What is a functional department What is planning Planning refers to 90 again

Marketing is a kind of planning and execution activities, the process includes the development and production, pricing, distribution and other activities of a product, a service, or an idea, the purpose of which is to meet the needs of organizations or individuals through the process of exchange and transaction.

Planning is to provide solutions designed according to the principle of efficiency for rational decision-making. Risk avoidance and maximization of benefits are the two major functions of planning. The project originated in Japan and took shape in Taiwan, and it is a company from Taiwan that brings the project to Chinese mainland.

However, the real tracking plan should be traced back to corporate consultants or corporate consulting institutions in Europe and the United States. Planning is a strategic system, which is broadly related to the development strategy and brand strategy of an enterprise; In a narrow sense, it involves the marketing management, advertising strategy and market management of the enterprise. Harvard defines planning as a procedure that is essentially a rational act using brain power, a current decision about what will happen in the future, that is, planning is a predetermined decision about what to do, when to do it, how to do it, and who will do it.

Planning is the logical sequence of doing something, also known as creative planning, simple planning can also be said to be an idea, or a creative idea, an idea. According to the company's professional needs, planning is divided into game planning, marketing planning, marketing planning, advertising planning, product planning, program planning, film planning, real estate planning and so on.

From the above definition, we can see that marketing is achieved through the formulation of a planning plan, which includes the use of planning, which is an integral part of marketing. But marketing doesn't encompass all kinds of planning.

For example: the promotion of an animated work.

Determine the nature of a work (adaptation original), the manner in which it is made public (TV OVA theater), the length of the screening, and the basic setting of the story. Planning is a very important part of animation production, which determines the general direction and content of an animation, and before the animation begins to be officially produced, a draft plan will be drawn up to write the basic content of the work. Next, a planning meeting is held with the animation production company, sponsors, and other related departments, and each department makes suggestions on its own requirements, and determines the production cost and production personnel.

Completion of the official proposal.

Next, the production and marketing departments intervene to start promoting to the market, and consider the strategies that should be adopted by each channel at the market level, such as the formulation of the market, the locking of customers, how to promote sales, and the sales in the market, etc., that is, the marketing planning and promotion planning need to be completed. advertising planning, etc.

Finally, when it comes to the sales stage, the sales department is responsible for looking for the best businessmen, retailers, or setting up distribution channels and establishing a perfect marketing system for the methods and steps set in the planning, and finally selling this non-animation, at this time a marketing process can be completed.

What exactly is your problem?

Marketing? Functional?

Planning and planning are the same, planning

It's just that Taiwan introduced it, so I used their argument.

Functional departments should be a relative concept, and should be the department that plays a major role in the project or task, or refers to the department that has a clear role and task and is more important.

How do you explain this marketing ,,,?

The responsibilities are as follows:

1. Preside over the planning, activities and design of the department.

2. According to the company's development strategy, cooperate with the business department to formulate the annual overall marketing plan, monitor the implementation of the department's strategic decision-making of the hospital, analyze and evaluate the market competition situation, and provide a basis for the general manager to make the company's strategic decision-making.

3. In accordance with the requirements of the annual overall marketing plan, the leadership subordinates should implement the feasible implementation plan according to the requirements of festivals, seasonality and phased connection.

4. Responsible for the company's own comprehensive research, market research, research of competitors in the same industry and actual research of the enterprise, establish an information repository, provide information for the company's various decisions, and make the company's various decisions informational.

6. Actively promote the construction of company culture and enhance the brand cohesion of the hospital.

Introduction:

The planning department mainly exists in community organizations and enterprises. It is also known as "General Planning Department", "Event Planning Department", "Marketing Planning Department", etc. The planning department is mainly responsible for the planning of large-scale events, coordinating the relationship between various departments, including detailed planning of activities, poster design, summary of event materials, and task assignment of various departments.

Planning work content and responsibilities:

1. Responsible for the overall control of the company's project planning. Including organizing, participating in and guiding the formulation of planning plans, the approval of activity plans, and the completion of the company's marketing promotion.

The overall planning creativity, design and submission of the project, and guide the project planning and design, and cooperate with the completion of daily promotion and publicity work.

2. Complete the integration and planning and design of all the company's identification systems, and organize and plan large-scale activities within the company.

3. Responsible for the company's brand promotion and planning, and establish and develop the company's corporate culture, product culture, market culture and management culture.

4. Responsible for formulating and improving the overall marketing planning and specific implementation plan of the company's various products, and responsible for completing the development, liaison and coordination of relevant organizations and institutions in product marketing planning.

5. Responsible for the establishment of the franchise management system, the branding of the visual effect of the franchise store, the operation and management of the franchise store, the development of the first release channel, and the organization and planning of the first event.

6. Improve the business processes of the department's planning work.

And do a good job in the division of labor and daily supervision and implementation.

The positions and functions of the company's planning department are:

Position: Planning Director.

