Exhibition copywriting for exhibition planning documents

The five basic elements of exhibition copywriting: sedan letter 1, the main body of the exhibition (service object), that is, the exhibitor; 2. The business department or institution of the exhibition, that is, the organizer of the exhibition; 3. The object of the exhibition, that is, the exhibition place is the exhibition hall or convention and exhibition center; 4. Exhibition market, that is, the channel for exhibitors to obtain information and promote corporate image; 5. The audience who visits the exhibition, that is, the final users and consumers of the group.

The basic process of exhibition planning: 1. Set up a planning working group for personnel affairs.

The planning supervisor is responsible for coordinating and communicating the work of the planners of the whole group, and is fully responsible for the formulation and revision of the planning plan.

Planners are responsible for preparing exhibition project plans.

Copywriters are responsible for writing all kinds of exhibition copywriting, including common exhibition documents, exhibition social documents, exhibition promotion documents, exhibition contracts, etc.

The art designer is responsible for all kinds of various types of visual identity design, such as advertising design, exhibition space design, and the person in charge is required to be proficient in the use of photoshop, imageready, illustrator, coreiddraw and other software.

Market researchers are responsible for conducting market research and preparing market research reports.

Liaison staff for promotion.

2. Conduct market research and analysis, and exhibition market research and analysis is the basis of exhibition planning. It also targets a wide range of contents, mainly including five aspects:1

industrial environment; 2.target market; 3.policies and regulations; 4.

similar exhibitions; 5.own resources. Third, the development of the exhibition project action plan, the development of an overall plan is an important prerequisite for the smooth development of the exhibition project, choose the right time, the right place, and achieve a reasonable combination of the two, is the program must pay attention to the content.

The concretization of the exhibition planning plan should form a specific measure that can be operated. In the meantime, the following contents must be clarified: the objectives of the exhibition project, the environment for achieving the objectives of the exhibition project, the elements of the marketing strategy of the exhibition project, the development of exhibition-related activities, the effect and evaluation of the exhibition planning plan, and the additional conditions for the implementation of the exhibition planning plan.

Designing a schedule of actions is also an indispensable part. The action schedule of the exhibition project must be carefully designed, the production of the planning plan and the implementation of the plan shall not be delayed, and the beginning and end of each step should have time regulations and restrictions to ensure that the implementation of the plan can be carried out smoothly, otherwise it will seriously affect the success of the exhibition. Fourth, the development of a budget plan, the development of a budget plan for exhibition projects, generally includes the following aspects:

1.venue fees; 2.Administrative expenses, including salaries and administrative office expenses of the company's administrative personnel; 3.

publicity and promotion expenses; Calendar 4Exhibition and investment promotion expenses 5Funding for related activities; 6.

income from conference fees or booth fees; 2.ticket revenues; 3.Corporate sponsorship income; 4.

Other. 5. Writing a project planning plan Writing an exhibition project planning plan is to organize the final results of the plan into written materials, that is, the plan, also known as the business plan, the main content includes the current situation or background introduction, analysis, objectives, strategies, tactics or action plans, benefits, control and emergency measures, each part of the content can be different due to specific requirements and the degree of detail is different. It can cover all planning documents such as feasibility study reports, project intent letters, project proposals, advertising plans, brochures, etc., all planning documents around a certain war, during and after the exhibition.

6. Evaluation and revisionThe content of evaluation and revision mainly includes project evaluation, stage evaluation, final evaluation and feedback improvement.