How many IKEA stores does IKEA have in China, and what are the IKEA stores in China?

Beijing, Shanghai, Chengdu, Shenzhen, Guangzhou are all available.

Tianjin opened in 2010.

Guangxi does not.

In addition to the 6 that Gu Zhenxi said, there is also a newly opened Dalian store, which is in Xianglu Reef, and there is no one in Guangxi for the time being.

IKEA stores nationwide are: Beijing, Shanghai, Zhengzhou, Wuhan, Guangzhou, Chengdu, Shenzhen, Nanjing, Wuxi, Dalian, Shenyang, Jinan, Ningbo, Chongqing, Hangzhou, Xi'an, Harbin, Foshan, Suzhou, Xuzhou, Nantong and Changsha.

Most of the 32 IKEA stores in China are located in economically developed areas. There are two locations in these areas, the first is located in the eastern coastal area, and the second is that if it is the central and western regions, then it is basically at the level of the provincial capital or above.

About IKEA: IKEA has its own stores in 36 countries around the world, most of which are located in Europe. IKEA's main products include sofa series, office supplies, bedroom series, kitchen series, cookware series, children's product series, etc., and the number of products has exceeded 10,000.

In recent years, with the rapid improvement of China's economy, IKEA has also set its sights on the Chinese market.

In 1997, IKEA entered China for the first time with an office in Beijing. In the second year, IKEA established the country's first IKEA** in Shanghai, resulting in a situation where thousands of people in Shanghai were empty. In the third year, IKEA opened its first IKEA** in Beijing at the northeast corner of Madian Bridge in Beijing, which was also popular.

At present, IKEA in mainland China is located in Beijing, Shanghai, Nanjing, Guangzhou, IKEA has its own experience centers in Beijing, Shanghai, Guangzhou, Chengdu, Shenzhen, Nanjing, Shenyang and Dalian, and it is said that Hefei also has experience stores.

Business strategy

Product Strategy. Market positioning.

From the very beginning, IKEA decided to stand with the "majority" of homeware consumers. This means that IKEA meets the needs of people with many different needs, tastes, dreams, aspirations and financial resources, as well as those who want to improve their home and create a better everyday life. In response to this market positioning, IKEA's products are positioned as "low**, beautiful and durable" household products.

In developed countries such as Europe and the United States, IKEA positions itself as a provider of household products for the general public. Because of its high quality and low price, new style, good service and other characteristics, it is welcomed by the majority of low- and middle-income families.

But after arriving in China, the market positioning has been adjusted to a certain extent, because: although the Chinese market is extensive, but the general consumption level is low, the original low-cost furniture manufacturers are fiercely competitive and close to saturation, and the foreign furniture on the market is rarely interested.

So IKEA set its sights on the more affluent in the big cities. IKEA's market positioning in China is "white-collar workers who want to buy high-end goods but can't afford it". This positioning is very clever and accurate, and it has achieved good results for the following reasons:

As a global brand, IKEA satisfies the psychology of Chinese white-collar workers.

Every corner of the IKEA store and its business philosophy are filled with foreign cultures.

IKEA home has the characteristics of customers assembling by themselves, giving away large promotional publications for free, and free purchase.

The above content reference: Encyclopedia-IKEA.

Sweden.

IKEA is Sweden's sedan chair, and those who care about current affairs should know that China-Sweden relations are not very harmonious, including several other countries in Northern Europe. But for IKEA in Sweden, there are still many things we need to learn.

The first thing to say is that IKEA conveys to us the three-dimensional image of Sweden IKEA color, the exterior of the building as a whole adopts the color of the national flag, and there are many signs inside, and the space also has this color. The map of the cities of the country, in some of the furniture around it is perfectly combined with the introduction of Swedish cities according to the origin, materials, design and other elements. Some of the Swedish festivals and traditional folklore are interesting and arouse curiosity.

In fact, traditional Chinese festivals and the stories behind them are also valuable for promotion. We need to strengthen our cultural self-confidence and national self-confidence.

Let's talk about the user-friendly settings of IKEAThe world's brand itself is positioned higher, and when it enters China, whether it is simple or not, it is still much higher than our domestic Chada industry in terms of humanized settings. We Chinese consumers are paying more and more attention to the consumption experience, and many of us are not afraid of being exploited and spending a little more money, but we must be decent and closed, and be respected.

Beijing Hotel IKEA, Beijing Longhu Changying Tianjie IKEA, Beijing World Trade Center Tianjie IKEA, Beijing Chaoyang North Road IKEA. 2.Shanghai:

Shanghai IKEA (North Sichuan Road), Shanghai IKEA (Pudong), Shanghai IKEA (Yangpu), Shanghai IKEA (Nanhui Dig Slow Noise). 3.Guangzhou:

Guangzhou Zhujiang New Town IKEA. 4.Shenzhen:

Shenzhen IKEA (Yitian Road). 5.Chengdu:

Chengdu IKEA (Chunxi Road). 6.Hangzhou:

Hangzhou IKEA (Wenyan Street). 7.Wuhan:

Wuhan Optics Valley IKEA. 8.Nanjing:

Nanjing IKEA (Hexi). 9.Suzhou:

Suzhou IKEA (Shuangta Street). 10.Chongqing:

Chongqing Nanping IKEA. 11.Tianjin:

Tianjin IKEA (Youyi Road). 12.Qingdao:

Qingdao IKEA (Zhongshan Road). 13.Kunming:

Kunming IKEA (Cuihu Road). 14.Dalian:

Dalian Nama IKEA (Friendship Square). 15.Changsha:

Changsha IKEA (Renmin Middle Road). 16.Nanning:

Nanning IKEA (Chaoyang Road). 17.Harbin:

Harbin IKEA (Haping Road). 18.Jinan:

Jinan IKEA (Lishan Road). 19.Shijiazhuang:

Shijiazhuang IKEA (Chang'an Street). 20.Xi'an:

Xi'an IKEA (Dacha City). 21.Changchun:

Changchun IKEA (People's Street). 22.Zhengzhou:

Zhengzhou IKEA (Agricultural Road). 23.Taiyuan:

Taiyuan IKEA (Jiefang Road). 24.Hefei:

Hefei IKEA (sentenced to open the area). 25.Nanchang:

Nanchang IKEA (Beijing West Road). 26.Xining:

Xining IKEA (Huangzhong Road). 27.Fuzhou:

Fuzhou IKEA (Gulou District). 28.Xiamen:

Xiamen IKEA (Jimei).