What is the role of product animation in UI design?

1.Product animation is the use of computer technology and multi-class software to make product models, which can show the appearance, characteristics, structure, function and movement of the product in more detail. It allows people to understand the product in a dynamic way in an all-round and intuitive way, which is mainly used for publicity and promotion, product display, etc., and in the exhibition hall of many equipment production companies, they will have their own representative product animation.

2.Compared with traditional shooting, the animation features are more significant, and its special effects can be freely equipped as needed. It's easier to modify than traditional shooting**, and the lens can be set up flexibly to show off the product from multiple angles.

Because the display of products can be vividly and intuitively demonstrated to products with the help of product animations, it has become the most powerful tool for product promotion and market development.

3.The production of product animation promotional videos can be used in many industries, such as: automobiles, production processes, new product releases, production processes and other product display fields.

First, it can tell the user what results this operation can get, and the user can expect it.

Second: increase the interest of the product, after the product user increases to a certain number, in order to increase the stickiness of the product user, it will increase a lot of interest, and the animation effect is one of the more important points

In terms of talent demand, the ratio of downstream employees to front-end talent demand in the animation industry chain affects the employment opportunities of animation graduates. The gap in talent demand in the animation job market is nearly 400,000. Including a large number of downstream related employees in the animation industry chain, about 100,000 people are directly engaged in the front-end talent demand of the animation industry chain, of which the shortage of talents can be divided into the following six categories:

Original story talents, animation software development talents, 3D animation production talents, animation product design talents, game development talents, animation game marketing talents. China's animation education basically stays at the forefront of the industrial chain. Most of the graduates trained by the animation major are talents engaged in animation production.

In this way, the real employment caliber of animation graduates is only about 100,000. Therefore, the singleness of the structure of animation talents has become an important factor affecting the employment of animation graduates. In terms of job categories, the indicators of animation professional education lag behind the speed of technological updates, resulting in a gap in the demand for talents in the animation professional job market.

The employment positions of animation majors are divided into color, middle painting, original painting, storyboarding, modeling, screenwriter, director, etc. With the development of film and television technology and the rise of 3D technology, including 3D modeling, film and television special effects and other positions. These positions are indicators of animation professional education, and the talents cultivated by animation majors must be close to these positions so that animation graduates can get better employment opportunities.

If the development of these talents cannot keep up with the pace of technological progress, this gap in demand for talent will be created. At present, China's animation industry is developing well, and the animation industry is a sunrise industry. Graduates of the Animation Design program can pursue careers in the advertising industry, television, film, film packaging, games, animation companies, and more.

Animation design students can work as animators, graphic designers, artists, ** artists, UI designers, post-production, 3D animators, iOS development technicians, etc.

What is a concept animation? Conceptual kinetic effect is a branch of the field of conceptual design. In general, concept animation is still about animation and animation, but it's something that is created based on a specific idea or idea before the real product goes live.

When designing user interfaces, animations can exist in interactions, transitions, and specific control operations, and exist as a tool for state transitions, interactive feedback, and visual guidance. Animation designers use a variety of tools to design animations, including Adobe After Effects, Principle, and Blue Lagoon.

The main advantages of conceptual animationsIn fact, starting with the most basic ideas and concepts, innovating and creating is a process that is followed by almost every industry. Including the automotive industry and architectural design, most of them start from the basic concept design, and then realize and develop. Conceptual design often starts out as a fantasy that has nothing to do with reality, but there are many examples of it coming to life and making it happen.

Either way, for better or for worse, they are moving our lives forward step by step.

In the world of UI design, the benefits and implications of conceptual animations are the same. Not long ago, many people thought that the animations we designed were unreal and too fancy, but when they were implemented, they were often not the same as expected. In the era of graphic design, static design pursues lasting value, and simplicity and freshness allow this value to be maintained.

However, in today's extremely limited user attention resources, diverse needs and intense competition make animation designers need to do their best to capture every bit of users' attention, at least, more and more brain-opening animations are proving their irreplaceable value in this matter.

1. Materials. Show the user what makes up the elements of the interface: light or bulky? Is it stiff or flexible? Are airplanes still multidimensional? You need to give users a basic understanding of how interface elements interact with each other.

2. Movement track.

You need to clarify the natural properties of movement. The general principle suggests that the trajectories of inanimate mechanical objects are usually straight lines, whereas living organisms have more complex and non-linear trajectories. You want to determine what kind of impression your UI will provide to the user and give it this attribute.

3. Time. Time is one of the most controversial and important considerations when designing dynamic effects. In the real world, objects don't follow the rules of linear motion because they need time to speed up or decelerate, and the use of curvilinear motion rules makes the motion of the elements more natural.

4. Focus on the action.

Focus on a specific area of the screen. For example, a flashing icon will catch the user's attention, and the user will know that there are reminders and clicks. This movement is often used in interfaces with too many details and elements to distinguish special elements.

5. Follow and overlap.

Following is the termination of an action. Objects do not stop or start moving quickly, and each movement can be disassembled into small movements, moving each part at its own speed. For example, when you pitch, your hands are still moving after the pitch.

Overlap means the second action that starts before the end of the first action, which grabs the user's attention since there is no rest period between the two actions.

6. Secondary impact.

The principle of secondary dynamics is similar to the principle of follow and overlap. In short, the primary impact may be accompanied by a secondary one. A slight effect makes the picture more vivid, but it can cause unnecessary distractions if you're not careful.

7. Easy and easy.

Ease in and out is a fundamental principle of design, especially in mobile development UI effects, which is just as important as normal animation. Although easy to understand, this principle is often overlooked. The principle of easy entry and exit is because objects in the real world cannot be started immediately or stop moving immediately.

Any object takes a certain amount of time to speed up or decelerate. When you design an effect using the Easing Ease Out principle, a very realistic motion pattern is exported.

8. Expectations. The anticipation principle applies to suggestive visual elements. Before the animation is displayed, we give the user time to let them **what happens.

One way to achieve this is to use the simple principles we mentioned above. Moving an object in the direction of a specific scramble can also give expected visual cues: for example, if a stack of cards appears on the screen, you can tilt the top card of the stack, and the user can speculate that the cards can move.

9. Rhythm. Rhythm in motion and ** have the same function as rhythm in dance, it builds dynamics. Use rhythm to make your movements more natural. Slow talk.

10. Exaggeration.

Exaggerated expressions are often used, but it is not easy to interpret because it is based on exaggerated intended actions or effects. It can help attract extra attention to special elements.

There are a lot of doorways here.

Animation effects can represent shared element relationships, drawing the user's attention to what they should be paying attention to.

To give a few examples, an excellent animation someFeatures:

1.Shows the continuity of transitions by moving content between states.

2.Establish a connection between two states by sharing content through animations.

3.You can make the content all connected and keep the animation fast and smooth.

4.Shows elements that affect the surrounding environment when they change.

5.Menus emerge from the action of creating them, evolving from touch points.

6.Allow the user to focus on that important action without distraction.

You can go here to take a look at the web link in combination with the gif.

If your product's UI animations are above and not limited to the above, then the product is undoubtedly a natural affinity for the user.

At the same time, excellent animations can reduce the user's learning time. For example, a lot of text-guided content may be completed through simple animations, thereby reducing user churn.

Of course, good UI effects are not so easy to do, and the animation effects on the market are very rich, and there are more and more ways to learn. Usually, we should watch more, practice more, think more, learn more, experience other people's products more, take their essence and discard their dross.