What to learn in graphic design, and what to learn in graphic design

First of all, the foundation of art, it is necessary to comprehensively learn CG applied art tools, combined with structural sketching, still life sketching, character sketching, scene sketching, design basics, color composition and other courses, starting from CG application, for CG field work necessary for composition, color, light and shade relationship, light and shadow classification, human modeling, atmosphere contrast, perspective relationship and other comprehensive artistic creation ability training;

The second is the learning and application of 2D and 3D software, including Photoshop, Illustrator, InDesign, Acrobat, and CorelDraw. and 3D software such as 3D and VR rendering; If you want to enter high-end companies and large enterprises, three-dimensional is a must, and only learning flat software is very limited;

Finally, there is the most critical link: the improvement of the comprehensive design ability of advertising production.

It is necessary to be familiar with several categories of classic advertising production, such as posters, DM, advertising design, packaging design, logo design, cover design and image design, as well as more systematic advertising techniques are also very important.

Through the above three stages of comprehensive improvement, we can truly be competent for the graphic design and production of advertising and color printing companies.

Graphic design refers to the design and production methods of advertising works based on print output, some fields are also called prepress design, including courses mainly plane composition, color composition, three-dimensional composition, font design, poster design, pattern basics, graphic creativity, illustration art, black and white painting, packaging design, paper structure design, design introduction, VI design, etc. This is a professional course, in terms of software application, you need to master Photoshop, Illustrator, Coreldraw, Freehand and other software, Guanghui software is not up to the level of designers, you can take the commercial designer certificate or Adobe ACCD certificate.

Graphic Design Case: Global Design Network.

It's better to learn design than to learn [**editing]. The reason is very simple, easy to learn (unlike other industries with high learning costs and difficulty), suitable for short-term 3-4 months of short-term study, and the industry gap is very large, whether it is looking for a job or taking private orders at home, the monthly income is easily over 10,000, and 20,000 or 30,000 is also commonplace. [Click to enter] free "short** clip post" learning**:

Because of the rise of [short**] now, any enterprise, any studio or individual needs to make a large number of clips to package the brand, post Douyin, send Moments, send ** and other self-** channels to display. Because new content is updated and released every day, there is simply not enough editors to recruit, and the imbalance between supply and demand has caused editors to pay high salaries.

And the editing technology does not require superb computer technology, nor does it require artistic attainments, it is basically a fixed routine, what style of film you want, what rhythm you want, you can easily master it after three or four months of training. If you have a little computer foundation, you will use the mouse to drag and drop, you will click on the icon, and you will save unless you don't want to learn, and you can't learn it. But if you want to learn well, you must find a professional and responsible training institution, and recommend the boss in this field - [Wang's Education].

In the processing of "short**editing, short**operation, and special effects", [Wang's Education] is the boss in China, and each city is a headquarters directly operated campus. Different from many other large institutions of the same type: each campus of Wang's Education is physically face-to-face, the teacher is hand-in-hand, and there is a special class teacher from morning to night, and the liver-bursting learning mode will improve quickly, especially suitable for students with zero foundation.

CD PS AI In fact, if you learn PS well, you will already go all over the world, and the premise is that you will learn well.

Basic Course of Fine Arts: He Hong

1) Design Sketching: Basic Knowledge, Geometric Perspective, Sketch Drawing Procedures and Demonstrations, Structural Sketches Zen Album, Three Shades, Plaster Sketching, Still Life Sketching, Composite Sketching, Design Sketching. (2) Design color:

Knowledge of color theory, tone analysis, gouache still life sketching, gouache combination line sketching.

Professional Design Theory Course :

1) Introduction to Commercial Art Design (2) Design Sketch (3) Color Design (4) Composition Basics (5) Basic Patterns (6) Design Aesthetics (8) Print Advertising Design (9) Packaging Design (10) Output Course (11) Corporate Image Design.

※photoshop ：

Image processing software, used to design and optimize all kinds of graphic images, such as: sharpening, softening, stylizing, deforming, lighting, adjusting colors, replacing colors and other effects of images and other effects processing and realization. The world is impressed by its power and unrivalled creativity.

