Pharmaceutical market analysis, what is the pharmaceutical consumer market

1) Factors of ageing.

With the deepening of the aging population, the gradual improvement of the security system, and the continuous application of new medical-related products and technologies, the control of unreasonable medical and health expenditure has become a common problem faced by all countries.

As far as China is concerned, the family planning policy since the 80s of the last century has had a huge impact on the number of people, the birth rate.

The sharp decline, coupled with factors such as reduced mortality and longer life expectancy, has led to a faster aging process in China than in developed countries.

Significantly faster. The deepening of the aging degree will have a profound impact on the development of the domestic economy and society, and for the pharmaceutical industry, solving the problem of increasing medical demand and controlling the rapid growth of medical expenses will become the main problem faced by the industry in the context of aging.

2) The growth rate of medical insurance revenue and expenditure.

From the perspective of the development process of the domestic pharmaceutical industry, the growth rate of the industry is closely related to the growth rate of medical insurance revenue and expenditure. Since 2004, the pharmaceutical industry has experienced the stage of rapid growth of the industry brought about by the expansion of medical insurance, the stage of industry slowdown under the interweaving of industry policies, and the stage of industry differentiation brought about by the further tightening of medical insurance cost control.

In the future, with the gradual emergence of medical insurance financial pressure, cost control will be more scientific and refined, and enterprises in the industry may face continuous pressure and differentiation.

3) Policy implications.

The pharmaceutical industry is one of the most regulated industries due to the health and safety of consumers. In recent years, various policies in the domestic pharmaceutical industry have been intensively promulgated, mainly focusing on ensuring drug quality, strengthening quality control, encouraging enterprise innovation, and increasing medical insurance cost control, etc., and continue to promote the reform of the medical and health system.

Although subject to the level of medical insurance revenue and expenditure, controlling medical expenses will cause certain pressure on the growth of the pharmaceutical industry, but in the consistency evaluation (let domestic generic drugs.

to achieve the same level of quality as foreign investment), "two-invoice system."

From the production enterprise to the circulation enterprise can only open an invoice, from the circulation enterprise to the medical institution can only open a stool sail invoice) and other industry policies, the process of industry capacity will continue, the barbaric and extensive development of enterprises will be eliminated one after another, the concentration of the pharmaceutical industry and business is expected to continue to increase, and the industry leader is expected to benefit from this development trend.

In the volume of drug procurement.

Under the background slag, the profitability of the enterprise is mainly based on imitation varieties.

and performance growth may be affected to a certain extent, but enterprises with certain R&D capabilities and cost control capabilities are still expected to enjoy policy dividends such as accelerated review and approval, accelerated volume procurement, and large volume of innovative products.

It will be the development trend of the future.

On the whole, the scale of China's pharmaceutical market continues to rise, and the revenue and profit of the pharmaceutical industry maintain steady growth. Coronavirus.

The drug market refers to the mechanism by which drug users, consumers and medical service providers such as pharmaceutical companies and hospitals interact and determine the number of drugs. With the implementation of the third-step strategic goal of China's modernization, the improvement of people's living standards and quality of life, and the renewal of the concept of pharmaceutical consumption, the growth of China's pharmaceutical market will be faster than that of the world's pharmaceutical market.

Medicine:

According to the definition of drugs in Article 2 of the Drug Administration Law of the People's Republic of China: the drugs mentioned in this law refer to those used to prevent, diagnose and diagnose human diseases, and purposefully regulate human diseases. In January 2013, the National Development and Reform Commission issued a notice of upgrading, deciding to adjust the maximum retail price limit of respiratory, antipyretic and analgesic drugs and specialty special drugs from February 1, 2013, involving a total of 20 types of drugs, more than 400 varieties, more than 700 representative dosage forms of regular Latange, the average price reduction of 15%, of which the average reduction of ** drugs reached 20%.

Corporate perspective.

The company mainly has three businesses, these three main businesses are called the pharmaceutical industry, pharmaceutical business and medical beauty industry, after years of development, the company's core highlights are two, the first is the company's pharmaceutical industry, it is the main profit of a company, the contribution has accounted for more than 80%.

The lower limit of the company is also determined by this piece; The second is the second growth curve that the company is about to usher in, that is, this medical aesthetic business, even if the current proportion is very low, everyone can look forward to it, which determines the company's upper limit.

