What are the ways to optimize for SEO? How to do it work better?

First of all, the following three tasks should be completed: site analysis--- formation of site analysis report, competitor analysis--- formation of competitor analysis report, determination and deployment of strategic policies--- preliminary completion of SEO implementation plan.

Once you have gathered sufficient materials, you can start the preliminary work. This time will last about 1-2 months. The main work of this stage is as follows:

Keyword analysis, mining (it is recommended to mine in 5118) - form a keyword analysis report and deployment plan, search engine friendliness--- write site modification measures, proposals, content enhancement--- information channel establishment, team training, internal optimization--- URL optimization, page div reconstruction at all levels, keyword layout, directory logic structure adjustment, JS optimization, special page construction, etc.

The medium-term time horizon will be relatively long, about 5-6 months. During this period--- the main work is: external optimization external link support and rule formulation, resource station group planning, overall directory adjustment, and blog group building operation.

<>1. Pay attention to external link building. External links can not only increase the weight of **, but also promote the ranking of **. However, backlinks are not numb to increase, pay attention to the quality of backlinks, and don't numb the pursuit of the number of links.

The work of enterprise SEO optimization should be based on the quality of external links, that is, to ensure that the external links you send are effective, rather than paying attention to the number of external links, the number is not critical, you send a bunch of external links every day, but they can not bring traffic to your business, it can only be in vain. Therefore, it is not necessary to pursue high quantity, but to pursue high quality, moderate amount but high quality.

2. Pay attention to content construction. In the era of "content is king", we should pay attention to content construction and improve the originality and quality of articles. High-quality original articles are always the favorite of search engines. Because high-quality original articles are always scarce in search engines.

3. Pay attention to the best structure. **The structure should be in line with the requirements of the search engine. As an enterprise, we must have a good architecture in order to give users a good user experience, so that we can have a good number of views and high-ranking friends.

According to the feedback of the analysis users, the architecture should accurately locate the target group of the enterprise, and then design the structure of the network, plan and design the column and its content, and formulate the development process and sequence to maximize the design of efficient resource allocation and management.

4. Pay attention to friendly links. Friendly links are a basic means of promotion. The role of friendship links is to increase traffic to each other through friendship links between your business and cooperation.

** weight increase, in the search engine ranking will be high, so that users in the demand search, will be easier to see your business, increase the ** traffic at the same time, will also broaden the company's market business and gain income. Therefore, it is very beneficial for friendship links to increase the weight of **.

5. Pay attention to the role of internal links. The optimization of internal links is one of the important links in the optimization process, effective internal links can not only improve the user experience, but also improve the ranking, and then also conducive to the crawling and crawling of page information by search engines. However, it is important to be careful not to rush and increase the number of internal links excessively, resulting in search engine penalties or user boredom.