How does enterprise plus CRM work?

Nowadays, there are indeed a lot of CRM systems in China, and small and medium-sized enterprises should not only pay attention to the best and whether it is easy to use when choosing software. Small and medium-sized enterprises (SMEs) are growing at a rapid pace and expanding their business scope, and the number of software modules required is increasing accordingly. If you choose a low-cost, streamlined CRM system because of greed for cheapness, you will have to spend another amount of money to buy other software when you want to get involved in other related functions in the future.

Not to mention the cost and time consuming, the problem of data inconsistencies caused by decentralized systems is enough to make people feel the weight of the scale. Our company is also a small and medium-sized business, with future growth in mind. We chose 8thmanagecrm, which supports the integrated management of customer + sales + marketing + after-sales service, its interface is uniformly designed, and the system is also a unified database.

After purchasing, after using it for a while, it feels good and cost-effective. Recently, as we expanded our business, we purchased the features we needed to add, added them to our existing system, and easily completed the upgrade and deployment. Save time and effort, I hope it will be helpful to the landlord

1. Customer information management, improve the efficiency of customer information collection, recording and viewing 2. Automatic management of the sales team, follow up and understand the sales trend in the whole process, and find problems in the sales process.

3. Permanent data storage, interoperability and sharing, instant and accurate transmission8Manage CRM system is developed based on mobile Internet technology, which can meet the needs of modern enterprise mobile management, with perfect functions, open on demand, and support later maintenance and secondary development.

In general, there are three points:

1.Reduce business costs.

2.Improve energy efficiency in your business.

3.Improve business performance.

More and more enterprises feel the importance of CRM (Customer Relationship Management), which can bring great benefits to enterprises, so that it can stand on the market in today's "customer-centric" market competition. However, there are many small and medium-sized enterprises that do not think so, and feel that there is no need to introduce a CRM system, which is actually a misunderstanding.

A major core competitiveness of the enterprise is customer resources, small and medium-sized enterprises are not very many customers, naturally incomparable with large enterprises, then, if in this case do not pay attention to the maintenance of customer relations, once the continuous loss of customers will have a great impact on the enterprise, competitiveness will gradually decline.

Therefore, it is very necessary for small and medium-sized enterprises to choose the right CRM system to cooperate with the implementation of customer relationship management, so how should such a CRM system be suitable?

The first thing to consider is ease of use. An easy-to-use CRM system makes it easier for employees to accept and put to use. It is not easy for employees to change their original work mode, and if the use of CRM system requires too much learning cost, it will undoubtedly reduce the enthusiasm of employees and make it difficult to effectively implement CRM.

The next thing to consider is the functionality of the CRM system. The functional requirements do not have to be very powerful, but try to be as comprehensive as possible to meet the needs of all aspects of the enterprise. In Rush CRM, it includes different process modules such as customers, contacts, potential customers, marketing, inventory management, document management, etc., which can allow employees to work collaboratively between various departments on the platform, and the efficient working mode of the process can help the enterprise run quickly.

Finally, there's personalization. CRM (Customer Relationship Management) is a management concept, the specific model process is not static, but according to the actual situation of the enterprise, so that the personalized setting of the CRM system is very necessary. Because of the rapid development of small and medium-sized enterprises, the personnel structure and business processes may be constantly changing, and the use of CRM systems should be adjusted accordingly, and the highly customized features of Rush CRM are produced to meet the needs of enterprises.

The biggest feeling of personal use of CRM system:

1. It can establish a customer resource library, understand customer needs and provide personalized marketing services;

2. Sales management to enhance sales value;

3. Product management, help optimize product sales strategy and increase product sales.

This is the biggest gain of our use of CRM, and there are many systems used, and there are many comparisons with Qianheng products that are currently being used. Its practical CRM is certainly helpful to improve enterprise management, but the specific demands are different, and the focus of the use of products will not be the same.

1) Prevent customer churn;

The customers that each business person excavates and follows up with are permanently on the platform (i.e., in the company) and cannot be taken away.

