What is the difference between Pepsi and Coca Cola?

It's different, the taste is different, and the most obvious thing is the difference in sweetness Pepsi Cola was originally a drug invented by a pharmacist, and later other ingredients were added to make a drink. The delicious recipe is still unknown. It's mysterious.

Take a look at the relevant information below to find out. Related Links: In the history of marketing, Pepsi and Coca-Cola fought a total of 105 years, but the first 70 years can be described as a long night, living in the strong oppression of Coca-Cola for a long time.

Pepsi also came to the door three times to ask Coca-Cola to buy, but was rejected by the opponent. Because Pepsi's attack point was not accurately located, the effectiveness of the attack was very poor, and the most famous attack was in the 30s of the last century. As you know, the 1930s in the United States was a period of economic depression, and everyone had no money, and at this time Pepsi launched an advertisement saying:

For the same amount of money, buy double the amount of Coke. "It hit Coca-Cola from the top of the **, and it worked in the short term. But soon, when Coca-Cola lowered the **, the advantage returned to Coca-Cola's hands.

In other words, a strategy that can be copied by an adversary is not a good strategy, it does not target the strategic weaknesses of the adversary. In the late 1960s, when Pepsi positioned itself as "young people's Coke", it was considered to have identified Coca-Cola's strategic weaknesses. Because Coca-Cola is a traditional, classic, and historic coke, its mysterious recipe is still locked in a safe at its headquarters in Atlanta, and only seven people in the world know the password to the safe.

So when Pepsi figured out a-for-tat reverse strategy to reposition Coca-Cola as an outdated, old-fashioned Coke, Pepsi has since embarked on the road to take-off. From three requests for acquisitions to almost parity with Coca-Cola in mid-'88, and finally forced Coca-Cola to abandon the traditional formula in favor of a new formula Cola, that is, to replicate PepsiCo's "new generation" strategy. The result of Coca-Cola's replication of PepsiCo's new strategy is a famous catastrophe in marketing history, and even consumer demonstrations have occurred.

The slogan of consumers is "Give me back Coca-Cola"! It is unlikely that it will replicate the strategy of the "young people". In fact, Coca-Cola was educated to return to traditional Coke.

Trout's "non-caffeinated non-cola" strategy for 7-Up Soda also attacked the strategic weaknesses of Coca-Cola and Pepsi, making 7-Up Soda the third largest beverage in the United States. As the two representative brands of the cola category, Coca-Cola and Pepsi cannot be caffeine-free in their formulas, and they cannot be called cola without caffeine, so the strategy of "decaf-free" cannot be copied by opponents. But then the two major companies really couldn't help it, and actually launched a "decaf-free" coke.

Like the new Coke, of course, it turned out not to work, none of them worked out]

The product packaging is different. The taste is different. The time of establishment is different. Consumer positioning is different.

Compared with Coca-Cola and Pepsi, Coca-Cola has a relatively low sugar content, a high content of carbolic acid gas, and a high sugar content of Pepsi. The biggest difference is probably in the value concept of brand appeal, Coca-Cola describes itself as "real Coke", while Pepsi describes itself as "Coke for young people".

Coca-Cola has a relatively low sugar content and is suitable for middle-aged and elderly people, while Pepsi has a high sugar content and is suitable for young people to watch and drink by themselves. Pepsi has a little more phosphoric acid content than the delicious one, and it feels a little "harder" on the palate, while Pepsi is a little sweeter. In fact, Pepsi contains more sugar, calories, and caffeine, while Coca-Cola contains more sodium.

Although they are all cola, if you taste it carefully, you will find a difference

Pepsi is definitely not the same as the top 500 in the world.

1. The company is different.

Pepsi is a carbonated drink launched by PepsiCo in the United States, which was created in the 90s of the 19th century, while Coca-Cola is a product of the Coca-Cola Company in the United States, which was created in the 80s of the 19th century, and Coca-Cola is the main competitor of Pepsi Company.

2. The packaging is different.

The packaging of Pepsi Cola is mainly blue, including some different varieties of Coke, the packaging is based on blue, and the trademark is composed of three colors: red, white and blue, while Coca-Cola is based on red, most of which are composed of red and white, and blue is basically not visible.

3. The taste and texture are different.

Coca-Cola and Pepsi are very similar in how they are made, but there is a slight difference between the two in taste and texture, Peca-Cola is a little sweeter and has a softer taste, while Coca-Cola has a spicier taste and contains more carbon dioxide, and the taste will not be greatly affected after a long time.

Difference Between Coca-Cola and Pepsi

1. The taste is different.

After drinking, Coca-Cola feels fuller in taste, and the sweetness is just right, ** the feeling fills the mouth, and it is more popular with the public. The feeling of sleepiness after drinking Pepsi is not so obvious, there is a lack of surprises, and many people even say that it is caramel-flavored carbonated soda.

2. The composition is different in calories.

In the cola in the same package, Pepsi has 250 calories, 69g of sugar, and 63mg of caffeine. Coca-Cola calories 140, sugar 39g, caffeine 34mg.

3. Different sweetness: Pepsi is a little sweeter than Coca-Cola. The sweetness of Coca-Cola is about 11 degrees, while the sweetness of Pepsi is around the degree, which is higher than that of Coca-Cola. In addition to this, Pepsi has a little more phosphoric acid than the delicious one, and it feels slightly "harder" on the palate.

4. Different carbon content: Compared with Pepsi, Laqi Stool Coca-Cola is a little more sufficient.

5. The production time is different: Coca-Cola's production time is a little earlier than Pepsi. Coca-Cola was born in Atlanta, Georgia, in 1886, and since then it has been intertwined with social development and inspired innovation.

August 28, 1898 was the day Pepsi-Cola was born.

The packaging of Coca-Cola and Pepsi is different, and the endorsement is not the same, Coca-Cola's advertising is warmer, there is friendship and family affection, and Pepsi's advertising campaign elements are more. Pepsi and Coca-Cola will find a certain difference between the two when you taste them, Pepsi is heavier than Coca-Cola in terms of sweetness, while Coca-Cola has a slight bitter taste, which is still easier to distinguish between those who like to drink these two drinks.

Pepsi and Coca-Cola are easy to find out the difference in the packaging design, Pepsi is a sporty style, and the blue background is printed with a red, white and blue round logo, which always shows the vitality of youth. Coca-Cola, on the other hand, takes a simple and clear route, with a very distinct brand name printed on a red background, which gives people a visual sense of intuitive impact.

The idea of bothCoca-Cola is mainly common in the markets of Europe, South America and North America, mainly because European and American countries like it to taste somewhat similar to coffee, while Pepsi is more popular in Asia, because of its young sports marketing concept, in fact, the difference between the two market coverage is not particularly obvious, but the favored regions will be different.