The product manager communicates that little bit about how to communicate with the boss

Due to the needs of work, designers, product managers, programmers, operations and other personnel inevitably need to communicate. If the requirements given by the decision-maker are ambiguous, without clear communication, it is very easy to step on the thunderbolt and revise the draft inevitably.

Communication is a methodological science, and nature is good at communicating with short messages, such as bees dancing to convey information. We should also do the same, communicate requirements efficiently, avoid beating around the bush, and improve the efficiency of design execution.

At every point in the design, it is important to communicate in a timely manner to avoid endless revisions. Communicate with the demand side in the early stage to avoid the deviation of design goals; Medium-term communication to avoid unclear design priorities; Communicate with front-end development in the later stage to avoid inconsistent product landing effects.

In workplace communication, you must return to your colleague Aite, even if you forget, you must return afterwards, and give a solution, if it is not your own responsibility, you must also tell the other party who is responsible.

If you promise the other party's things, you must do it, otherwise you don't agree easily, and in the worst case, the promised things can't be solved, so you should communicate with the other party in advance to find a solution, instead of waiting for the other party to ask, then tell the truth, so that the impression will be greatly reduced.

Note that there is a 100% response here. Because even if the other party asks 10 things and does not respond to one thing, then you are not very reliable in the other party's psychology.

In daily work, using the star rule can explain the questions most accurately and quickly, which is also suitable for stating your project background during the interview.

Everyone must pay attention to communication skills, and how to convey their ideas to collaborators in simple terms directly determines the implementation of their plans.

In the work, we have output documents, such as **, weekly report, monthly report, plan for each time period, PRD, etc.

There are so many things to write about that many people ignore the corresponding standards when outputting them.

For example, in ** and the weekly report, the plan is not written, and I don't even know what to do next week;

For example, the interface in PRD is copied, and there are other historical interfaces, which has the consequence of misleading development;

For example, when doing product planning, the wording is not accurate, and even a few words are used to replace the responsible plan, and no specific explanation is made, so that others cannot understand;

For example, when drawing a flowchart, the lines are too complicated, and there is no splitting, and when you present it to the relevant people, you are ......dizzy

The above are all negative examples of accurate output, and if the product manager outputs either not do it, or there are some standards, it must be done well.

The skills that an excellent product manager must have: overall view, requirements analysis, requirements document writing, product planning, execution and motivation, communication, coordination and organization ability to achieve twice the result with half the effort, keen observation, user behavior analysis, dimensions and standards of user experience measurement, and basic knowledge of visual design.

How to be a good product manager is not an easy task...It is necessary not only to have a good relationship with the technical staff of a colleague, but also to build a good relationship with the users of each product. Of course, building a good relationship with users is not an easy task.

First of all, we should learn to understand everything. I believe that anyone who has ever been a product manager should know that communicating with users also requires a lot of skills, which is not an easy task.

Every user is like every product manager's child, and as a product manager, you want toLearn to satisfy them, but don't spoil them too much。Also, you have to know that every passerby has a guest who can become your user, so no matter who you are chatting with, you should give 120,000 pointsSincerityGo chat with him and introduce the product.

YesStrong observation skillsIt is also a necessary skill for product managers to communicate with users. Recommend suitable products based on user observations. Don't just recommend expensive products as soon as you see someone coming to buy them.

You should learn to use observation to recommend the right product to the user. If what you're recommending isn't suitable for the last people, users won't necessarily buy it, will it? You've wasted your efforts.

When you're communicating with users, tooDon't be deliberateTo introduce a certain product, you have to pretend that you don't care about it. Inadvertently introducing this product. Especially when dealing with strangers, you need to know that anyone is a potential customer of your product.

So when you communicate with others, pretend to be casual chit-talk.

The product manager wantsConduct regular surveys with usersTake a look at the experience of using this product and accept the user's feedback after using the product. This regular survey is treated as a small word to introduce a product to the user, so that you can be prepared for the user's questions. Think about it, if a user asks you about the effect of using a product, if you are speechless, how can you let others buy your product?

Nowadays, there are more and more people who want to change careers or want to enter the industry as product managers, but to do a good job as a product manager, you also need a very professional attitude, and the skills in it include how to communicate with customersCommunicate well

In addition to articulating the main points such as the features and functions of their products, product managers also need to learn moreListen。Customers will definitely have some doubts about a product that they are going to invest in, or your product is great, and customers will also express their appreciation for this product, so we as product managers must listen to the opinions and ideas expressed by customers.

When others are speaking, when it is time to learn to listen, don't steal words, don't interrupt others, be a good listener, this will give people a feelingCourtesyThere is a degree, understandRestraintfeelings.

There will also be situations where you have clearly expressed what you want to say and what you should say to the customer, but the customer still doesn't understand what you're talking about, and doesn't understand what the advantages of the product you are introducing are, so you need it at this timePatienceAnd if a customer asks questions about your statement, then we as product managers shouldReflectionLet's take a look at why customers are asking questions, and whether it is because of themselvesPreparationNot enough?

The most uncomfortable thing with customers is to debate with customers, after all, not every customer is reasonable, or understands what we mean. It's a headache to encounter customers who are not polite and speak ridiculously.

The most important thing at this time is to keep itSmileuntil a consensus is finally reached.

In fact, communicating with people is the best way to reflect emotional intelligenceEmotional intelligenceIt is also a skill that is needed to survive in the workplace. The way a product manager communicates with a customer is not only a reflection of a product managerProfessionalLiteracy can also reflect the emotional intelligence that a manager should have, which is of great significance to the facilitation of the project.