Why does Yueda Kia K3 change the SUV market pattern?

The Kia K3 was officially launched in China in 2012, and although it underwent a major facelift in the middle of the market, the Kia K3 has never been sold well in the market due to the intensification of market competition. Although it achieved monthly sales of more than 10,000 units in December last year, in the first three months of this year, sales remained at more than 1,000 units, less than a fraction of mainstream compact cars such as Sylphy and Lavida in the same class.

On May 16, the new generation of Kia K3 was officially launched, and the new car launched a total of 6 models equipped with two types of engines, and the price range of the new car is 10,000,000 yuan, which is more attractive than the previous pre-sale price of 10,000 yuan. So can the arrival of the all-new Kia K3 change the current sluggish sales situation? First of all, the new K3 has been greatly adjusted compared with the previous generation model in terms of appearance, the new car has been redesigned on the basis of the overseas version of the model, and the front face shape has been newly designed, equipped with a straight waterfall front grille with a tiger roar grille, which is larger in size and more visually impactful, quite a bit of Maserati flavor.

In addition, the polygonal headlight cluster adopts a sharper shape, making the front face more attractive.

From the side of the body, the styling of the new car does not have much of a bright spot. The straight waistline extends from the headlights to the rear, and the multi-spoke wheels further enhance the car's sporty look. The rear of the car adopts the popular through-type taillight design, and the rear surround adds a through-chrome trim strip, which looks more layered and more coordinated.

In terms of interior, the new K3 adopts a new shape, the design of the floating central control screen is more technological, and the three-spoke flat-bottom steering wheel and the design of round air conditioning outlets on both sides further cater to the taste of young people. In addition, the new model will also be equipped with sunroofs, heated exterior mirrors, daytime running lights, headlight delay, cruise control, automatic air conditioning, and electronic parking brake.

In terms of powertrain, the all-new K3 has also undergone certain upgrades, and the manual model will no longer be launched in the whole series. The new car is equipped with two engines, with a maximum power of 130 hp and 115 hp, respectively, and the transmission system is mated to a seven-speed dual-clutch transmission and a CVT continuously variable transmission, respectively.

The pressure of market competition in the future is still not small, although the new Kia K3 has been upgraded in terms of appearance, interior and power system, and the overall texture has also been further improved. However, in terms of ride space and storage space, there is still a certain gap between the new Kia K3 and similar models. In addition, although the positioning of the all-new Kia K3 has been effectively boosted by the absence of a manual transmission model, it has also narrowed the customer base of the new car, which may be an influencing factor for its future sales increase.

However, in the first three months of this year, sales remained at more than 1,000 units, less than a fraction of the mainstream compact cars such as Sylphy and Lavida in the same class.

Yueda Kia will once again return its development focus to the promotion of the brand, continuously strengthen the technology research and development and localization strategy, and accelerate the launch of new vehicles and market layout.

Yueda Kia has changed some configurations, putting competitive pressure on other models of the SUV.

2018 is a year of accumulating strength for Dongfeng Yueda Kia. This year, Dongfeng Yueda Kia returned its development focus to the promotion of the brand, continuously strengthened technology research and development and localization strategy, accelerated the launch of new cars and market layout, and achieved a leap of one million output in 26 months.

The all-new Kia K3 still has a certain gap compared with its peers.

We have eliminated the manual transmission model. The head of the public relations department of Dongfeng Yueda Kia said. As we all know, all the manual transmission models launched by the new car are basically low-profile models, ** compared with the automatic transmission will be about 10,000 yuan lower, which means that if K3 launches a manual transmission at the same time, the starting price will be below 90,000 yuan.

The person in charge explained that the cancellation of the manual transmission is to maintain the value of the K3, "We can't overly pursue cost performance. This is not the original intention of Dongfeng Da Kia.

<> "Yueda Kia K3 new and old models comparison.

Appearance: The style is more refined.

In terms of appearance, **Yueda Kia K3 has changed greatly compared with the old model, the tiger roar front grille is more slender than the old model, and the interior has also been replaced by a straight waterfall to a honeycomb type, and it is also connected to the headlights, increasing the visual width of the front face. The headlights of the vehicle are also more refined and sharp than the old model, and the interior also uses a blackened style, in addition, the front bumper of the Kia K3 has also been significantly changed, and the air vent decoration has been added on both sides, making it more sporty.

The sides of the new and old models look very simple, and the front and rear overhangs of the Youzen** model are shorter than those of the old models, and the forward swooping trend is more intense. In terms of body size, the ** model is the same as the old model except for a slight increase in length. In terms of tires, the tire size of the old and new models is the same, but the wheel style is obviously more dynamic than the old model.

Interior: More technological.

The center console of the old and new models is relatively straight, and the horizontal trim in the middle also ensures a sense of hierarchy. The steering wheel has also undergone significant changes, with the model not only having a slightly flat-bottomed style, but also a new Kia logo in the middle. The vehicle's LCD instrument cluster has been increased from 7 inches to inches, and the overall display style is even better.

The display effect of the inch central control screen is clearer, and the interior of the ** model is also equipped with the latest Kiaconnect intelligent interconnection system, and the overall display effect is better. In addition, the air conditioning control area of the ** model has also undergone significant changes, and its control mode has been changed from the old metal paddle and button design to the touch design, and the visual perception is more advanced, but the actual operation convenience is two.

Power: Minor parameter adjustments.

