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Go to bed early at night.
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Fitness has become a craze in modern society, under this craze, many citizens are not satisfied with the fitness in the fitness club at first, and are eager to enjoy the hearty fitness at home anytime and anywhere.
This phenomenon is the biggest good news for fitness equipment manufacturers. Today, let's take a look at how such manufacturers can write promotional advertorials, so as to transform this good news into real sales.
First, adopt a suitable writing style. For such manufacturers, the starting point is to promote their own products, and fitness equipment is generally expensive, so the news style is adopted and published on the news portal, which can best reflect the authoritative position of fitness equipment manufacturers in the industry.
Secondly, combined with the hot spots of the industry, the promoted fitness equipment is introduced. At this point, the soft article writer can combine the hot news of the fitness equipment industry to lead to the product. For example, the writer can explain the overall trend of scientific and technological innovation in the fitness equipment industry, and the target of the promotion is the most eye-catching in terms of scientific and technological innovation.
Again, highlight the scientific and technological innovation advantages of the promoted fitness equipment. This point is a continuation of the second point, and the writer should focus on the areas where the advertised product is innovative, and what are the advantages of innovation, especially with other brands of the same type.
Fourth, highlight the convenience of the advertised brand fitness equipment at home. In this regard, the advertorial writer needs to understand the convenience brought by the promoted brand fitness equipment to the public's fitness, and the benefits brought to the public's daily health care.
The second and third points should be coordinated to jointly guide the consumption behavior of the public.
Fifth, appropriately do some related first-class activities to combine publicity, such as pre-sale, etc.
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845480066, you can't write a good article without a certain knowledge base in advertorial writing, I asked him to write it, and the front one is to deduct Wei.
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Several techniques of advertorial writing:
The supplementary narrative method is mainly used to supplement the above narrative, which is generally fragmentary and concise, and does not have a complete event, and can also be put in front of the text of the explanation or explanation to cause the following. The role of supplementary narration generally does not develop plots and events, but only enriches and complements the original narrative.
Direct lyrical method.
Direct lyricism can make feelings expressed simple and true, shocking and unswerving. Direct lyricism is generally suitable for expressing strong and tense feelings. Direct lyricism is characterized by strong emotions when narrating, fast and tense rhythms, direct emotions, and easy to grasp.
Discuss first, then narrate.
Adopting the method of first discussing and then narrating, first put forward the main points and central points of the narrative straight to the point, and then unify the whole text in this way, so that the significance of the events recorded in the whole text can be clearly understood after discussion. When narrating, it is necessary to focus on the main point of the argument.
Change in thought.
In this way of writing, the main line of ideological development should be clear. The various stages of ideological change should be natural and the comparison should be clear.
The dynamic of the imaginary object should be combined with the static depiction, so that it can be contrasted. The article shifts from static description to imaginary dynamic or from dynamic to imaginary static, and the description must be explained clearly, otherwise it will be unclear which part is seen and which part is thought of. The dynamics of the object imagined in the article should be in line with the characteristics of the object, so that people can read it and be credible.
Growth Change Method.
To describe animals by the method of growth and change, it is necessary to pay attention to writing down the main stages of the whole process of animals from small to large, and not to use the method of writing running accounts. When describing the main stages in the growth process of animals, it is necessary to pay attention to explaining the causes and consequences clearly, so as to avoid the inability to connect in the middle, which makes the reader inexplicable. The growth process of animals is a long process, so when describing animals in this way, it is necessary to pay attention to systematic observation, and consciously write a series of observation diaries to write down the observations.
Finally, the diary of observations can be trimmed to create an essay that reflects the growth process of the animal.
Categorical descriptiveness.
Categorical descriptions are written in the order of different categories of the depicted objects, such as heaven and earth, mountains and rivers, plants and trees, insects and fish, etc., or different aspects, such as shapes, colors, sounds, etc. Therefore, it is not necessary to describe the observation points, nor does it have to be in the order of time or space.
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Sports health is aimed at cultivating vitality, preventing diseases, and striving for health and longevity. Sports health care refers to the health preservation method of maintaining health, enhancing physical fitness, prolonging life and delaying aging by moving the body.
The characteristics of the Chinese nation's sports and health preservation are: based on the theories of yin and yang, viscera, qi and blood, meridians and other theories of traditional Chinese medicine, with the basic characteristics of exercise, qi training, and mind regulation, emphasizing the health care activities that combine mind, breathing and body movement. The traditional sports health preservation, through the continuous summary and supplement of the generations of health practitioners, has gradually formed a health care method of exercising limbs, self-massage to train shape, breathing, adjusting snort to practice qi, calming the mind, and eliminating distracting thoughts to exercise the mind The concept of modern sports and fitness not only improves the scientific fitness literacy of the masses, but also makes the concept of sports and fitness deeply rooted in the hearts of the people.
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