And the process of customer tracking is recorded in detail, which is convenient for new business personnel to take over in time.

2) Master the detailed process of customer follow-up, so as to facilitate timely adjustment; Excavate valuable customers and focus on follow-up;

The follow-up process of each customer is recorded in detail, which is convenient for the company to grasp the dynamics and adjust in time.

Through the systematic analysis and statistical function, the best value customers are identified, and the focus is followed up according to the 2 8 principle.

3) Automatic reminder of customer follow-up process to prevent loss of customers due to untimely tracking;

Set up customer follow-up time reminders, automatically remind untracked customers who have exceeded the time, or automatically send email care.

4) automated marketing;

Through automatic email, daily scheduling and other work are automated, and functions such as campaign management, email marketing, lead generation, and marketing contact management are realized.

5) One-stop enterprise management platform;

With sales management as the core, it has realized product management, financial management, inventory management, procurement management, office automation and other functions, forming a one-stop enterprise management platform.

The above summary is from the introduction of the customer management system of Tuanxin CRM.

While automating and optimizing business processes, companies realize that focusing on customers means focusing on the business.

Grow. But because of sales, marketing, and customer service in the business.

The support department is an independent entity.

worked. The existence of departmental boundaries makes it often difficult for these disparate business functions to focus on the customer in a coordinated manner.

CRM is designed to meet the needs of enterprises. In today's competitive business environment, more and more merchants are implementing customer relationship management (CRM).

Traditional database marketing is static, and it takes months to make an analysis of the results of a marketing campaign, which is very important.

business opportunities are often lost during this period.

CRM software is built on the intersection of multiple marketing campaigns and is able to react to customer activity in a timely manner, so it is better able to capture various business opportunities.

CRM is a continuous process of continuously strengthening communication with customers, constantly understanding customer needs, and constantly improving and enhancing products and services to meet customer needs. CRM focuses on communication with customers, and business operations are customer-centric, rather than traditional product- or market-centric. In order to facilitate communication with customers, CRM can provide customers with a variety of communication channels.

Customer relationship management is a set of advanced management mode, its implementation to be successful, must have strong technology and tool support, CRM software is an indispensable set of technology and tools for the implementation of customer relationship management integration support platform. The CRM management system is based on information technology such as network, communication, and computer, which can realize the seamless connection of different functional departments in the front and back office of the enterprise, and can assist managers to better complete the two basic tasks of customer relationship management: identifying and maintaining valuable customers.

The CRM management system consists of six main functional modules: customer information management, sales process automation (SFA), marketing automation (MA), customer service and support (CSS) management, customer analysis (CA) system, and purchase, sale and inventory.

1.General Manager or Deputy General Manager in charge of Marketing.

Read real-time reports, charts.

**Sale. **Market.

Launch and track marketing initiatives.

Identify and promote the best workflows.

Determine the CRM software user pyramid and permission policy.

Develop or supervise the development of product manuals, etc.

Supervise the knowledge base of the production of oak and trousers.

Propose requirements for new reports, charts, workflows, and more.

2.Sales Manager.

Create and read real-time reports, charts.

**Sale. Assist the marketing department in the development or implementation of marketing plans.

Develop and coordinate execution workflows (approvals, reminders, etc.).

Assign permissions to sales reps.

Data optimization and cleansing.

Key customer identification and tracking.

Develop a knowledge base.

CRM software training, internal company coordination.

Measure sales rep performance.

3.Sales Representative.

Manipulate data modules such as leads, customers, etc.

Convert prospects into loyal customers and expand sales to existing customers.

Write time-based work logs.

Participate in sales** and develop a personal sales plan.

Improvements**, project proposals, knowledge bases, etc.

Feedback Liang Jian enters relevant market data.

With the rapid and in-depth implementation of enterprise CRM software and the accumulation of customer data, CRM software can help sales and customer service complete tasks faster and more efficiently, help managers achieve profit goals, and help companies communicate more effectively with customers and within the company. CRM software is becoming an indispensable automation tool for businesses.