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What can be done, the applet is a light version of the app, which can be realized by basically ordinary functions; For example, all applications in WeChat Mini Programs have been mini-programized, and even third-party service platforms require all of them to be mini-programs, such as Didi, JD.com, Meituan, Pinduoduo, Mushroom Street, and Vipshop, all of which use mini-programs to settle in, so you can rest assured that mini-programs can definitely satisfy you on the education system.
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Since its appearance, WeChat Mini Programs have had a great impact on various industries, and the education industry is no exception. Education is a piece that every family attaches great importance to nowadays. Education expenditure also accounts for an important part of household expenditure, and the education industry has also developed well.
If the education industry wants to develop better, it is a good way to use WeChat mini programs. Running a WeChat Mini Program can reduce the workload of enterprises, provide more users, and promote the continuous development of the education industry. Doing a good job in WeChat Mini Programs will definitely enable the education industry to get better development.
The community and WeChat friends are very valuable at this time, and the mini program is the most convenient for the community and WeChat friends"Landing page"Finish. There is a lack of interaction and difficulty in activating the community and personal account, and it can be activated again through the applet, and even directly generate consumption, depending on how to design this routine. The value and function embodied in the Mini Program also determine the effect of sharing and dissemination.
Offline *** should be officially advocated by WeChat. The proposal of the Mini Program is based on:"Scenario"with"services"。For a simple example, in the early years, in the New Oriental toll hall, people who paid the fee queued up, so if there was a small program, directly scan the code to pay for the class, a process was completed in a few minutes, there was no need to queue up, how much work efficiency was improved, of course, although there is no *** now, there is no need to queue up.
However, this kind of drainage needs to rely on customer flow and the number of stores, as well as the ability of the offline market.
There is also an entrance to the applet, below the introduction, there is a reminder of the applet, a *** can have five applets, and you want to divert the applet through this channel, provided that you have to have a large number. Therefore, before making a small program, the study abroad agencies that are gearing up must think clearly, where does their traffic come from? Or, take a look at those study abroad apps, how are their daily lives?
Whether it is *** or a small program, the starting point of WeChat is to help enterprises do brands and improve customer experience, and many institutions invest manpower and financial resources for the purpose of marketing, and finally empty-handed. It can be seen from the design of the applet that WeChat is very restrained in making products, and study abroad agencies should also have this mentality, restrain the desire for marketing, pay attention to operation, pay attention to product details, and the expected marketing effect is a matter of course.
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Of course, in recent years, the education and training industry has developed rapidly, and online education is particularly prominent, which is due to the online transformation of offline traditional institutions and the rapid expansion of the scale of online education businesses. In particular, the rise of the small program relies on the huge crowd flow of WeChat, and it is a prominent development, as a tool of micro program, you can learn about Youzan education, Youzan micro ** Since its release, it has harvested a large number of online and offline education and training businesses to help businesses achieve the goal of improving business efficiency and completing online transformation.
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The applet has the characteristics of running out and leaving, without **app, educational institutions can save at least 100,000 development fees, and you can get it with the applet template, and you don't have to worry about the link being banned by WeChat.
The industry service is perfect, and educational institutions can use the SaaS applet developed by a third party to match the course content well, so that they can carry out the best education, and with the marketing system and student management and other functions of these platforms, they can seize market opportunities.
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If you want to develop educational applets, it is recommended to find a professional third-party development service provider, first see if there is a corresponding template to set, if there is a template to set, individual functions can be developed separately, so as to save money, and can be quickly launched.
3.If you don't know how to develop a mini program, there are mainly the following options:
Option 1: Why do you have to have a team to develop or form a team to develop? There are more things needed for small programs, all kinds of front-end and back-end needs, we won't talk about simple display applets, most businesses will not choose this, we are talking about small programs with display + ** sales, of course, there are also people who can independently develop a small program, but the corresponding development progress will be relatively slow, in addition, the salary of this kind of developer is not low, if you look for him to develop, then the later maintenance must also be him, this cost is much higher all of a sudden, if it is a team, the development progress will be much fasterIn addition, after the development is completed, only one or two people need to be left at the market price for maintenance (normal one person is enough).
This kind of is more suitable for large enterprises and has strong financial support.
