Emissions have been upgraded to a hurdle for JAC, how to deal with the current predicament by bett

After officially replying to the inquiry of the Shanghai Stock Exchange in June, it received the "Administrative Penalty Decision" issued by the Beijing Municipal Bureau of Ecology and Environment at the beginning of July

Since it's a bet, you can only feel the stone and go.

Many of JAC's technologies need to be updated.

Attention should be paid to the improvement of the daily experience of new energy.

Do a good job in new energy and improve the experience of the car.

Such a problem still needs to be solved by R&D personnel.

You can put a little more effort into the energy of the car.

Gradual substitution in energy can be carried out.

JAC's 2018 financial report data shows that the company's net profit was 100 million yuan, a year-on-year decline. In the first quarter of this year, net profit fell sharply year-on-year. The market performance is still not improving, and JAC sold 10,000 vehicles in the first half of the year, a year-on-year decline.

All indications show that the development of JAC in 2019 is not more optimistic than last year. Some analysts believe that the fine of 100 million yuan is not a small pressure on JAC, which has been in poor condition recently, but the penalty has a more serious impact on JAC's brand image, or further affects the market performance of the company in the second half of this year.

In 2014, JAC heavy trucks were reported by CCTV, saying that they passed on the generator model and code on the vehicle certificate to pass off as the national four.

The penalty is also due to the fact that some cars sold in Beijing meet the China V emission standards due to cheating, and JAC said that it agrees with and accepts the punishment of the Beijing Ecological Environment Bureau, and admits that the vehicle exhaust is prolonged or not rigorous enough, but there is no subjective error.

At present, many regions have begun to implement China VI, and it is inevitable that there will be suspicions when emission fraud is exposed at this node. However, judging from the progress of its own brands, the enthusiasm of JAC is not high. At present, the sales of JAC fuel vehicles are declining sharply, but the main model has not launched the National VI version.

At present, the competitive environment of China's auto market has undergone great changes, and brand power has an increasing impact on model sales, which is obviously a shortcoming of JAC, and the emission fraud incident has made it even more difficult.

At the end of last year, JAC launched a key model Ruifeng S4, with monthly sales of only 5-6 hundred, and the monthly sales of the two sedans are only more than 100, so it is still unknown whether the continued launch of new models of sedans and SUVs can change the predicament of JAC Motors.

The doubling of sales of new energy passenger vehicles has led to an increase in the cost of passenger cars as a proportion of total costs.

JAC's shortcomings and emission fraud incidents have made it "fall into the ground".

The best thing to do is to make amends outward.

Find a way to gain the trust of consumers first.

JAC, I'm not very optimistic, and Ruifeng S4's reputation is not very good.

This may now be a drop in trust.

Relying on more standardized operations, hey, don't have such problems again.

Be warned, don't let such an incident happen.

JAC announced that after deliberation by the company's board of directors, JAC intends to use its own funds to implement a new energy passenger car body parts construction project.

According to the announcement, JAC plans to invest 100 million yuan in fixed assets for the expansion of related factories in the field of new energy vehicles. Among them, it mainly includes the new painting workshop, PDI workshop, energy center and sewage treatment station and related supporting auxiliary implementation, with a construction area of 255,760 square meters.