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Of course, you can go to the exhibition hall, and don't think that the work of the exhibition hall is very sacred. But what I want to tell you is that basically the exhibition hall is now state, belonging to the establishment of public institutions, you can enter or not, mainly depends on whether you are in the establishment or outside the establishment, if it is a contract worker outside the establishment, even if you go in, and the welfare of the employees in the establishment is a world of difference. I felt this before, so I only stayed in the exhibition hall for less than a year, and finally chose the private enterprise.
If you have a relationship with the backstage, you can go in and mix a compilation, but if not, it's best not to go, unless you feel that you have a specialty in some area or a super high education. Remember to be absolutely excellent abilities and super high academic qualifications hehe.
If you're a little disappointed with what I'm saying and want to get a job in the company, you're going to have to make a choice. You have to learn the right major, as long as you enter the exhibition, it seems that the work is suitable and it doesn't seem to be suitable After all, you are learning theory, lack of experience, just enter the company, who will let you plan, who wants to be managed by you, the enterprise is profitable.
Find a good exhibition company, see which position you are suitable for, such as exhibition recruitment, investment promotion, management, planning, design, translation, etc.
The exhibition industry is still more suitable for girls, good luck!
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Usually, the exhibition hall is leased to the exhibition organizer, and this kind of exhibition hall does not need exhibition planning and management personnel. However, many exhibition halls also have their own exhibitions, which also require exhibition planning and management. The first thing that can be considered in exhibition planning and management is professional exhibition companies, which are the most important exhibition organizers; Other organizations that can also be considered are professional associations that carry out exhibition business, CCPIT and so on.
You can also consider going to a PR agency that will help you plan some PR activities, including your own conferences and exhibitions.
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According to a friend of mine in this major, the exhibition planning and management major needs generalists and a considerable breadth of knowledge. At the same time, it is necessary to observe carefully, find details, pay attention to details, and improve details.
First of all, the basic course:
Advanced Mathematics, Line Algebra, Probability, College English, Management, Western Economics, Principles of Accounting, Financial Management, Strategic Management are all courses that need to be examined.
The core is the professional course:
Introduction to Tourism, Introduction to Exhibition, Exhibition Engineering and Design, Exhibition Marketing, Tourism Psychology, Festival Management, National Day Planning, Exhibition Writing, Logistics Management, Exhibition Venue Management. These may be a bit broad to learn, and you need to be patient and learn hard.
There are a lot of things to learn in this major, but they are not proficient, it is recommended to develop in depth in one aspect, and mastering a skill is very beneficial for going out to work in the future.
1. Organizers
Mainly do the work of investment promotion, that is, sales booths, the position is better called the account manager, involving pre-exhibition investment, recruitment, service to exhibitors during the exhibition, post-exhibition follow-up summary, etc. In the first sales, marketing, marketing services cover a wide range of things, learn more things.
2. Service providers
The exhibition service provider is generally in the middle of the organizer and the contractor, and is responsible for the overall planning of the venue, drawing review, security check, certificate making and other services during the exhibition. Because it is not a sales nature, it generally does not take commissions, and the salary structure is simple and relatively small. Frequent business trips, facing customers can be the organizer or the contractor.
3. Contractor
Such companies are generally from engineering construction companies, so they do not pay as much attention to marketing and marketing strategies as the organizers. Working here, to put it bluntly, is to help exhibitors design and build booths, which is also a sales nature. The advantage is that you can get in touch with many exhibitions in different industries, and the disadvantage is that you are tired.
If it is a delicate little girl, it is still recommended not to learn to exhibit,Doing exhibitions is nothing more than designing, selling, and building three kinds of people
Doing construction, absorbing dust and paint in the exhibition hall every day, I feel like half a decoration worker; In fact, if you want to sell, you also have to go to the scene, and you need to have excellent emergency response capabilities.
However, it will be shown in the development is very good, and you can understand a lot of novel things every day, so the exhibition people are basically involved in all walks of life, and can keenly feel the changes in the market economyIf you are a strong girl, you will find it fun, but many of my friends can't bear the pressure to change careers.
Moreover, exhibitions require more practice, and many times you will find that theoretical knowledge is far from practical operation. It is recommended that you can go to the exhibition company for internship in college to experience different exhibition roles.
