What is the difference between bidding and SEO? What are the advantages of SEO?

SEO is mainly through the optimization of the structure, tags, typography, content and other aspects of the search engine, so that the search engine is easier to search for the best content, and let the search engine get a higher score, so as to obtain a better natural ranking, so as to improve the possibility of network marketing, SEO is a long-term insistence, a reasonable and healthy ranking in the search engine, is the effect pursued by SEO, SEO optimization is long-term, and the effect is not reflected all at once.

Bidding mechanism, is a paid marketing behavior, in the search engine is to pay for the cost of ranking, is an important means of enterprise network marketing is also the most direct means, today to open the bidding, you can see the effect immediately, of course, the cost is also a more prominent problem.

In general, if you're looking for results in the near term and it's short-term marketing, it's recommended to use bidding; If you want to develop in the long run, SEO is a more reasonable choice.

In fact, all major companies have professional SEO operation teams to support the operation of **.

Like Zol Sina Alibaba HC360, whether it is news, consulting, and B2C industry**, SEO fully reflects the due optimization value.

What is the difference between bidding and SEO?

The keyword positioning technology of search promotion can accurately display the best value of enterprise promotion results to search netizens with commercial intentions, and at the same time meet the search needs of netizens and the promotion needs of enterprises. Advantages of search promotion: 1. Wide coverage; 2. Pay according to the effect; 3. Precise target; 4. The promotion is flexible and controllable.

Bidding is the position where search keywords can be ranked on the first page, SEO optimization is ranked first or after the first page, Baidu bidding ranking position is good, SEO you can look at **:

Learn about it.

The advantage of SEO is the optimization within the **, while bidding relies on spending money to attract clicks. One is a long-term benefit, and the other is a short-term investment. In fact, it is ideal to conduct SEO + bidding at the same time.

Bidding costs money. Spend money to buy a seat; High cost.

SEO relies on technology, and uses technology to earn a seat.

Bidding is billed through clicks, and a certain fee is charged for each click, while SEO optimization is to improve the ranking of ** keywords in search engines through technical means, and the cost is determined by keyword popularity, ranking position, and length of ranking time. The ultimate goal of both is to increase the number of clicks on related **.

Advantages of bidding:

4. The cost of bidding can be freely controlled, and it can be adjusted at any time to ensure the control of the cost.

Pros of SEO:

Disadvantages of bidding:

Cons of SEO:

SEO and bidding have nothing to do with each other.

Bidding is similar to the bidding sail hall, as long as you pay the money, your ** can be ranked on the home page immediately, but as long as there is no money, the ranking is gone, quite a lot of money, similar to, Sogou bidding, etc.

Depending on the pros and cons of SEO and bidding, you can do both and work with each other, so that the effect will be better! There are two main reasons for this:

1. Although the ranking speed of the bidding is very fast, if you don't pay the money, there will be no ranking.

2. The ranking of SEO is the opposite of the bidding of the hidden object, although his ranking is very slow, but once it goes up, there will basically be no big change.

There are many people who are more wary of bidding and are not easy to convert.

If you want to do bidding and SEO, you can consider the integrated marketing of our Houchang network, which is the first group of teams in China to pay attention to network marketing. Over the years, we have devoted ourselves to the research of online marketing strategies for small and medium-sized enterprises, and have provided online marketing services for thousands of enterprises. Houchang Network, responsible for your marketing effect!