No matter what your profession is: graphic design art, photography, multi**, web design, interior design, you can create eye-catching images with Photoshop.

※illustrator ：

It is an industry-standard drawing software, a convenient and flexible vector drawing tool for designing logos, font handling, illustrations, packaging, presentations, engineering drawings, and infographics. It helps you create professional graphic work for print and the web, making your work stand out from the rest.

※coreldraw ：

It is not only a professional graphics software, but also a professional typesetting software, with its outstanding word processing, writing tools and innovative typesetting methods, which solves the common problems of general typesetting software, making you more relaxed and handy to arrange a large number of texts. More and more design and drafting professionals are turning to CorelDraw. Graphics that were previously only possible on professional Apple computers can now be easily made on the most inexpensive ordinary PC.

Graphic design is based on "vision" as a way of communication and expression, through a variety of ways to create and combine symbols, ** and words, so as to focus on the visual expression used to convey ideas or messages, which can refer to both the process of design and the final finished work. Mainly learn the following:

1. Processing: Graphic design is definitely inseparable from dealing with the first, and it is very frequent, so learning graphic design is to learn to deal with the first, including decoration, beautification, etc., and you need to use a variety of processing software. then macro.

2. Color matching: Everyone knows that color is a very basic visual element, and any design work related to vision is inseparable from color matching. Graphic design is a visual communication design, so designers must learn the knowledge of color matching.

3. Composition skills: To put it simply, graphic design is constantly trying a variety of different compositions, so if you want to do a good job in graphic design, you must master some composition skills and know how to skillfully combine various graphics.

Graphic design is a comprehensive art and design discipline, which mainly includes the following aspects:

1.Basic knowledge of design: including color, composition, typography, fonts and other basic knowledge, which is the foundation of graphic design.

2.Aesthetics and Art Theory: Studying aesthetics and art theory, being able to understand and master various artistic styles and design styles is of great help to design.

3.Graphic design software: Learning to use Photoshop, Illustrator, InDesign and other software is the basic skill of graphic design, which can achieve various design effects and skills.

4.Brand and Visual Identity Design: Learn brand design and visual identity design to be able to establish a unique visual identity for a business, brand or individual.

5.Advertising Design: Learn advertising design, and be able to design high-quality advertising works for customers, including posters, advertising brochures, TV commercials, etc.

6.Web design: Learn web design, and be able to design a network chisui companion interface that meets the user experience, including web layout, color matching, interaction design, etc.

In short, graphic design is a comprehensive discipline that requires a lot of basic knowledge and skills, and requires designers to have strong creative thinking and aesthetic ability.

Starting from the understanding of points, lines, and planes, we need to have objective visual experience, establish a rational thinking foundation, master the physiological laws of vision, and understand the concept of design elements.

1. The basic content to be learned in graphic design.

1) [Must learn] The three major components of design foundation (including color composition, plane composition, and three-dimensional composition of rolling beams), sketching basics (mastering the principle of perspective, the relationship between light and shadow), and then specialize in color matching and color psychology.

2) [Master] Copywriting design (requires a certain level of cultural literacy) Master the basic skills of copywriting, all walks of life can use it comprehensively, and write a simple advertising slogan or something, all of which are required.

3) [Must Learn] Layout Layout, Principles "Albums, Advertisements, and Muzi Web Design are used a lot) Master the principles of layout formation, grid design theory, and the basic element types of pages.

4) [Software] Four major graphic design software, Photoshop (PS bitmap), ilustrator (AI vector), InDesign (ID bitmap typesetting), CorelDraw (CDR vector), choose at least one vector and bitmap software to learn.

2. How to improve your graphic design skills.

1. Proficient in software. Graphic design must master three major software: PS, CDR, and AI.

Mastering the most basic tools is the most important tool in design. All high-end designs start with the most basic tools, master various tools and learn to use various shortcut keys, which can increase the efficiency of Naiyun and increase the efficiency of work n times. Never get tired of learning tools, which are the basis for accumulation.

