What is the event planning and what is the event planning

1. Needs: the needs of both parties (the purpose or reason for the activity).

There are three levels of requirements in development: business requirements, user requirements, and functional requirements.

Define the project objectives: the deliverables of the project; Establish a final deadline for project development; the quality standards that must be met for the deliverables; cost limits that cannot be exceeded by the project, etc.;

Define the premise of the project: whether the project needs other personnel; whether the project has the required resources; how important the cost is to the project and who has the authority to increase the project budget; whether the risks of the project are controllable, etc.

2. Copywriting support: event planning draft, promotional copywriting, SMS copywriting, etc.

3. Design: to achieve the final display effect.

4. Materials: (mainly promotional materials).

Offline: all kinds of promotional materials (POP, roll-up banners, DW brochures, flags, leaflets, etc.), event venues, PPT, etc.;

Online: the selection of various publicity and promotion channels and platforms;

5. Prizes: The setting of prizes should be combined with the main products as much as possible, and the targeted user groups should be considered; Budget and campaign effectiveness.

2) Precautions for event planning.

1. Check the idea:

Simulation to think about the problem from the customer's point of view, empathy, and see what the flaws are;

Pay special attention to detail, which is the most important aspect of your plan that distinguishes it from others.

From different perspectives, try to provide as many sets of solutions as possible.

2. Five things that run through the beginning and the end.

what、why、for whom、how、how todo well

3. Emergency plan.

4. Accumulation at ordinary times.

The first point is to be interested in planning: collect at least one case of event planning or marketing planning every day, analyze and summarize, and accumulate steadily; Pay attention to the ideas and small gifts in life.

3) The specific constituent elements of the planning copy:

1. The purpose of the activity (activity demand and activity appeal).

2. Preparation for the activity: the time, location, and requirements of the activity.

3. Activity rules and prize settings; Activity budget.

4. The specific process arrangement of the activity.

5. Post-event maintenance.

6. Summary of activities.

Event planning: Theme activities based on brand promotion.

Event planning is a kind of strategy, planning, planning or planning, intending, it is for individuals, enterprises, organizations in order to achieve a certain purpose, fully investigate the market environment, and the associated environment on the basis of following a certain method or rules for the future of the future, systematic, thorough, scientific call for congratulations and develop a scientific and feasible planning plan, while constantly adjusting in the development to adapt to changes in the environment, In this way, the formulation of a scientific plan that is suitable for the actual situation is called planning.

To sum up, there are several main features of planning:

Clause. 1. The essence of event planning is the crystallization of thinking wisdom.

Clause. Second, the event planning has a purpose, no matter what the planning plan, there is a certain purpose, otherwise the planning is meaningless.

Clause. 3. Event planning is forward-looking, and planning is scientific and forward-looking on the basis of people's thinking and investigation.

Clause. Fourth, there is a certain degree of uncertainty and risk in event planning. Since planning is a kind of planning or planning and distribution, there must be uncertainty or risk.

Clause. Fifth, the activity planning has a certain degree of scientificity. Planning is based on people's investigation, summarizing, scientific, planning is not a sudden idea, or a whimsical method, it is based on the basis of science.

Clause. Sixth, the event planning has scientific creativity, planning is the crystallization of people's thinking wisdom, planning is a kind of thinking innovation, creative planning, is the real planning, the soul of planning is creativity.

Clause. Seventh, the event planning has operability, this is the premise of the planning program, if a planning even the most basic operability is not, then the planning program, no matter how creative, no matter how good it is a failed planning program.

Clarify the main purpose of this activity planned by Huiyin.

In summary, the purpose of the activity can be summarized into three categories.

Brand promotion, traffic acquisition, conversion payment.

Among them, brand promotion activities may be more exposed to the students in the market, while the operation partners may still be exposed to the latter two types of activities.

The main purpose of activities such as new fission, push recall, and group opening is to obtain traffic; The main purpose of various coupons, full discount coupons, etc., commonly used in e-commerce, is to convert and pay.

A good event can only have one main goal. All the operations of the whole activity are in the service of this main goal. There may be multiple objectives involved, but there is certainly only one overall goal.

Don't think about it in the first place, solve it through an event. Let's break down the goal first and see if there are other ways to solve it.

For example, what are the previous new channels? Is there room for improvement in these channels? whether new and effective channels can be found, and so on.

Before you want to do an activity, ask yourself a few questions.

Is this a must-do event?

What is the goal of this campaign? What problem do we need activities to solve?

Are there any resources available for this event?

If the answer is yes, ok, then let's get moving.

How do you plan a great event? Follow these five steps.

Clarify the main target of this event.

I have seen many activities that do not work well, and there is one thing in common, that is, the object of the activity is very vague and not clear enough.

Archery should be aimed at the target, and the activities should be targeted. Only when there is a target can there be a good effect.

Especially for some small activities with a single indicator improvement, we must regret that Biye should not be greedy, the activity object span is large, lacks focus, seems to be large and complete, but in fact lacks refined operation for real target users, so the effect of the activity can be imagined.

1. Who are we for?

If you do a recall campaign, then the target of the campaign is the lost users;

If you do a conversion-to-pay campaign, the target audience is those users who do a lot of actions but need to pay for them at the doorstep.

Clarification of the activity object is the basis for subsequent operations.

It is best to make a user portrait of the activity object, and design different activity paths and gameplay methods for different ages, cultural levels, and user habits. I won't go into detail here, but I'll introduce it in detail later.