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There are so many well-known brands in the chain of dry cleaners, such as Saiwei Laundry Life Hall, Kangjie Laundry, Dora Laundry, Donini Laundry, UCC, and the recently added brand Yixiang and other brands, I will not list them all! Who's has more stores, no one has counted this, it's not very clear.
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With nearly 2,000 franchise stores nationwide, Oriental Ruili International Laundry is a well-deserved leader in the domestic dry cleaning market, and its brand appeal is obvious to all, and every Oriental Ruili International Laundry can stand out in the local market.
In terms of brands. Oriental Ruili integrates R&D, operation and production. The brand has been precisely positioned from the very beginning!
First of all, the audience is clearly targeted: the brand is mainly aimed at the middle class and young people with spending power. Then there is the advantage of the dry cleaning range:
Dry cleaning, washing, shoe washing, luxury maintenance, leather clothing, leather bag and leather goods maintenance, clothing dyeing treatment, Seiko weaving and other 7 complex profit projects. The most important thing is that the brand is self-owned construction and operation, which fundamentally provides continuous brand power support for the majority of franchise partners.
Every time a store is opened, there will be relevant personnel in the headquarters of Oriental Ruili to do a lot of preparatory work in the early stage. From store location selection to professional training, to store operation, the headquarters checks the whole process for the store. Oriental Ruili provides an excellent service team for each dry cleaning franchisee, whether you have zero experience or cross-industry, it is guaranteed to let you open a store without worries!
Ben Oriental Ruili has been in the market for so many years and knows the consumption pattern of consumers. In response to the preferences of consumers, Oriental Ruili has built a series of operational plans to make the store stand out from the competition. Oriental Ruili can provide not only dry cleaning, but also additional services to bring convenience and comfort to consumers.
For the development of dry cleaning brands and the establishment of brand effect to obtain long-term benefits, Oriental Ruili has rich experience and the right to speak! With many advantages such as low threshold, low investment, low risk and high return, dry cleaning has become a hot investment project in the market and the preferred choice for entrepreneurs who are interested in joining the dry cleaning franchise.
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The better dry cleaners are as follows:
1.Fournet. Fournet, one of the world's top ten dry cleaning brands, belongs to Beijing Fournet laundry service, this brand began in Europe, is a relatively early domestic franchise business model of laundry brand, because it belongs to a unified management, there are unified management rules, so it will be more formal.
2.Ilsa. Ilsa, belonging to Beijing Ilsa washing and dyeing****, this brand began in Italy, this brand is mainly engaged in the cleaning of leather and wool clothes and the cleaning of ordinary clothes, and this brand is also engaged in the sales of laundry equipment.
3.Elephant King laundry. Xiangwang Laundry, affiliated to Shanghai Xiangwang Laundry****, this brand began in Taiwan, China, this brand has more business, it not only washes clothes, but also engages in the production of washing chemical products, washing and ironing and other businesses.
4.Blanche. Blanche, belonging to Sichuan Blanche Laundry, this brand was the first to put forward the concept of "low-carbon laundry", focusing on environmentally friendly laundry, in the research and development of laundry equipment, they pay more attention to the principle of electricity saving and water saving.
5.Dry clean of the main chapter. Zhengzhang dry cleaning, belonging to Shenzhen Zhengzhang dry cleaning****, this brand in South China is very famous, its branches are mainly opened in South China, this laundry accepts dry and washed, but also does the maintenance of clothes.
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As we all know, the dry cleaning industry is an industry with high profits and small investment. However, the competition in the dry cleaning market has been intensifying recently, and for investors who want to enter the dry cleaning market, only by choosing a franchise brand with competitive advantages can they lay a good foundation for the development of dry cleaners in the future. So, how to choose a brand for joining a dry cleaner?
1. Look at qualifications.
The qualification of the dry cleaner franchise brand is the key to distinguish the gold content of the brand, and the company must strictly follow the strict requirements of the market and the industry, and have high standards for the forging of its own brand. The trademark that has passed the authoritative certification and recognition of the Industrial and Commercial Bureau is to ensure the safety of the investor to join the brand with the best official qualification.
