Analytical selection of market opportunities, what is a market opportunity

If we want to seize market opportunities, we need to analyze them, understand our strengths, and find entry points. In general, we have to analyze:

1) Analyze what the market opportunity requires to be successful, and whether we have or can create them. If we can't have all of them, it means that the market opportunity is not our chance to succeed, and if the conditions are met one by one, it means that the market opportunity is our chance to succeed.

2) Analyze the advantages of the operator itself in the market opportunity.

3) Compare the competitive advantage possessed by the operator with the competitive advantage possessed by potential competitors to determine whether there is a differential interest in this market opportunity, and the magnitude of such differential interest.

Operators should be cautious and not rash when analyzing market opportunities, and avoid making mistakes in the following two aspects:

1) Mistakenly believing that market opportunities have no future, and not treating them as opportunities, thus losing a vast market;

2) Overestimating one's own competitive advantage.

A market opportunity is a space for attractive, long-lasting and timely business activities. The ultimate expression is in products or services that create or add value to consumers or customers. Market opportunities often arise because of changes in the environment, market inconsistency or confusion, information lags, leads or gaps, and a variety of other factors in the market.

The more imperfect the market, the greater the gap, asymmetry or inconsistency in relevant knowledge and information, and the more abundant the market opportunities. <

A market opportunity is a space for attractive, long-lasting and timely business activities. The ultimate manifestation is in products or services that create or add value to consumers or customers. Market opportunities often arise because of changes in the environment, market inconsistency or confusion, information lags, leads or gaps, and a variety of other factors in the market.

The more imperfect the market, the greater the gap in relevant knowledge and information, and the greater the asymmetry or incoordination among the people, and the more abundant the market opportunities.

View Answer Analysis [Correct Answer] In general, market opportunities have the following characteristics:

1) Publicity.

Any market opportunity is open because it exists objectively, i.e. every business has the potential to discover it.

2) Temporality.

The meaning of opportunity itself refers to the opportunity and timing of action. Therefore, market opportunities have a certain temporality, and if you do not take advantage of them within a certain period of time, the opportunity benefits (i.e., the utility value of the opportunity itself) will gradually weaken until it disappears completely.

3) Equality in theory and inequality in practice.

Due to the openness of market opportunities, theoretically speaking, any enterprise can find a certain market opportunity and use it, and there is no situation where a certain enterprise monopolizes a certain market opportunity, that is, any enterprise is equal when discovering and using a certain market opportunity. However, we have already analyzed that each market opportunity has its own specific conditions for success, and each company has a different competitive advantage in taking advantage of an opportunity due to its own circumstances, so the benefits can vary greatly or less. Therefore, in practice, it is manifested in the fact that different enterprises are unequal in taking advantage of a certain market opportunity.

Answer Analysis] This question examines the characteristics of the city's Ming Wang brother field opportunity. See textbook p153-154.

1. The market is surrounded by the spike cavity. Market opportunities need to observe what the current market environment is, what is the consumer demand, product audience and user experience evaluation. Do a good job in the investigation of the market environment, and distinguish the development prospects, competitiveness, and income level from many aspects.

2. Peer competition. Whether there is an opportunity in a market and whether there is development, it is necessary to analyze the development status of the same industry, the market share occupancy, and the full competition of peers in order to know whether there is room for development and whether there is an opportunity to occupy a certain market.

3. Development potential. To judge whether the market opportunity is good, we need to see how the current situation of the market is old, what the development prospects are, whether it can develop by leaps and bounds, and what the development potential is. These are all references for distinguishing good and bad market opportunities.

4. Policy support. A good development of a market, not only needs its own strength, but also needs the support of relevant policies, only with the support of relevant policies, in order to ensure the smooth development and development prospects. There will also be unlimited market potential.

5. Market prospects. Only with good development prospects and market prospects in business can we ensure the smooth development of companies and enterprises. No matter what you do, only if you meet the needs of the market and adapt to the development of the market, will you have motivation and prospects.

6. Remuneration. To observe the quality of a market, we need to judge it according to the current profit income and the remuneration of the public in the same industry. A good market opportunity must be highly profitable, so to examine whether a market has an opportunity and whether the opportunity is good, it is judged from the salary package.

1.current and future market opportunities;

2.comprehensive market opportunities and local market opportunities;

3.addressable and superficial market opportunities;

4.Industry market opportunities and marginal market opportunities.

These are a few of the key aspects of the market opportunity. Because the national market often follows the policy, whenever a new policy is introduced, it means that new business opportunities will also appear.

What are the characteristics of the market opportunity?

1. Current market opportunities and future market opportunities;

2. Comprehensive market opportunities and local market opportunities;

3. Potential market opportunities and surface market opportunities;

4. Industry market opportunities and marginal market opportunities.

These are just a few of the main aspects of market opportunities, because national markets tend to follow policies, so every time a new policy is introduced, it also means that new business opportunities will also appear.

1) Publicity. Every enterprise has the possibility to find market opportunities, because it is objective, there is no exclusivity in the discovery of this point, any enterprise as long as it is good at finding and observing, there is the possibility of finding market opportunities.

2) Temporality. The creation and disappearance of market opportunities are often closely related to environmental changes, so if you delay or refuse to discover and use them, market opportunities will be preempted by other companies, resulting in fewer opportunities for your own business. Timeliness tells us that when enterprises find market opportunities, they must seize and use them in time to ensure that the time for revenue is maximized.