Option 2: Find a professional development company to outsource developmentMost IT workers should have the experience of working in this kind of company or studio, write the requirements directly, the outsourcing company will develop according to your needs, and you can directly use the product after the development is completed, of course, it also takes a certain amount of time, and it will not be much cheaper, the salary level of the job itself is not low, plus professionalism, high also makes sense, this is more suitable for medium-sized enterprises, with their own customization needs, and the development cost can also be afforded.
Option 3: Buy**Package,Configure the server yourself In the early months, there are a lot of this kind of small program ** package sold on the network** package,There are real and fake,Fake we won't talk about it,Let's pay attention to it yourself,This kind of small program is usually a small program template,No personalized design,Buy **packageDeploy the server yourself and install it,Of course, you also need a certain IT foundation,**It will be much cheaper than the first two options,**Similar functions of the small program to buy**package** is almost one-tenth of the development, However, the quality of this ** package cannot be guaranteed, it is recommended to find a professional to check and test the ** package, and the purchase of ** package also needs to be maintained by yourself, so this method is more suitable for having the ability and foundation, and cannot be developed by yourself for other reasons. Ability to reduce expenses.
Option 4: Find a third-party platform, use the applet template compared to the previous ones, the fourth is to neutralize the needs, the merchant can do nothing, directly to the third-party platform to try the applet template to choose the purchase you want, upload the product to use, do not need to worry about the template is not easy to use, because the platform will be regularly upgraded and maintained, and there is no need for development time, you can use it directly, you don't need to configure the server by yourself, etc., and the function will increase in time. You only need to prepare the product ** and ** table.
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For enterprises and businesses in the education industry, there are three ways to develop Mini Programs:
Self-development: Self-development means that you set up a development team to develop Mini Programs. The benefits of this way are:
From development to later maintenance, upgrades, revisions, etc., it is more convenient to communicate. But to form a team, you not only have to pay the cost of recruitment, but also need to pay the salaries of the technicians. Due to the need for a certain amount of financial support, it is often only chosen by large enterprises that are not short of money.
Third-party drag-and-drop platform generated:
The third-party drag-and-drop platform generation is to use the resources provided by the third-party platform to "one-click generation" of the applet on the third-party platform. The advantages of choosing this platform to develop Mini Programs are: low cost, convenience, and speed.
However, the mini programs of this kind of platform are often developed based on templates, so they often fail to highlight the characteristics of the enterprise and the characteristics of the product, and cannot leave a deep impression on customers. In addition, most of these platforms are paid on a monthly or annual basis, which virtually increases the development cost of enterprises and merchants.
Find a professional Mini Program development service provider.
Finding a professional Mini Program development service provider is a more commonly used development method. The advantages of this method are: firstly, it can save the trouble of forming a team and save labor costs; Secondly, each function and page can be customized and developed according to the characteristics of your own enterprise and products.
This is conducive to enterprises to do a better job in marketing and promotion.
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The development of educational Mini Programs is generally divided into two types:
One is a mini program developed by a third-party platform, which can also be called a templated mini program. This kind of mini program has a fixed set of functions, and the development is relatively favorable. At present, the education applets on the market can be roughly divided into three types: the supervision system, the enrollment system, and the campus management system.
The main function of the supervision system is supervision, which can realize related functions such as punching cards, after-school homework, and evaluation, and it is also a small program that is currently used more on the market.
The main function of the enrollment system is the value-added enrollment operation, which can realize brand marketing, course registration, marketing activities, student retention, referral, cross-industry distribution and other related functions on this kind of applet, which are all done around enrollment, and are also the most common applets on the market.
The campus management system focuses on student management, which can greatly improve the management efficiency of the campus, and is a digital management system based on the training school. The main functions are also teaching affairs, finance, home and school services, personnel, purchase, sales and inventory management, etc., but the campus management system does not play a big role in small institutions, and is more suitable for large and medium-sized education and training institutions.
Which of these three mini programs is more suitable is actually a matter of opinion. They all have their own advantages, and they should be chosen according to their own situation.
Another type of applet is a customized applet. Generally, it is not recommended to use the customized version for the development of educational applets, first of all, the customized version is more expensive, less than tens of thousands, more than hundreds of thousands, hundreds of thousands. Secondly, if the customized version of the Mini Program does not have a deep understanding of education, the customized functions may not necessarily conform to the education scenario and logic.
