What are the 4 V s in Marketing?

The so-called "4V" refers to the marketing mix theory of "variation", "versatility", "value", and "vibration". To put it simply, 4V is a marketing rule that combines the thoughts of Chinese and is suitable for Chinese enterprises. I hope mine can give you a clear idea, and you won't get dizzy when you look at it, hehe.

P: This marketing theory was put forward by Professor Jerome McCarthy, an American marketing scholar, in the 60s of the 20th century. They refer to: product (product) (price) channel (place) ** (promotion).

C: The marketing theory was proposed by Professor Lauterpen, an American marketing expert (in 1990, which refers to: consumer, cost, convenience and communication).

R: The marketing theory was proposed by the American scholar Don Schultz, which refers to: relevance, reaction, relationship and reward.

S: This theory is not a marketing theory in the strict sense, but more reflects the requirements for marketers, which refer to: satisfaction, service, speed, and sincerity.

v: This theory was put forward by domestic scholars (Wu Jinming and others), which refers to the simultaneous use of variation, versatility, value, and vibration.

4V marketing theory is a marketing theory in the field of business management, which advocates market competition by influencing the combination of four elements: volume, value, velocity and variety.

Although the 4V marketing theory can help companies better understand market demand and form their own market competitiveness, there are some significant drawbacks, including:

1.It is not possible to explain the details of the market in detail.

The application scenarios of the 4V marketing theory are relatively narrow, it can only help enterprises to roughly divide the chain market, cannot explain the market details exhaustively, and it may not be applicable to all kinds of enterprises.

2.Other important elements of market competition are ignored.

In addition to the 4V, other factors that need to be considered in market competition are equally important, such as quality, efficiency, stability, reputation and so on, etc., and the 4V marketing theory does not cover these elements well, so it is not applicable to all scenarios.

3.The strategy is not comprehensive enough.

Although the 4V theory emphasizes the basic elements of marketing, it lacks a comprehensive strategic consideration. In a highly competitive market, companies need to take a more holistic approach to strategy rather than relying on the 4Vs.

In short, as a theory and method of market competition, 4V marketing theory also has certain shortcomings, and enterprises need to judge and analyze it in combination with their own specific conditions and market demand in practical application.