In terms of power, both the new and old models are equipped with naturally aspirated engines, in which the engine power is higher than that of the old model, and the maximum torque speed range is wider.

In addition, the ** model is also equipped with an LCD visual electronic shift mechanism, and the overall style is more refined than the old model.

Space: Meets daily use.

In terms of space, the 2023 Yueda Kia K3 maintains the standard that the old model should have, and the overall ride is relatively spacious, with wide margin on the head and legs after the ride.

In terms of storage space, the ** model has been optimized accordingly, especially the design of the mobile phone wireless charging pad under the center console is more reasonable, which is more convenient to take. The front cup holder has also undergone great changes, the built-in baffle of the old model cup holder can be folded, and it can be turned into a storage slot with a considerable volume in the folded state, while the ** model has been changed to a fixed design, which is not as good as the old model in terms of practicality.

Security: Not much has changed overall.

In terms of safety configuration, there is little difference between the old and new models as a whole, such as active braking active safety system, lane keeping assistance system, and reversing image are equipped.

Although this car has been on the market for a short time, it now has a good popularity, and it was launched in mid-May, and then it quickly got the results of monthly sales exceeding 10,000. Its outstanding features are young and beautiful design, rich configuration performance, and suitable **.

Have you noticed that in recent years, almost all models will make the appearance more youthful and fashionable when changing generations, and Kia K3 is no exception.

The size of the front grille has been further increased, the interior has been changed from a starry design to a straight waterfall chrome strip, and the silver trim around it has become wider at the bottom, which makes the shape of the entire front face more distinctive. Equipped with multi-spoke wheels with a sense of design, the shape is novel and sporty, the body size is 4660 1780 1450mm in length, width and height, and the wheelbase is 2700mm, which is basically the same as the old model.

The rear of the car doesn't look as aggressive as the front, with continuous taillights and chrome trim strips connecting the exhaust styling on both sides to create a certain sense of hierarchy. It's a pity that the exhaust vents in the rear surround are just a decoration, and the real exhaust is hidden inside.

The interior uses straight lines to emphasize the sense of hierarchy, the overall look is simple, the inch floating central control screen further enhances the sense of science and technology in the interior, and a large area above the center console is covered with soft plastic materials, which is relatively soft to the touch, and hard plastic is used below. The three-spoke multi-function steering wheel has a full shape, but it adopts the flat bottom design of the GT-Line model, which is wrapped in leather, and the design at 39 o'clock makes it feel more comfortable to hold.

Compared with the old model, the changes in the details of the front face of Kia's new K3 make the vehicle more youthful and dynamic, such as the iconic tiger roar grille cancels the striped shape and adds dot matrix elements, which is more textured; There are also LED daytime running lights, and the new K3 adopts an eye-catching light strip design, which is highly recognizable. The interior part of the new K3 is still simple and practical, and the materials are improved, such as the flat-bottomed steering wheel, which is covered with soft and delicate leather, with just the right elasticity and friction, and a very good feel. All in all, the new K3 with a new family design has changed its previous cute image and turned into a fashionista.

17-inch aluminum alloy flat wheels enhance the dynamic and fashionable style of the vehicle; The exterior door handles are combined with the body waistline, and the side design of the body exterior is more concise.

The changes in the details of the front face of Kia's new K3 make the vehicle more youthful and dynamic, such as the iconic tiger roar grille that cancels the stripe shape and adds dot matrix elements, which is more textured.

With sales of 4000 in June, I was beaten by cars of the same level, and I doubt that K3's sales in a year can catch up with the sales of Lavida in a month

Because of THAAD, many people are boycotting Korean products! Not to mention the car.

The flat-bottomed steering wheel is covered with soft and delicate leather, with just the right amount of elasticity and friction, and it feels very good.

The elasticity and friction are just right, and the feel is very good.

The disadvantages are as follows:

1. The overall configuration is relatively basic.

2. Hydraulic steering wheel.

3. The shock reduction is not very comfortable.

4. The suspension is hard, and the tire noise is large.

5. The materials used in the interior are relatively general.

As a joint venture brand of Kia in China, the K3 has become the third K-series model introduced by Dongfeng Yueda Kia, and the K3 has been unveiled at the Chengdu Motor Show, which is equipped with the same power system and engine as Hyundai Langdong, and was launched around October 15, 2012. Disadvantages: Lack of power, soft chassis, average handling, high pricing.

There are shortcomings, but they are not yet on the market, but there are many highlights of the design, the engine is available for you to choose from, and the latest active eco fuel-saving mode, the engine has improved progressively, such as the crankshaft offset can be offset by up to 11 cm, and the generator has also been improved.

**The market positioning is on the high side, but the configuration is really good.

Dude, did you think about the disadvantages before the car came out?

1. Disadvantages: The inside of the car is a little big, and the things placed in the back row cannot be reached in the front row. The low-profile version does not have a sunroof, and after looking at the panoramic sunroof of the high-spec version, I really regret it. The interior of the new car smells a bit big;

2. The appearance of the KX3 is good, and the white one is more lively, anyway, for me, I have been fascinated by it. When parking, many people will watch, secretly happy in their hearts;

3. The side lines of the new car are smooth, and the roof adopts a suspended design; The tail design is relatively simple, and the LED light source taillights on both sides adopt a horizontal layout, with high-mounted brake lights embedded in the spoiler, which is highly recognizable after being lit. The lower bumper has a regular shape, and the silver guard plate has a single-sided double tail row on the left side, which is very sporty.