Customizing a small program is similar to developing an app, plus it is expensive, and ordinary small and medium-sized organizations cannot afford it. Therefore, the customized version of the Mini Program can only be affordable by companies with their own R&D teams such as New Oriental and Good Future.
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There are currently two types of Mini Program development:
One is templated, which also belongs to the third-party development platform, this development method is more favorable, mature e-commerce, catering, education, entertainment, etc., this kind of development is low, according to the function of the general thousands, or one or two thousand can be realized, and the development cycle is short;
There is also a kind of custom development, as the name suggests, is through a professional network company, according to your requirements for development, this kind of ** is different, less than eight thousand, more than hundreds of thousands, depending on what function you want to do, there is a long cycle of this development method, you can choose to develop according to your own needs.
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It is not technically difficult to develop a small program, but for education, it is necessary to configure more functions that meet the teaching scene, which is the key. Therefore, it is generally not recommended that teachers and schools develop an educational mini program by themselves, because it is not only time-consuming and laborious, but also costly. Now there are many technical service providers on the market that can help develop educational applets, and the Meiyue education we are currently using is such a service provider that can help quickly make an educational applet, as well as providing a lot of practical teaching functions, such as**live classes, online board books without delay, real-time interaction, exams, punch-ins, etc., and even sell teaching and auxiliary peripherals.
So there's really no need for teachers to develop this thing themselves
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The development of educational WeChat Mini Programs is still the same, first of all, you must register ***, and then apply for and certify the Mini Program, there will be a small certification fee, and then click on the details page in the development stage.
The important thing is that professional things are still done by professional people, you can refer to the continuous development of Yuanxin Technology, and I believe that the platform will continue to be added in the future. Hope it helps.
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There are two forms of educational Mini Program development, the first is to start from scratch, which has a relatively large operating space, a long time cycle and high cost investment; The other is to directly use the developed applet, which has fixed functional options and higher needs, and then customizes and develops.
The second way is recommended for short books, WeChat traffic is large, the cost of enrollment marketing is lower than offline, and the first education platform of short books is developed with small programs, which can provide solutions such as enrollment, teaching, and supervision for people who want to do WeChat ** education.
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1. Customized development of applets.
Custom development of Mini Programs, as the name suggests, is to customize and develop Mini Programs according to the needs of customers. For customers with special functional needs, the custom development of Mini Programs is an option, because the development of Mini Program templates cannot meet them. However, the customized development of the Mini Program takes a long time, manpower, and material resources, but the developed Mini Program fully meets the needs of customers and is closely related to the business, and the regular Mini Program custom development company will deliver the source after the completion of the Mini Program development project to ensure safety.
2. Mini Program template development.
Mini Program template development is to apply ready-made Mini Program templates and combine functions into a template Mini Program. The Mini Program template is a standardized product, so only the standardized functional requirements of the Mini Program can meet the use. Because the Mini Program template has been developed, there is no need to spend time to develop, and it can basically be used directly when it is opened, so there will be a big difference between the custom development of the Mini Program and the Mini Program.
Mini Program template development is generally charged on an annual basis, ranging from thousands to tens of thousands of dollars a year, depending on the functional requirements; The customized development of small programs generally starts at 30,000 yuan, and 50,000-80,000 is more common, of course, there are hundreds of thousands of complex functional requirements, and the specific ** also needs to be evaluated according to specific functional requirements.
The above are the Mini Program development methods and the main differences between the two development methods.
There are a lot of benefits, in recent years, education and training institutions are transforming, slowly moving from offline to online, relying on the huge traffic of WeChat, the efficiency is doubling the growth, one is that it will be easier to obtain customer information, the second is that the delivery method of the course is simple and more convenient, and the third is the characteristic functions such as: ** tools, data information, label management, teaching materials sending, etc., relatively rich, Youzan education has done a good job in these aspects, and the marketing ability is still relatively strong, you can understand it.
Meet the needs of ** class. It supports a variety of live streaming methods, as well as student management functions, marketing functions, mini programs and small communities. A platform like a short book is pretty good, so you can consider it.
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