2. Learn theoretical knowledge. It includes the need to learn the basics of three-component design, i.e., color, plane, and three-dimensional. At the same time, it is necessary to have expertise in the principle of perspective, the relationship between light and shadow, color matching, color psychology, etc.

Graphic design mainly learns logo design, poster design, VI design, packaging design, pop advertising design, sample design, book design, album design, business card design and other aspects.

Graphic design will learn logo design, poster design, VI design, packaging design, pop advertising design, sample design, book design, album design, business card design and other aspects, the knowledge system can be summarized into three parts: art knowledge, software tools and professional knowledge.

Part I: Knowledge of Fine Arts. Graphic design requires learning hand-drawing and sketching, mastering the principles of perspective, the relationship between light and shadow, the three major compositions, color matching, picture composition, etc., as well as cultivating good aesthetic ability.

Part II: Software Tools. First of all, you need to learn PS, which is a software that you must be proficient in graphic design, and secondly, you need to learn vector graphics processing software Illustrator and Coreldraw, typesetting software InDesign, etc.

Part III: Expertise. Graphic design needs to learn layout layout, grid design theory, basic elements of design, font design, graphic image design, brand design awareness, etc., and each type also needs to learn other knowledge required by itself, for example, printing graphic design also needs to understand printing technology and printing process; Packaging graphic design also needs to learn product packaging knowledge and specifications.

Graphic design with the interpretation of the return of the pin:

Design is a kind of artistic creative activity based on the commercial environment that is purposefully carried out by the individual designer or the design group, which is different from art, and design is a kind of work or occupation, and it is a kind of modeling activity with aesthetic sense, use and commemorative functions. Design is based on business and the public, and is for them, so as to generate commercial value and artistic value, which is different from the individual or part of the group appreciation of art.

Graphic design is the art of communicating, stylizing, and solving problems through words and images. Due to the overlap of knowledge and skills, graphic design is often mistaken for visual communication or communication design. Bucket graphic design uses a number of different methods to create and combine words, symbols, and images to generate visual ideas and messages.

Graphic designers may use typeface and layout techniques to achieve the desired effect of product design.

As a novice, I have just entered the graphic design industry and want to know some things about design, such as software knowledge and theoretical knowledge that are often mentioned, such as early bridge leather packaging design, font design, logo, etc.

For a graphic designer, there are really a lot to learn, and the road to the palace of design needs to be firmly walked, not overnight.

First of all, sketching is a must, art skills are needed, we need to be good at discovering beauty, we need to have eyes to appreciate beauty, and to be honest, we can see the advantages and disadvantages of the work.

In addition, master the four major software of flat land difference design: Photoshop, AI, CDR, and ID, and be able to master the operation and use of it.

Third, it is necessary to have strong theoretical support. That is what we often call internal strength

1.Master the three major components: plane composition, three-dimensional composition, and color composition, which is the basis of design, and learning at this stage is very important;

2.Understand graphic creativity, combine with the product itself, use imagination, and carry out meaningful graphic creativity, focusing on "creativity" to achieve a certain expression intention;

3.Font design is also a major point, whether it is daily font typography or logo design. This requires a certain understanding of the strokes of the font and the composition of the plane.

4.Logo design, which is what we often call logo design, this part of the learning needs to be based on graphic creativity and font design.

5.The next step is the layout design, which is very important, and requires macro thinking to control the coordination of the whole picture;

6.After mastering the above, you need to carry out poster design, which is based on graphic creativity, font design and layout design, which is the time to show your design ability, and you need to express the design intent well and show the market value.

7.Packaging design, which is a subject that can greatly increase the value of the product itself, moon cake packaging is a good example.

Fourth, not all designers who learn to design, just like the pyramid principle is always a minority at the top, during which you have to make great efforts, the road is long, and you can persist is victory. (Persistence).

Fifth, read more books, think more, understand more about traditional Chinese culture, have a keen sense of observation, and understand the market It is the source of your design

Sixth, it depends on your understanding, to put it bluntly, whether you are that piece of material (talent).