and finally realize traffic conversion and monetization.

Compared with the apps that everyone has been in contact with earlier, the applet does not need to be installed, it can be used immediately, and it is not used to return, and the advantages of these light applications are more obvious, and the use experience is also better. So what can Mini Programs do for us? What's the use?

Let's look at this from the perspective of users and businesses.

1. User perspective.

First of all, for users, we need to find a favorite Mini Program, which can be found and entered through offline scanning, the search window at the top of the WeChat client, "Discovery-Mini Program", history and other traffic entrances. Whether it is directly from the online entrance to discover and use the applet, or in the next physical consumption scenario, the QR code scanning application has also become our behavioral habit. The characteristics of the applet that do not need to be used and do not occupy memory also allow users to easily obtain the entire massive light application market.

Secondly, what can the Mini Program achieve? From the beginning of the launch, the Mini Program wanted to mainly realize the core functions, and now the Mini Program development technology is becoming more and more mature, and it can even easily realize extended services to meet more consumption scenarios, such as distribution live marketing, short link multi-party jumping, online order delivery, associated ** number and ***, etc., so that the figure of the Mini Program can be seen everywhere in the WeChat ecosystem, the convenience brought by the Mini Program to people is obvious, and the user's acceptance of the Mini Program is getting higher and higher.

2. From the perspective of merchants.

For merchants, the development cost of the Mini Program is low, and it will not be subject to many restrictions of the public domain platform like entering a certain treasure and a certain east, such as the store display effect is the same. Even if merchants try their best to attract users to their stores, they are easy to lose in the same competition, and most of the traffic generated belongs to the platform. This is due to the traffic logic of the public domain platform or to keep the "centralized" entrance and develop "incremental users", the small program is relatively opposite, WeChat has been emphasizing the decentralization, adhere to the "fragmented" traffic entrance road, which can be seen from the platform has been updated and opened more than 80 small program entrances, the small program has more advantages in the "stock user" market, and these characteristics of being accessible and coming again make it easier for merchants to complete the attraction-transformation-precipitation to their own small programs**, Ultimately, we will achieve our own sustainable operational goals.

Above, I believe you will also have some new understanding of Mini Programs.

Are you talking about users, or to enterprises and merchants? If it is for users, the applet has the characteristics of no need for ** and installation, so it is very convenient and fast to use. If it is for enterprises and merchants, Mini Programs have the following advantages:

The Mini Program is based on WeChat, which in turn has 1 billion users. In addition, the Mini Program has more than 60 entrances in WeChat. And a large number of entrances, coupled with a large number of users, can often help enterprises improve the best rate.

After the ** rate is improved, the traffic will naturally be greatly improved.

2. Rich marketing plug-ins can reduce promotion costs.

In the past, the traditional promotion methods used by enterprises, such as leaflets, local promotion, search marketing bidding ads, etc., all cost enterprises a lot of money. However, Mini Programs are different, in Mini Programs, there are a wealth of free marketing plug-ins, and enterprises can use these marketing plugs to acquire customers, which can greatly reduce their marketing and promotion costs.

3. One-click **, sharing can realize customer fission.

Mini programs can be shared with WeChat friends and groups with one click, plus it has a wealth of marketing plug-ins, so enterprises can use these two features to achieve customer fission. For example, with the help of marketing plug-ins, activities such as grouping and bargaining can be launched to trigger customers' sharing and behavior. When customers share your activities with their friends and groups, they can often achieve customer fission.

With the rapid development of the economy, the industry and the transportation industry have become a popular industry, involving a variety of services related to freight is very much, but the opaque service information has always been a pain point in the industry, so the industry and small programs have become the choice of many enterprises. In this way, it can not only display enterprise information in an all-round way, but also allow enterprises to harvest huge traffic, obtain stable customer sources, and form a private domain traffic pool through many large platforms. For example, the mini program appointment service can realize the best reservation of products and services.

Through the applet, enterprises can display services and content, appointments, details, information and other content in an all-round way. So how should you have a transportation applet and a ** applet?

Let's take the freight applet as an example, select a suitable template, replace it with one click, and scan the code in advance to browse the page content style.

The ** text and module content in the template can be replaced, modified, increased or decreased, and only need to be replaced with the product content of your own enterprise service.

Easy operation, drag-and-drop operation experience, as long as there are professionals to follow up the whole process, you can quickly complete the creation of the applet without you, and you can easily carry out business and operation after successful release.

The logistics management applet is designed to solve the problem of asymmetry of freight supply and demand information. The development of a logistics applet not only facilitates users, but also reduces the cost of logistics enterprises.

The application of logistics is not only convenient for couriers, but also conducive to data management, exchange rates, conversion of object weight and volume, etc. It can be said that it greatly improves the work efficiency of logistics personnel and helps to reduce the human and material costs of logistics companies.

It's hard to make a small program now.

For merchants who don't understand technology, the best way is to find some developers of small programs and let the development company help them develop them. Many developers choose some Mini Program development tools on the Internet and explore the development of Mini Programs by themselves. Let me summarize some WeChat mini-programs.

How to make it: If you have previously certified WeChat***, you do not need to pay another 300 yuan WeChat Mini Program certification fee. Users need to pay attention to the fact that if the Mini Program developed by themselves does not need to have the function of paying for the mountain key, they do not need to carry out WeChat authentication.

The second step is to find a better third-party development platform for Mini Programs, for example, many merchants will choose Bajie Technology, which can provide users with various types of Mini Program templates. Merchants can choose the corresponding template according to their own industry, or they can create a new template by themselves, and there are corresponding components in the template.

The third step, in the network needs the first WeChat developer tools, the official platform of WeChat has launched a developer tool, after all, it is the official launch of the tool is more practical, but technical personnel must not use WeChat developer tools to develop how beautiful the applet, this is to meet the basic applet development.

In fact, it is not as difficult as imagined, why do you say that? Let's take a look at how Mini Programs are developed.

1. Independent development.

This requires you to have a sufficient development foundation, after all, it involves the development of small programs, and it is not so easy to present good results, and it also needs to be technically maintained after it is launched. On the other hand, depending on the difficulty of the Mini Program, if it is a more complex Mini Program and one person cannot complete the development independently, then you also have to include a series of expenses such as renting a venue, renting equipment, and hiring technicians, and the cost and cycle will also increase.

2. Third-party template applet.

The template applet is developed and produced in a unified manner for the characteristics of each industry, which is simple to operate for merchants, and can be directly applied to the template, with a short development cycle and fast online (generally the fastest days), and the marketing functions are relatively complete, which can meet the needs of daily operations, and is also more affordable, and is the most cost-effective for small and medium-sized businesses. If the merchant does not have any technical foundation, it will not affect the use at all, just like we quietly opened a ** store, which is not limited by the technical level.

3. Third-party customized applets.

This should be developed according to the specific needs of the merchants, each page and each function of the Mini Program, so the development cycle is long, the development cost is high, and it is more suitable for large enterprises to use Qiqing.

Therefore, in fact, for most businesses, it is better to choose third-party production and leave it to professional people to do it, which is not as difficult and troublesome as we imagined.