Introduction

The company's pharmaceutical industry has been in a leading position in China, but this business is not immune to the impact of policies such as centralized procurement of medical and Huai medicines, which has formed great pressure on the company's performance, but the company can not be passive and sluggish because of this, we must think of a way, actively respond, continue to increase R&D investment, and gradually promote the innovation and development of pharmaceutical business.

At the same time, combined with independent research and development, cooperative research and development, product authorization and introduction, at the same time in the field of diabetes drugs in the field of deep cultivation of its own advantages, it has made efforts to develop in some fields such as tumors and autoimmunity, and has also reached cooperation with internationally renowned pharmaceutical companies, so it is also very rapid to enrich the innovative drug pipeline.

Summary. Dear, hello, the content of the pharmaceutical consumer market analysis is "5w1h", which refers to: who are the buyers and decision-makers, why to buy, what to buy, when to buy (when), where to buy and how to buy (how), etc.

These six contents can be said to cover all the situations that marketers need to grasp when conducting consumer market analysis, and they are also the premise and foundation for doing a good job in the marketing of pharmaceutical enterprises.

Dear, hello, the content of the pharmaceutical consumer market analysis is "5w1h", which refers to: who is the buyer and decision-maker, why to buy (why), what to buy (what), when to buy (when), where to buy (where) and how to buy (how) Zen Anzi, etc. These six contents can be said to cover all the situations that marketers need to grasp when conducting consumer market analysis, and they are also the premise and basis for the marketing of excellent pharmaceutical companies.

Unlike producers and sellers, the consumer must be the end user of the products and services rather than the producer or operator. That is to say, the purpose of his or her purchase of goods is mainly for personal or family needs and not for business or sales, which is one of the most essential characteristics of the consumer. As a consumer, the content of his consumption activities includes not only the purchase and use of products for personal and family life needs, but also the acceptance of services provided by others for personal and family life needs.

But whether it is to buy and use goods or receive services, the purpose is only to meet the needs of individuals and families, not the needs of production and management.

1.Political environment.

The political environment includes the implementation of local pharmaceutical policies, drug advertising policies, and urban management policies. The survey of these policies was mainly in preparation for advertising and the development of hospitals.

2.Economic environment.

The economic squeeze environment mainly refers to the level of economic development. The level of the local economy can be measured by the gross domestic product of the same people. Through the survey, the level of economic development of different regions of the survey area is separated, so as to give priority to opening market breakthroughs in the more affluent local areas.

The economic environment also includes local price levels. You can find wholesalers and zero supervisors to investigate the wholesale price and retail price of relevant drugs respectively, and understand the purchasing power level through adjustment**. Prepare for the development of a marketing strategy.

3.Cultural Ring Laughter Demolition.

The cultural environment includes cultural level, ethnic characteristics, customs and habits. Zen Oak understands through the literacy survey. Different marketing strategies can be used for consumer groups at different cultural levels.

For the areas inhabited by the ethnic minorities who hit the jujube, find out the ethnic characteristics, especially the festival situation. It is beneficial to grasp the characteristics and festival timing to carry out marketing planning. Carry out free clinics, charity sales and other appropriate communication activities, and respect local customs and customs in drug marketing.

The pharmaceutical market is an economic market that is related to the medical industry. According to the scale of the pharmaceutical market, it can be divided into macro pharmaceutical market and micro pharmaceutical market. According to the composition of the main body of the pharmaceutical market, it can be divided into producer market, consumer market and intermediary market.

According to the spatial structure of the pharmaceutical market, it can be divided into urban market, rural market, domestic market and international market. According to the requirements of drug classification management, it can be divided into prescription drug market and non-prescription drug market. <

The pharmaceutical market is an economic market that is related to the medical industry. According to the size of the pharmaceutical market, it can be divided into macro pharmaceutical market and micro pharmaceutical market. According to the composition of the main body of the pharmaceutical market, it can be divided into the producer market, the consumer market, and the intermediary market.

According to the spatial structure of the pharmaceutical market, it can be divided into urban market, rural market, domestic market and international market. According to the requirements of drug classification management, it can be divided into prescription drug market and non-prescription drug market.