What are the marketing methods of Mango Channel, which detonated the domestic variety show market?

Mango Channel has a lot of variety shows, so they often cross each other in marketing, that is, promote another program in a certain program, so that the marketing effect is doubled. Secondly, there is its interactive marketing, which makes the audience feel engaged, such as the once popular fast man and super girl, and the way of SMS voting is still fresh in people's memory.

First of all, the content of a good marketing SMS must be painstakingly done.

Be sure to highlight the content and theme of your marketing campaign.

At the same time, it is recommended to refer to the professional SMS** platform to do it, and the SMS sent by personal mobile phones is easy to be intercepted by the operator.

The professional SMS platform has a good effect, and in the case of a large base, it is also very cheap, much lower than that sent by personal mobile phones.

The most important thing is not to be intercepted by operators.

For example, using the star effect for marketing, Mango TV often organizes some big events with many stars to attract popularity.

Mango Channel has really not been very strong over the years, in the past, the first brother of variety shows was Mango Channel, and they all relied on the daily upward and happy base camp to attract audiences, and now they use various stars to participate in variety shows to market themselves.

The biggest advantage of Mango TV is that it has its own industrial chain, innovation, and its own strength, Mango TV is a leading domestic variety show, and it has a very innovative spirit.

There are many classic variety shows created by Mango Channel, the first thing I have to say is "Happy Camp" and "Everyday Upward", in recent years, there have been classic variety shows such as "Where Are You Going, Dad", "Wife's Romantic Trip" and "Longing for Life".

The classic variety shows created by Mango include "Happy Camp", "Everyday Upward", "Where Are You Going, Dad", for me, what moved me the most was the variety show "The Idol is Coming", which invited many childhood goddesses.

It should be the wife's romantic trip, as well as the escape room, the sisters who ride the wind and waves, etc., the ratings are very high.

I am a singer, a sister who rides the wind and waves, the idol is coming, the life I yearn for, the sound is immersive, etc., every variety show can hit the top of the hot search on Weibo and cause discussion among netizens, I have to say that Mango TV really understands what variety shows the market likes.

I think that in the past few years, Mango TV has always been the winner, this is an undoubted thing, they have really filmed a lot of excellent variety shows, which have been recognized by everyone, and the ratings have always been rising. When reality shows first began to become popular in China, Zhejiang Satellite TV was far ahead, and their program Run Brothers gained the attention of countless people, and the ratings were particularly high.

But since their show became popular, countless people have been following their example, and all kinds of variety shows have come out, among which Mango TV is the most powerful. They are really very good, there are always a variety of programs waiting for everyone, and there are kinds of all kinds of types, which can attract everyone. It doesn't matter if you don't like this, there is another one, anyway, there is always something to find the right one.

I have to say that their vision is very unique, and they can attract everyone's attention every time.

And to be honest, in the past few years, variety shows have not been as popular as before, for example, some talent shows or some reality shows have slowly lost the market, but we will find that the ratings of Mango Channel's programs have never decreased, and there are still martial arts people who like it very much and support it very much. I think this is inseparable from their excellent selection of materials and those guests. Brother Potato.

In short, the TV station that has shown me the most variety shows in recent years is Mango Satellite TV, and I think they are really big winners in life. In fact, from the beginning when there was no such reality show, they were a big winner, whether it was "Happy Camp" or Everyday Upward, they have always attracted the attention of many people. "Happy Camp" has monopolized such domestic entertainment programs for a long, long time, and no one's ratings can catch up, although he said that it has disappeared now, but it is still a memory in everyone's mind.

Mango has always done better than other stations on the variety show channel, and the ratings are high.

Yes, Mango has really become a big winner again, and the three much-watched variety shows are about to start.

There are a lot of highlights in the show, a lot of complaints, a program suitable for human beings, and it is very good.