What should the new station do to optimize the ranking?

If you want to get traffic from searching, then this site will naturally have a ranking. And the ranking of this keyword should also be quite high, because the keyword ranking after more than five pages has no traffic at all. And for a new site, if you want to get ranked, unless you do what others don't do, and there are search citations, but such words are as difficult to find as a needle in a haystack, and the webmaster can do it.

If you want to have traffic, you have to surpass them. For the new station, transcendence is still a dream, and the home page must do its own station, so that its own ** does not lose at the starting line. So for a new site, what are the main methods of ranking?

1. Original content.

Second, the internal link of **.

III. Title of **.

Fourth, stable external links.

5. Stable space.

Don't be in a hurry to improve your ranking after the new station is launched, do a good job of related work in the station, and make preparations before promotion in order to make your ** live more chic and grow faster in the storm. Think about it, if a new site has a large number of inbound links within a day of launch, then the search will think that you are doing the site for ranking, rather than the user solving the user's needs. In this way, the original ranking will be degraded again and again, and it will be relegated to the point of no name.

First of all, pay more attention to your industry, choose keywords, and then set your own unique long-tail keywords, after the keywords are selected, you will go to the major information platforms to distribute your company's stickers, add external links, and write some user experience articles from the perspective of your customers. Then it is to go to the ** forum to send the advertorial of the company's product introduction.

1. The space should be stable.

To have a good ranking, choose the space before building, the stability of the space is the basic condition, and there is an independent IP, do not use the shared web host, if a space has n more than one site, one of the sites is violated, and the same IP segment may be implicated, which is not conducive to optimizing the ranking.

2. Originality of content.

Content is very important, original content is more conducive to search engine crawling, and high-quality content is more attractive to users. You can use **, text, **, audio, etc. to make the content of the article richer.

According to the analysis of user search behavior, keywords can be divided into traffic-based keywords, product-based keywords, product long-tail keywords, etc., and the corresponding keywords are reasonably added to the homepage, column page, and content page, which is more conducive to the ranking of the first class and the user's search for Daxin socks. The layout of keywords can be analyzed according to the webmaster tool and reasonably arranged into **.

4. Construction of internal and external links.

When optimizing in the early stage, internal link building and external link promotion can help you quickly get rankings, and at the same time, you can also promote inclusion. Summary: The optimization of ** will have greater differences in different ways and methods in different periods, especially when the PC and mobile terminals are parallel, the rolling ** should be positioned with high-quality content and accurate user positioning, so that the ranking of ** will be faster and the spread will be wider.

After being included, the new station will have an initial weight, and it is easier to get the ranking during this time;

About three months in the assessment period, during which the original content should be updated, the real needs of the customer base should be explored, and the experience should be improved;

At the same time, you can exchange friend chains with peers and upstream and downstream enterprises to increase the best entrance;

First, the first infrastructure.

1. It is recommended to adopt some of the current mainstream procedures;

2. ** is recommended for domain names. com, and the domain name needs to be recorded;

4. The internal structure should be clear and clear;

5. The URL structure of ** should be clear, and the level should not exceed three layers.

Second, the content of the construction.

1. The content should be updated frequently;

2. The content needs to be original and valuable;

3. External link building.

1. Carry out **content by self-**;

3. Swap friend chains through resources.

Of course, to put the ** forward, the focus is on the **content, original and valuable, in addition** design is also very important, the so-called design is the experience of ** to the user. Catch these two pieces, and it is not difficult to improve the ranking.

**Optimizing rankings can also be expressed by another name, which is keyword optimization rankings. It can be seen that keyword research and selection is not only a foundation, but also a key point for SEO, and its selection and creation directly affect the effect of SEO. Therefore, all SEO marketing activities start around the selection of keywords, and without keyword research and selection, there is no way to optimize activities, let alone organic rankings.

The four main SEO strategies are how to choose keywords, how to do a good job in link building, how to optimize pages, and how to conduct data analysis, all of which are based on the selection of keywords. The selection of keywords is to accurately describe the customer's products, services, and corporate advantages, and create ** and web content through the selection of keywords, so that the search engine can crawl through crawling spiders to achieve the working principle of inclusion ranking.

According to the category, it can be divided into brand words, product words, general words, crowd words and competitive words; According to the concept, it can be divided into core keywords, related keywords and long-tail keywords; According to the page, it can be divided into homepage keywords, column page keywords and content page keywords; According to the purpose, it can be divided into direct keywords and marketing keywords. To attract high-quality traffic, you need to use the same vocabulary and phrases as your target audience, which requires identifying your products, services, and industries that are relevant to the searcher's search. Therefore, according to the research on different classification of keywords and user search habits, different classification keywords are listed to find search terms that match users' search habits.

Therefore, only the research and selection of core, related and long-tail keywords are used as examples to deduce, find the law of keyword selection, draw inferences from one another, and select keywords according to different classifications has become a reference with rules to follow. Core keywords (which most customers will only offer) are characterized by high competition, unpredictable search intent, and very low conversion rates. Unless you're a big brand or a first-tier brand, try to avoid using core keywords because the competition is very high, and the user's search intent is not obvious, and you can't make full use of its business value.

Related keywords (also known as phrase cores, phrase containment, or phrase precision) are characterized by moderate competition, with the ability to guess the user's search intent and a moderate conversion rate. Long-tail keywords are characterized by low competition, very pronounced search intent, and very high conversion rates. When users search, they must have a certain search intent and search behavior.

The user's search intent can be divided into finding answers to questions, solving problems, comparing solutions, and choosing purchase solutions. Therefore, the selection of keywords should focus on relevance, search volume, business value, and competition (which can be viewed through the PC and mobile indexes).