What exactly is the difference between Pepsi and Coca Cola

It's different, the taste is different, and the most obvious thing is the difference in sweetness.

Pepsi was originally a drug invented by a pharmacist and later added to make it into a drink.

It's not the same. The delicious recipe is still unknown. It's mysterious. Take a look at the relevant information below to find out.

Related links: In the history of marketing, Pepsi and Coca-Cola fought a total of 105 years, but the first 70 years can be described as a long night, living in the strong oppression of Coca-Cola for a long time. Pepsi also came to the door three times to ask Coca-Cola to buy, but was rejected by the opponent. Because Pepsi's attack point was not accurately located, the effectiveness of the attack was very poor, and the most famous attack was in the 30s of the last century.

As you know, the 1930s in the United States was a time of economic depression, and everyone had no money, and then Pepsi launched an advertisement saying, "For the same money, buy double Coke." "It hit Coca-Cola from the top of the **, and it worked in the short term.

But soon, when Coca-Cola lowered the **, the advantage returned to Coca-Cola's hands. In other words, a strategy that can be copied by an adversary is not a good strategy, it does not target the strategic weaknesses of the adversary.

In the late 1960s, when Pepsi positioned itself as "young people's Coke", it was considered to have identified Coca-Cola's strategic weaknesses. Because Coca-Cola is a traditional, classic, and historic coke, its mysterious recipe is still locked in a safe at its headquarters in Atlanta, and only seven people in the world know the password to the safe. So when Pepsi figured out a-for-tat reverse strategy to reposition Coca-Cola as an outdated, old-fashioned Coke, Pepsi has since embarked on the road to take-off.

From three requests for acquisitions to almost parity with Coca-Cola in mid-'88, and finally forced Coca-Cola to abandon the traditional formula in favor of a new formula Cola, that is, to replicate PepsiCo's "new generation" strategy. The result of Coca-Cola's replication of PepsiCo's new strategy is a famous catastrophe in marketing history, and even consumer demonstrations have occurred. The slogan of consumers is "Give me back Coca-Cola"!

It is unlikely that it will replicate the strategy of the "young people". In fact, Coca-Cola was educated to return to traditional Coke.

Trout's "non-caffeinated non-cola" strategy for 7-Up Soda also attacked the strategic weaknesses of Coca-Cola and Pepsi, making 7-Up Soda the third largest beverage in the United States. As the two representative brands of the cola category, Coca-Cola and Pepsi cannot be caffeine-free in their formulas, and they cannot be called cola without caffeine, so the strategy of "decaf-free" cannot be copied by opponents. But then the two major companies really couldn't help it, and actually launched a "decaf-free" coke.

Like the new Coke, of course, it turned out not to work, none of them worked out.

Pepsi is sweeter....Delicious....

I prefer Pepsi ......

I don't like to drink it.

Hehe, the biggest difference is the name.

Everyone's taste is different, it depends on the individual's situation! You like to drink Pepsi sweetly, and you like to drink it lightly!

In terms of taste, Pepsi is on the sweet side, while Comache is not as sweet as Pepsi (referring to the original flavor, except for Pepsi with lime or something).

In terms of personal taste: I feel that Pepsi is a little sweeter and the taste is a little heavier.

I like Coca-Cola, Pepsi is sweeter.

The differences are as follows:1Product formulation.

Coca-Cola relies on pure cola flavor, which is unmatched by any other drink. No matter when something changes, it doesn't dare to change its flavor easily. Pepsi is different.

It changes the taste of its beverages at any time as long as the market needs it. There are no secrets to the recipe. 2.

Product packaging. Coca-Cola's packaging design is full of enticing vitality, giving a sense of coherence, streamlining, and elegance. With traditional colors, it is simple and elegant without losing vitality.

Pepsi packaging is aggressive. Blue is a symbol of innovation and youthfulness, and PepsiCo's color is perfectly integrated with its corporate identity and positioning. 3.

Consumer Targeting. As a market leader, Coca-Cola cannot target only one type of consumer, and its target consumer strategy adopts a strategy that covers all men, women and children. PepsiCo pays attention to the younger generation, selects young people as the target group, and strives to establish a "young and lively" image.

The entire image of Pepsi, including the slogan, the advertisement, the style, is in line with the tastes of teenagers and continues to deepen along this route. 4.Ad.

Coca-Cola's advertisements are more traditional, with traditional red and white blocks and smooth font lines. For consumers from all walks of life, it conveys a concept of "life is beautiful" and makes people feel more intimate. Pepsi's commercials are lively and lively, and both the composition and the use of animation convey a sense of "coolness".

It is good at using the "celebrity effect" to occupy the market for itself. 5.Channel.

Coca-Cola asks for forgiveness. It has a preconceived advantage in the Chinese market. Basically, in the Chinese market, it adopts an all-you-can-eat strategy and a netting strategy.

With the market strategy of "pulling the net", it will spread the net all over the country, pushing forward layer by layer, and it will try its best to fight for every inch of land. Pepsi goes deep. PepsiCo adopts the strategy of concentrating superior forces to implement central breakthroughs, focusing on central cities.

For online game consumers in first- and second-tier cities, it tries to keep one acre and three points of land at their doorstep.

The differences between Pepsi and Coca-Cola are as follows:1. The company is different.

Pepsi is a carbonated drink launched by PepsiCo in the United States, which was created in the 90s of the 19th century, while Coca-Cola is a product of the Coca-Cola Company in the United States, which was created in the 80s of the 19th century, and Coca-Cola is the main competitor of Pepsi Company.

2. The packaging is different.

The packaging of Pepsi Cola is mainly blue, including some different varieties of Coke, the packaging is based on blue, and the trademark is composed of three colors: red, white and blue, while Coca-Cola is based on red, most of which are composed of red and white, and blue is basically not visible.

3. The taste and texture are different.

Coca-Cola and Pepsi are very similar in how they are made, but there is a slight difference between the two in taste and texture, Peca-Cola is a little sweeter and has a softer taste, while Coca-Cola has a spicier taste and contains more carbon dioxide, and the taste will not be greatly affected after a long time.

1. Different enterprises: Coca-Cola belongs to the Coca-Cola Company. Founded in 1886 in Atlanta, Georgia, Coca-Cola is the only company that sponsors the Special Olympics, Olympic Games, Paralympic Games, World Expos, Universiade and Youth Olympic Games held in China.

PepsiCo is owned by PepsiCo Inc., a beverage and snack food company. With 140,000 employees in more than 200 countries and territories around the world, and sales revenue of $29.3 billion in 2004, it is the fourth largest food and beverage company in the world. The company is headquartered in New York City.

2. The time of appearance is different: Coca-Cola was born in 1885. John Pemberton of Georgia, USA, invented a dark syrup called Pemberton French Wine Coke, and in 1885** issued a prohibition order, so Pemberton invented the alcohol-free Pembertons French Wine Coka.

Pepsi Cola, born in the 90s of the 19th century, was made by Caleb Bradham, a pharmacist in North Carolina, USA, and is made of carbonated water, sugar, vanilla, raw oil, pepsin and kola nuts. Originally used to treat stomach ailments, the drug was later named "Pepsi" and registered as a trademark on June 16, 1903.

1. The packaging is different: Coca-Cola is a red bottle, Pepsi is a blue bottle.

2. Different taste: Pepsi has a sweeter taste than Coca-Cola.

4. Different colors: Pepsi is lighter in color.