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Exhibition planning and management are mainly done:
1. Understand the theme of the exhibition planned and clarify the content of the exhibition.
Exhibition planning and management is the premise of exhibition activities, from the exhibition planning, to first determine the theme of the exhibition, the planner needs to understand what is the main content of the exhibition in charge, and then can better carry out more complete exhibition planning and follow-up management according to the exhibition content. So as to achieve the specific goals of the overall planning of the exhibition planning.
2. Talk to multiple partners to get the best cooperation conditions.
As a large-scale formal activity, the exhibition involves not only the exhibitors and the exhibition design company, but also the orderly progress of the exhibition work is inseparable from professionals in all aspects. Exhibition work requires the first business of the event, the rental of venues, the construction company and so on.
3. Carry out the design work of the exhibition.
After all the preparatory work is completed, the person responsible for the design, construction, planning and management of the exhibition should do a good job in the design of all aspects of the exhibition venue. In an excellent exhibition, the design of various components such as exhibition hall design, booth design, and display board design will affect the visual experience of visitors, and good design can attract more people's attention, thereby creating greater economic benefits.
The main courses of the specialization:
Managerial Economics, Business Management, Introduction to International Studies, Marketing, Accounting, Human Resource Management, Market Research and Management, Exhibition Practice, Conference Organization and Management, Display Design, Computer-Aided Design, Scene Production, Exhibition Equipment Management, Exhibition Etiquette, Advertising, Public Relations, Business Negotiation, Exhibition Economics and Practice, Exhibition Overview, Exhibition Copywriting, Exhibition Operation and Management, Exhibition Marketing, etc.
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(1) Marketing specialist: mainly responsible for market research, collecting relevant market trends and analyzing them, and providing a basis for leadership decision-making; Assist leaders in formulating marketing plans and promotion plans; Implement according to the assigned marketing plan and be responsible for evaluating the effectiveness of marketing activities.
2) Event planning: mainly according to the activity implementation plan, cooperate with and support the operator team to complete the implementation and implementation of the event; Assist the operator in the preparation of materials for the event; Use effective resources to organize operators to participate in local activities.
3) Copywriting planning: responsible for the project's copywriting, content planning, content writing and other related work, discussing advertising content and layout design with designers; Participate in the formulation of promotion plans and activity plans in the project stage, and be responsible for the design and execution of activity materials to ensure the implementation of various advertising businesses.
4) Execution of exhibition activities: participate in the preliminary preparation and on-site implementation of activities; Maintain effective communication with various departments during the implementation of the project, and put forward reasonable suggestions; Assist the conference manager to be responsible for the planning of various promotional activities, collect information on market activities, negotiate cooperation with merchants and carry out activities.
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Many students are worried that they don't know what to do after graduating from the exhibition planning and management major, but in fact, each major has its own counterpart job, otherwise the Ministry of Education would not have opened this major. If candidates do like a certain major, it is recommended to choose according to their interests. Don't follow the crowd.
After graduation, students of this major are mainly oriented to the exhibition industry, and are engaged in exhibition project management, exhibition event planning and organization, exhibition sales, exhibition reception and service, commercial display design and management, etc.
Graduates can be engaged in market research, planning, organization and management of exhibitions in the exhibition industry, tourism industry (MICE tourism), advertising industry, publicity department, public relations department and development department of government agencies, enterprises and institutions. At the same time, students of this major can also be engaged in related industries such as basic filial piety management, copywriting, news media, conference marketing and other positions; In short, the talent shortage is still very large, and the employment is relatively wide.
After graduation, students can engage in various exhibition services and planning work in exhibition management institutions, exhibition industry associations, exhibition planning companies and exhibition companies, exhibition service enterprises, large and medium-sized enterprises and institutions, and various exhibitors. It can be engaged in conference and exhibition departments, tourism companies, destination management companies (DMC) and travel management companies (TMC), conference and exhibition education, training, scientific research and consulting institutions in various tourist hotels, travel agencies, and hotel industry, as well as large-scale festival planning.
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Mainly study management economics, business management, international introduction, marketing, accounting, human resource management, market research and **, exhibition practice, conference organization and management, display design, computer-aided design, scene production, exhibition equipment management, exhibition etiquette, advertising, business negotiation, exhibition economy and practice, exhibition overview, exhibition copywriting, exhibition operation and management, exhibition marketing, etc.
Exhibition planning and management is an emerging application-oriented major, aiming to cultivate to meet the needs of the socialist market economy and the development of the exhibition industry, have both ability and political integrity, proficient in the actual operation of the exhibition, and can be engaged in exhibition planning and management and exhibition design in the exhibition industry, tourism, advertising industry, large and medium-sized enterprises and institutions, and the first propaganda department.
