What does the most general explanation of SEO mean?

Why SEO?

The purpose of SEO:

Flow rate. SEO Approach:

On-page SEO:

Fundamentals of SEO: Understanding and applying web-compliant page structures;

SEO page selection: the home page, information list page (related aggregation page), final page, etc. are suitable for optimization, such as the first page of recruitment**, the list page of a certain category, the company page, and the job page are all pages that are focused on optimization;

SEO Internal Linking Strategy: Avoid a single-level top-down link structure and should be a meshed link structure. In practice, you can consider that the keywords of the article are linked to the relevant list, or the classification of the information is linked to the category list, etc., internal links are not only SEO, but also a kind of information navigation, don't be too deliberate;

Long-tail keywords: For example, keywords with structural characteristics such as "Guangzhou Fashion Designer Recruitment" (region + job title + recruitment) and "Romon ** Guangzhou Branch Recruitment" (company name + recruitment), long-tail keywords are widely distributed and the single hit rate is low, but this tail is very long, the number of words is large, and the overall hit rate is very high. This point needs to look at the information characteristics of the **, like the news ** does not have such typical characteristics;

Keyword layout: pay great attention to the frequency of keywords, and reasonably lay out the keywords that need to be optimized in the page, according to my experience, it can be about 10, of course, there are suggestions at about 6%, you can use tools to see, the header of each block and the title description of other elements are objects that can be considered, and the quality of visible text is better than that of invisible text;

Observe the words highlighted by the search engine in the search results, the highlighted words are not necessarily the search words, but may be the words that have been combined by the search engine, which means that they are the user's search characteristics.

category drag-link, product mitsubishi-galant- drag-link-lhd-ma-151985--pid1763, etc., you can include keywords in the title; But many Chinese information is not very convenient to set up in the link address, such as company 1023, job 98678 is very simple and clear, which is also very good. No problem with dynamic addresses? It would be nice to have fewer parameters.

Off-page SEO:

Off-site links: There is a principle that can refer to "what people call you, you are what you are", so the choice of link text is very important, and this principle is widely used in text selection, as well as various prompts, in order to add votes to the target URL;

SEO Learning**:

Point Stone Interactive SEO 100,000 Whys.

Google Chinese** admin blog.

SEO can be summarized in six parts:

This is the most important part of SEO, keyword analysis includes: keyword attention analysis, competitor analysis, keyword and ** correlation analysis, keyword layout, keyword ranking**.

2. Architecture analysis.

** The structure is in line with the crawler preferences of search engines, which is good for SEO. Architecture analysis includes: weeding out poor architectural design, implementing a tree directory structure, and optimizing navigation and links.

3. Catalog and page optimization.

4. Content publishing and link layout.

Search engines like regular content updates, so arranging the content release schedule reasonably is one of the important tips for SEO. The link layout organically connects the whole **, so that the search engine understands the importance and keywords of each web page, and the reference for the implementation is the keyword layout of the first point. The Friendship Link campaign is also at this time.

Look at the SEO effect in search engines, and know the inclusion and updates of your site through site:your domain name. To better achieve dialogue with search engines, it is recommended to use the Google Admin Tool.

6. Traffic analysis.

Traffic analysis guides the next SEO strategy from the SEO results, and at the same time, it also has guiding significance for the optimization of user experience. Traffic analysis tool, Google traffic analysis is recommended.

SEO (SearchEngine Optimization): Chinese translation is search engine optimization. Search engine optimization is a way to use search engines' search rules to improve your current organic ranking within the search engine in question.

The purpose of SEO is to provide ecological self-marketing solutions for the best in the industry, so that the best can occupy a leading position in the industry, so as to obtain brand benefits; SEO includes two aspects: off-page SEO and on-page SEO; SEO refers to the behavior of making it more suitable for the indexing principles of search engines in order to obtain more free traffic from search engines, from the perspectives of structure, content construction plan, user interaction communication, pages, etc., so as to make it more suitable for search engines; The principle of indexing to make search engines more suitable is also known as search engine optimization, which can not only improve the effectiveness of SEO, but also make the relevant information displayed in search engines more attractive to users.

SEO is the abbreviation of search engine optimization, which refers to the fact that in order to make the content more acceptable to search engines, by summarizing the ranking rules of search engines, the relevant optimization is reasonable, so that your ranking in search engines such as Google and Google can be improved, so that search engines can bring you customers. A deep understanding is: through a set of SEO based on search engine marketing ideas, to provide ecological self-marketing solutions, so that the best in the industry to occupy a leading position, so as to obtain brand benefits.

I reposted, I hope it helps you :

SEO is the abbreviation of SearchEngine Optimization in English, and its Chinese means Search Engine Optimization. And the one who does this is SearchEngineOptimizer, a search engine optimizer. They use tools or other methods to make their search rules conform to the search rules of search engines in order to get better rankings (that is, often referred to as ** optimization).

The endless pursuit of higher rankings is the goal of SEOs.

In network marketing, search engine optimization ranking is a very important means, SEO is mainly through the optimization of the structure, tags, typography and other aspects of the organization, so that Google and other search engines are easier to search for the content, and let the various web pages in Google and other search engines get a higher score, so as to get a better ranking.

The current state of SEO in China.

The development of every thing will go through the following stages: germination, initial development, rapid development, maturity, and decline. China only started in 2003 and is in the initial stage of development. Specific features:

1. There are not many people engaged in this area, and they are not professional. 2. The scale has not been formed. 3. Most of them are rotten pants management in the workshop, that is, it is mainly to make certain modifications to the company's **, which is said to be the so-called optimization of hunger.

4. There is a professional company, but the scale is not large and the technology is average.

SEO in foreign countries.

This aspect developed relatively early abroad, and there were people engaged in related work as early as about 97 years. If we look at the above stages, it should be in a stage of rapid development. They have professional people, professional companies (and they are very large) who do search engine research, optimization, etc.

In every respect, it is in a huge advantage.

At some point, people on the Internet began to get used to using search engines to find what they were looking for. It could have been when Yahoo came along, or earlier. As a result, SEO has developed rapidly.

Today, instead of changing this habit, people are getting worse. Judging from the current situation at home and abroad, the competition is fierce and fierce. In the competition produces the survival of the fittest, these survivors are strong.

SEOs who are in the beginning of China are constantly exploring, hoping to find a right path. Before entering the international market, there will inevitably be a baptism of survival of the fittest. The journey forward is bumpy, but the prospects are bright.