Urgent!!! The gap between local planning companies in China and multinational planning companies Tha

If you ask this question, the local one is called a planning company, and the multinational one is not called a planning company, either an advertising company or a consulting company!

As for the gap, the most direct manifestation is the fee, the local charge is hundreds of thousands to millions, multinational or 4A, millions at every turn, as for the specific effect, I don't think what's wrong, who has not poured the project in his hands, whose hands, there are not a few classic cases.

There are only a few books on marketing, just so many theories, and if you really want to do a good job of planning, the theoretical level should be about the same.

It's a local company, sometimes they dare to take strange and dangerous moves!

Personally, I feel that the visual performance of international companies is better; Local companies have a higher ability to find concepts and hit demand (Wang Laoji).

As for the gap, the domestic consumer market, regardless of the current situation or prospects, should be the best.

Heroes from all walks of life have a lot to do.

If you choose a planning company, I suggest that you first consider according to your own strength and budget: state-owned enterprises that are not bad for money, top 500, you just need to find a well-known 4A company, and no one can blame you if you mess up.

If not, it is recommended that you choose a local planning company according to your familiarity with the industry.

You can refer to "Sales and Marketing", local planning companies, you can basically find it on it.

There is still a big gap between China's local planning companies and multinational planning companies, and they are now in the development period of strategic planning. The name Curator is commonly used in Chinese mainland. What kind of planning do foreign countries use, or are they consulting companies, advertising agencies, etc.

Local traffic: Only valid in the city (or province) where the number belongs, and traffic generated in other cities (or provinces) needs to be charged;

Domestic traffic: Available nationwide, just like local.

"Mobile data traffic" refers to the data traffic generated by accessing the Internet or using relevant data value-added services through mobile communication technologies such as GPRS, EDGE, TD-SCDMA, HSDPA, LTE, etc.

The traffic given by each province is different, and sometimes there may be traffic delivery activities. Or it's brought out in the **. Some Internet access does not distinguish between CTWAP and CTNET methods (local, intra-provincial, inter-provincial), for example, if you have 200m month, that is, no matter where you are in the country, your traffic as long as it does not exceed 200, but some are regional, if you still have 200m month, but he will say that only 150m is local, 50m is outside the province, so you can only use 150 locally, and if you exceed it, it will be calculated according to the cost of exceeding, and you can only use 50m in the field

To put it simply, the difference in planning comes from the difference in the market, and different markets have different cultural differences, which leads to different consumption concepts, which affects the positioning, creativity and execution of the entire planning.

The difference between the consumer culture of the south and the north is mainly reflected in the degree of influence of Western culture, the north, taking Beijing, Tianjin, Shanghai as an example, under the influence of local elite culture, the absorption of Western culture is relatively "superior", resulting in a relatively leading consumption concept, more attention to brand and cultural connotation, in other words, is willing to spend money, of course, if the analysis is more accurate, it needs to be for different consumer groups and specific types of consumption. Consumers in the north have a general attitude towards consumer goods and brands from the south, and such a market needs to use "noble" culture, unique creativity and brands to Mongolia, which can receive good results.

The southern consumer market is filled with a considerable number of "nouveau riche" concepts, the cultural heritage of the southern consumer market is relatively low in the north, but it yearns for a more fashionable lifestyle, so the market here also needs culture and brand under the guise of culture, but the consumers here will not go to the bottom of the matter, compared to the northern consumer market, generally speaking, the consumers in the southern market are better, and they have received a deeper influence from Hong Kong and Taiwan culture.

I don't know about the European and American markets, but the advertising scale in Europe and the United States is quite wide, and it can be seen that the planning of the European and American markets can be quite flexible, but European and American consumers pay attention to practicality and are not fancy, so I think that the planning of the European and American markets should be more suitable for the physical functions of products or services.

Planning is tailored to local conditions. The difference between the planning of the South and the North is more of a difference between the Southerners and the Northerners. It is the difference between the weather and human environment in the south and the north.

The planning itself is no different. It depends on your perception of your surroundings and environment and people. Equally.

Native and Taiwanese and other countries are also mainly because of personality. Character. Mores...

As a result, there is a distinction.

The most significant feature of "Sony" and "Mitsubishi" is its strong "R&D" capabilities, and China's basically can only rely on the introduction and purchase of "R&D" achievements of foreign companies to maintain development.