Functions: Writing and implementation of planning plans, promotion arrangements at all stages of the project, budgeting, implementation of activities, and finalization of all design department work.

Position: Planning Manager.

Functions: Responsible for the writing of all project planning plans and advertising and promotion plans at all stages of the company; Responsible for supervising the specific implementation and implementation of project planning, promotion activities, timely information feedback and summary analysis; Assist the planning director to collect market information and classify and organize it into files; Responsible for the marketing fund plan of each project, and supervise the specific implementation of the project; Responsible for supervising and guiding the work of planning copywriting; Carry out all tasks assigned by the planning director.

Position: Planning projects.

Functions: Assist the planning manager to write all project planning reports, promote activity plans, and effectively organize and supervise the implementation; Assist the marketing department to collect the latest market information, relevant advertising and materials, and establish an information base; Coordinate and organize relevant advertising activities and monitor them; Complete all tasks assigned by the Planning Manager.

Position: Design Supervisor.

Functions: Responsible for the design of all projects; Responsible to the planning director and general manager, and complete the design tasks assigned by the company and the planning director; Complete and assign all designs within the specified time; Carry out all tasks assigned by the planning director.

Position: Designer.

Functions: According to the project positioning, the actual needs of the developer, the requirements and intentions of the planning department and the company, assist the design manager to complete all the design work; Track the revision and finalization of various designs; Perform all tasks assigned by the design manager.

The planning department is to effectively use the limited resources at hand to select feasible solutions to achieve a predetermined goal or solve a certain problem. With the rapid development of the market economy, enterprises have gradually entered more and more open market competition. In order to win customers, expand market share, and win the competition, enterprises must reasonably allocate various resources to provide products and services that satisfy customers.

Function 1: Strategic planning.

To a certain extent, the Planning Department is equivalent to the "Strategy and Planning Department", and has the obligation to propose strategic planning for the company's business development. This requires the planning department to stand at the height of the company's long-term development, combined with the characteristics and status quo of the industry and economic development, to provide strategic planning or related suggestions for enterprise decision-makers, so as to promote the healthy and rapid development of the enterprise.

Function 2: Branding.

If an enterprise wants to be evergreen, brand building is an indispensable work. Branding is not a part of marketing or management, it should be done from a strategic perspective. The planning department is the "strategic department" of the company, and brand building should be an important part of the department's functions.

However, branding is an overall behavior of an enterprise, which requires the participation and cooperation of all employees. In other words, the branding function of the planning department essentially plays a leading role, that is, the planning department formulates the overall branding plan, and then all departments of the company, including the planning department, work together.

Function 3: News and public relations.

News and public relations is a necessary measure for enterprises to establish a good public image, and it is also one of the necessary means for corporate branding. Press PR should include the following: First of all, discover the corporate news point or create the news point, so that the published news has a solid basis for reality.

Then, according to the news point, the maximum amount of news creation is carried out, and news events are created. Second, find the right and necessary release for the press release. This requires the relevant personnel of the planning department to carry out the necessary public relations and establish a good long-term cooperative relationship with the news - the company provides the news worthy of publicity while promoting itself, and at the same time obtains valuable news and obtains the corresponding remuneration and promotes its own development.

Function 4: Information integration.

The development of the project is inseparable from the support of information, and it can be said that all successful projects must be based on sufficient information, otherwise the project will become a castle in the air and have no practical significance.

Department Responsibilities. 1. Responsible for the overall control of the company's project planning. Including organizing, participating in and guiding the formulation of the planning plan, the approval of the activity plan, the completion of the overall planning creativity, design and submission of the company's marketing and promotion projects, and guiding the planning and design of the project, and cooperating with the completion of daily promotion and publicity work;

2. Complete the integration and planning and design of all the company's identification systems, and organize and plan large-scale activities within the company.

3. Responsible for the company's brand promotion and planning, and establish and develop the company's corporate culture, product culture, market culture and management culture.

4. Responsible for formulating and improving the overall marketing planning and specific implementation plan of the company's various products, and responsible for completing the development, liaison and coordination of relevant organizations and institutions in product marketing planning;

5. Responsible for the establishment of the franchise management system, the branding of the visual effect of the franchise store, the operation and management of the franchise store, the development of the first release channel, and the organization and planning of the first event.

6. Improve the business processes of the department's planning work, and do a good job in the division of labor and daily supervision and implementation.

1. Responsible for the size of the e-commerce platform, the decoration and management of the e-commerce platform;

2. Assist the company to supervise the implementation of various promotion activities, organize and supervise the implementation of relevant publicity and activities;

3. Responsible for the planning and design of various promotional materials for promotional activities, including labels, packaging, business cards, posters, product design and image management and other promotional materials;

4. Editing of product shooting, event photography, offline activities, and simple food;

5. Follow up whether the design is in line with the overall brand image of the enterprise and ensure that the promotional materials are in place in a timely manner.