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Summary. Hello dear <>
We are glad to answer for you: exhibition planning and management are very good. Exhibition planning and management is a comprehensive major involving economics, management, culture and art, which cultivates students' planning, organization, implementation and management skills in exhibitions, conferences and activities.
Professionalism is of great significance to the development of modern service industry. With the continuous development of social economy, various industries and fields need to use exhibitions to achieve information exchange, business cooperation, brand promotion, cultural communication and other purposes, and the demand and market prospects in this field are very broad.
How about exhibition planning and management.
Hello dear <>
We are glad to answer for you: exhibition planning and management are very good. Exhibition planning and management is a comprehensive major involving economics, management, culture and art, and Kuanshan cultivates the planning, organization, implementation and management ability of exhibitions, conferences and activities.
Professionalism is of great significance to the development of modern service industry. With the continuous development of social economy, various industries and fields need to use exhibitions to achieve information exchange, business cooperation, brand promotion, cultural communication and other purposes, and the demand and market prospects in this field are very broad.
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I have received the **I have sent,**Blurry,I can't see clearly<>
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The 16th National Congress of the Communist Party of China decided to write the Scientific Outlook on Development into the Party Constitution.
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The expansion for you is as follows: exhibition planning and management is a professional and comprehensive service industry, responsible for organizing and managing conferences, exhibitions, performances, wedding activities <>
To meet people's demand for event participation, the field of exhibition planning and management is expanding day by day, and has involved many fields, such as international conferences, exhibitions, brand promotion, public relations, and community culture construction. With the expansion of the global market and the development of the economy, exhibition planning and management will continue to grow in the future development and become a gradually maturing industry, providing more complete and professional <>services for events
I hope mine has helped you with this. <>
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After graduation, students majoring in exhibition planning and management are mainly engaged in the front-line work of convention and exhibition services, planning and management for various exhibition companies, convention and exhibition centers, advertising companies, tourism companies, hotels, foreign trade companies, economic and trade administrative departments and other related enterprises and institutions.
Training objectives: The exhibition planning and management major aims to cultivate high-quality skilled talents in the field of exhibition with all-round development of morality, intelligence, physique and aesthetics, to meet the needs of social and economic development and socialist modernization in the 21st century, with a solid foundation, wide knowledge, expertise, and operation, and rich in the characteristics of the times and innovative spirit.
The employment prospects of the exhibition economics and management major are very optimistic, and graduates can be engaged in the middle and senior management professionals or exhibition management work in various exhibition service companies, exhibition service network centers, exhibition centers, exhibition departments of major museums, and advertising planning departments of enterprises and institutions, as well as the operation and management of tourism enterprises and institutions. The main employment destinations of the exhibition economics and management major are: ** institutions, exhibition industry associations and exhibition professional organizations, engaged in exhibition research, industry planning, research and management; Exhibition companies and exhibition service companies, engaged in exhibition planning, public relations, design, production, on-site operation and management; Convention and exhibition venues, hotels and various cultural museums, engaged in exhibition planning, conference and event management, on-site operation management; Destination management companies, travel companies or travel agencies, engaged in large-scale event planning and management, convention and exhibition work; Exhibitors, engaged in exhibition planning, exhibition design, advertising and promotion; Exhibition education, scientific research, consulting and publishing institutions, engaged in research, teaching organization, counseling and research work; It is especially suitable for the operation of international large-scale exhibition projects.
The five basic elements of exhibition copywriting: sedan letter 1, the main body of the exhibition (service object), that is, the exhibitor; 2. The business department or institution of the exhibition, that is, the organizer of the exhibition; 3. The object of the exhibition, that is, the exhibition place is the exhibition hall or convention and exhibition center; 4. Exhibition market, that is, the channel for exhibitors to obtain information and promote corporate image; 5. The audience who visits the exhibition, that is, the final users and consumers of the group.
Post-2020 wage trends.
This major mainly cultivates high-level technical applied professionals who support the party's basic line and meet the needs of management and service in the front line of moral, intellectual, physical and aesthetic development. Students of this major should have the knowledge and ability of management, economics, law, marketing, etc., and be able to engage in marketing and management in enterprises, institutions and departments. >>>More
If you ask this question, the local one is called a planning company, and the multinational one is not called a planning company, either an advertising company or a consulting company! >>>More