2. Look at the service.
How does a dry cleaner franchise brand serve and whether there is high-quality service, which directly reflects whether the dry cleaner franchise brand has a sense of responsibility. What franchisees want most in the process of operation is technology, business services, whether the technology can be trained and continuously improved, and whether the operation can be guided by the headquarters, which are all issues to be considered when choosing a brand.
3. Look at experience.
Because the current dry cleaner franchise brand is too chaotic and too mixed, investors must see whether the franchise headquarters has real dry cleaner business experience, investors need to see how many franchise stores there are in the franchise brand, and the more franchise stores, the more powerful the brand. Generally, excellent dry cleaner franchise brands will have directly operated stores, and investors can go to investigate.
A good franchise brand will not only save the dry cleaner a lot of unnecessary trouble in the process of operation, but also reduce the business risk, which is very important for the operation of the dry cleaning franchise. Therefore, we must master the above knowledge well.
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Abstract: Since the introduction of the dry cleaner chain franchise business model in China has undoubtedly promoted the rapid development of the entire dry cleaning industry, the opening of many dry cleaner stores is the best proof. This has also created the birth of many dry cleaning brands, in the face of many dry cleaning brands, which brand is good for investors to join dry cleaners?
Which dry cleaning brands are better? Today.
Since the introduction of the dry cleaner franchise business model in China has undoubtedly promoted the rapid development of the entire dry cleaning industry, many dry cleaner stores have sprung up like mushrooms after a rain is the best proof. This has also created the birth of many dry cleaning brands, in the face of many dry cleaning brands, which brand is good for investors to join dry cleaners? Which dry cleaning brands are better?
Today, I will share with you how to identify some good dry cleaning brands!
It is no exaggeration to say that the quality of the franchised dry cleaner brand can directly affect the success or failure of the dry cleaner operation, of course, this only refers to a good dry cleaner brand, so what conditions should a good brand have.
First of all, a good brand has a strong strength base, a sound structure, and a perfect production organization and service organization. For example, the ability of production equipment and the ability of market franchise planning.
The brand should also have a certain history, why do you say that, because the brand strength is long, naturally the brand effect is better, and the development of all aspects will be relatively mature, for the first time investors, it is a first venture, nothing, if you choose a new brand to develop together, run in together, it will be relatively hard, so the suggestion is to choose an old brand with a good reputation.
Of course, the main part of dry cleaning is dry cleaning technology and dry cleaning equipment. It can be said that this is a key factor in whether a dry cleaner can operate for a long time, dry cleaning technology determines what business you take, so to speak, if you don't know about dry cleaning technology, you will never dare to wash leather clothes such as high-profit ** value dry cleaning clothes. Because if it is not washed well, it means that a large amount of money will be compensated, and the gains outweigh the losses.
Dry cleaning technology is highly acceptable. Similarly, if the dry cleaning equipment is not up to standard, it is also easy to damage the clothes, causing frequent disputes. Therefore, the quality of dry cleaning equipment and dry cleaning technology is the best identification of the quality of a brand.
Finally, the service support and reputation of the brand, we must clearly know what the brand's support is related to in all aspects, what are the efforts to help franchisees, whether it is helpful for the development of their own dry cleaners, and how is the reputation of the brand in the market, and understand it in all aspects.
Based on the above analysis, we can know that a good dry cleaning brand should have a perfect organization, exquisite dry cleaning technology, and excellent dry cleaning equipment.
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Today I showed up to say the law, and the landlord gave points! If you want to do a good job in dry cleaners, in the selection of stores, understand the related technologies of dry cleaners, the store is required to be close to dense residential areas, supermarkets, farmers' markets, preferred, dry cleaning related technologies, such as the dyeing I learned, the renovation of new and old clothes of various fabrics, shoe washing, leather coloring, etc., I chose Nanjing Aojie franchise store. These related technologies are free to learn, study for about ten days, the first choice of inspection, suitable for signing a contract, pay 20% of the total price of the machine, study, go home to the equipment home, complete the installation, pay off the balance, more reassuring.
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