Recently heard a word, what is disruptive online marketing?

The first feature of disruptive online marketing: insight into online business opportunities with new thinking.

The second feature of subversive network marketing: the subversive network marketing course is not a first-class ppt, not a lecturer's hand dancing, but a real, clear practical process! Practical and practical.

The third feature of subversive network marketing: keep up with the pace of the Internet and e-commerce, and update it at any time!

Zheng Junya, the founder of subversive network marketing, believes that enterprises should jump out of this ordinary level, guided by high-end business planning, break through the conventional network marketing methods, and create a unique, novel, creative, attractive and lasting subversive network marketing method, subverting the traditional network marketing method, from the unexpected, innovative and subversive perspective, groping, practicing and summarizing a set of unique, efficient and constantly updated network marketing methods and systems, which is called subversive network marketing.

Is it to blindly follow others to do the keywords you do, others also do the owners of Weibo, they do SEO, how do you do it.

Network marketing, with a clear business strategy, goals, and plans.

Throughout the business plan, grasp what they need to know what they want to make a big breakthrough in order to achieve network innovation.

According to the people with different purchasing habits and the objects of different procurement channels, you can be given priority when purchasing related products! The main thing is the way to go through the network!

1. Impact on standardized products. Through the Internet, manufacturers can conduct market research on a global scale, can quickly obtain customer needs and feedback information on products, and in extreme cases, can provide products for each person's individual needs;

2. Impact on marketing channels. Through the Internet, manufacturers can have direct contact with the final hand-and-leg households, which can greatly reduce the cost of products in the circulation link, so the importance of intermediaries is reduced, and in addition, the traditional international distribution network established by multinational companies will significantly reduce the barriers to entry for competitors;

3. The impact on the best strategy. Internet marketing highlights the importance of advertising and public relations. The cost has been greatly reduced, and the pursuit of "one-to-one" highly subdivided personalized consumer services has strengthened the importance and initiative of enterprises in public relations, opening up a new era of public relations;

4. The impact on the organizational structure of traditional enterprises. The Internet has driven the development of the internal network of enterprises, making the internal and external communication and operation management of enterprises need to rely on the network as the main channel and information source.

The concept of network marketingNetwork marketing, also known as Internet marketing, online marketing, and e-marketing. There are many references to network marketing in foreign countries, such as cyber marketing, web marketing, internet marketing, network marketing, online marketing, e-marketing, etc. There is no unified definition of online marketing, and it is all interpreted by researchers from different perspectives.

Combining various interpretations, network marketing can be defined as: based on modern marketing theories, using digital technology and network technology, tools or ** to implement the model, strategy and process of marketing activities. This definition includes the following meanings: there are many advantages of marketing promotion; 1. The large number of users is the most familiar Internet platform for each small partner, and so far it has more than 800 million user groups, which is a huge amount of advertising 2. The large amount of advertising has more than 60% of the market share in the Chinese search engine market, and can put the owner's advertising to hundreds of millions of search users, which can help enterprises carry out a huge amount of advertising and attract more users to enter our.

3. To achieve precise advertising and promotion, AI technology can be used to analyze users' interests and hobbies, and deliver relevant information to them that they are interested in, so as to help obtain target users more accurately. 4. Flexible advertising According to the characteristics of the product, the advertising can screen out the user groups that are most in line with the product and carry out flexible delivery, so that each advertisement can obtain the maximum user click rate. 5. It is easier to realize the transformation and utilization of products, and the promotion can be carried out in a targeted manner, such as region, gender, age, etc., so that each product can find its own "owner" and maximize the transformation of products.

Network marketing, also known as online marketing or electronic marketing, refers to business activities based on modern marketing theories and with the help of networks, communications and digital technologies to achieve marketing goals. Creating value for users is the core idea of network marketing, and various methods based on Internet tools are the basic means to carry out network marketing.

Advantages of network marketing.

1. Network media has the characteristics of wide range of communication, fast speed, no time and geographical restrictions, no time constraints, detailed content, multi-leading transmission, vivid images, two-way communication, and rapid feedback, which can effectively reduce the cost of enterprise marketing information dissemination.

2. There is no store rent cost for online sales. And it has the function of direct sales of products, which can help enterprises reduce inventory pressure and reduce operating costs.

3. The Internet covers the global market, through which enterprises can easily and quickly enter the market of any country. In particular, the Second Ministerial Conference of the WTO decided not to impose tariffs on the Internet before the next Ministerial Conference, and network marketing has set up a green channel for enterprises to enter the international market.

4. Low cost, fast speed, flexible change, short network marketing production cycle, even if it is launched in a short cycle, it can be quickly completed according to the needs of customers, while the traditional advertising production cost is high and the delivery cycle is fixed.

Network marketing is an integral part of the overall marketing strategy of the enterprise, network marketing is carried out in order to achieve the overall business objectives of the enterprise, with the Internet as the basic means to create an online business environment of various activities, is a broad word, from the current business network marketing more broadly covers the network of products and the concept of the Internet.

(1) Impact on traditional marketing strategies: 1. Impact on traditional product strategies: (1) Impact on traditional standardized products; (2) The impact on the global management of the brand.

2. Impact on differentiated pricing strategies; (3) impact on traditional marketing channels; (4) Elimination of traditional advertising barriers.

2) The impact on traditional marketing methods: 1. The development of traditional marketing methods to personalization; 2. Enterprise competition is customer-focused.

3) Impact on marketing strategy: 1. Internet competition is equal and free; 2. The Internet has prompted enterprises to enter transnational operations.

4) Impact on marketing organizations: 1. Take the network as the main channel and information source; 2. The organizational level is reduced, the number of business personnel is reduced, and virtual organizations are prevalent.

5) Impact on the market evaluation system: Internet stocks have led to the reinvention of the market evaluation system.