What are the main aspects of graphic design, and what are the contents of graphic design?

1. Logo design (logo design, trademark design).

Logo design is not only the design of practical things, but also the design of graphic art. It has similarities with other means of graphic art expression, but also has its own artistic rules. Because of the demands on its conciseness, generalization, and perfection, it is much more difficult than any other graphic design to be perfect to the point that there is hardly a better alternative.

2. Packaging design.

Packaging design is one of the most important elements in product marketing strategy, packaging is a comprehensive reflection of brand concept, product characteristics, and consumer psychology, which directly affects consumers' desire to buy. As a means to realize the value of commodities and the value of use, packaging plays an extremely important role in the fields of production, circulation, sales and consumption.

3, VI design.

VI design, the full name of "visual identity system design", is divided into corporate image design and brand image design. VI design is the basic work that must be done for the enterprise to build a brand. It makes the image of the enterprise highly unified, makes full use of the visual communication resources of the enterprise, and achieves the most ideal brand communication effect.

4. Advertising design.

Advertising design refers to this intermediate process from idea to production. Advertising design is a combination of five elements of advertising: theme, creativity, language, image, and foil. The ultimate purpose of advertising design is to attract attention through advertising.

5. Poster design.

Posters are an art of messaging and a popular propaganda tool. Posters are also known as posters. It is pasted on the street wall, with its eye-catching picture to attract the attention of passers-by, the poster design must have considerable appeal and artistic appeal, to mobilize the image, color, composition, sense of form and other factors to form a strong visual effect; Its picture should have a strong visual center, should strive to be novel and simple, and must also have a unique artistic style and design characteristics.

6. Album design.

The album is a display platform, can be an enterprise, can also be an individual, can become the owner of the album, the album design can be used with smooth lines, harmonious ** or beautiful text, combined into a creative, but also readable, appreciative of the beautiful album. All-round three-dimensional display of the style and concept of the enterprise or individual, and promote the product and brand image.

The content of graphic design mainly includes floor plan, three views, and perspective view. And the pattern design of these views can contain almost anything imaginable, including buildings, products, machinery, creatures, and so on.

Graphic design includes logo design, advertising design, poster design, sample design, brochure design, packaging design, greeting card design, magazine layout design and various print designs.

Graphic design is a visual way of communication and expression, through a variety of ways to create and combine symbols, ** and words, to make a visual representation used to convey ideas or messages, refers to the process of design and the final finished work. The content of the graphic design exam is an overview of graphic design, color basics, composition basics, graphic design and business marketing, common graphic design software, and prepress knowledge.

Logo Design (Logo Design, Logo Design) Packaging Design VI Design Advertising Design Poster Design.

Album design.

What is Graphic Design? It is the process of using some special operations to process some digitized images, which is a comprehensive content that integrates computer technology, digital technology and artistic creativity. Generally speaking, graphic design is the use of art expression, through professional computer software (such as Photoshop) to complete the artistic creativity of specific content, such as designing logos, designing business cards, designing posters and so on.

However, if these cannot be applied without printing technology, such as business cards, posters, etc., which are encountered in daily life, they are all designed and processed by printing technology. Therefore, graphic design and printing technology are closely related, in the process of graphic design, not only professional skills are required, but also some printing knowledge is required, some people call it "prepress technology".

What does graphic design involve? The scope of graphic design is very broad. In terms of scope, everything used for printing is related to graphic design, and in terms of function, graphic design belongs to visual communication.

Vision is what we see, and communication is expressed through a certain form, which is the functional definition of an image of graphic design. There are many categories of graphic design, such as: business card design, logo design, font design, VI visual image design, CIS design, advertising design, poster design, leaflet design, brochure design, sample design, album design, building book design, annual report design, packaging design, book binding design, greeting card design, invitation design, typography design, and print design.

These classifications seem to be complicated, but in fact they are not complicated, and each classification is not independent, but interconnected or subordinate. For beginners, you don't need to do them all, as long as you can work hard to learn a few of them according to your interests or the needs of your work, and over time, you will be able to slowly get in touch with more things, and you will be able to integrate various design categories. And as long as you pay attention to it, in fact, graphic design things can be seen everywhere in life, such as the packaging of various items, the design of books and magazines, roadside billboards, leaflets in shopping malls, posters, and so on.

Designs don't happen in a vacuum. The book begins with a review of all the points that make up design, including economics, ethics, technology, and other theories and developments in the field of art. It examines the evolution of design over the centuries – from its origins in medieval Germany to its present day, including company logos, magazines, TV subtitles and the world today

Graphic design involves a wide range of design, mainly advertising design, logo design, business card design, poster design, album design, VI design, packaging design, etc. Learn graphic design, recommend Yisun Liquid Fox Network, ** flexible learning, not limited by geographical time, many well-known lecturers at home and abroad, rich practical experience, worthy of trust. [Enter the official website and immediately receive 600 newcomers' exclusive gift package 0 yuan to experience VIP privileges].

Graphic design does the following:

1. Advertising design. Advertising design includes poster advertising, flyer advertising, window advertising, etc., which is expressed with advertising elements such as images, text, colors, and layouts according to the needs of the brand. All that can be seen, such as street sign advertising, neon sign advertising, public transportation advertising, light box advertising, etc., belong to advertising design.

2. Logo design. Logo design includes logo design, logo design, logo design, trademark design, etc., which is a kind of artistic design about graphics, using special symbols to express the contrast, balance, symmetry, rhythm, rhythm and other relationships of graphics. Through graphics or text symbols, people can clearly reflect the characteristics of the things depicted.

3. Poster design. Poster design includes investment posters, graphic posters, exhibition posters, in-store posters, etc. The art of conveying information to customers in the form of posters and posters.

Poster design can attract the attention of customers, good poster design can play a good role in publicity, and can also be used as decoration, poster design is mainly done through the computer.

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The definition of graphic design (graphicdesign) generally refers to artistic and professional, with "visual" as a means of communication and expression.

Through the creation and integration of symbols, ** and words through a variety of disciplines, we create visual representations that convey ideas or messages.

Graphic designers may use professional skills in typography, visual arts, pagelayout, etc., to achieve the purpose of their creative project.

Graphic design can generally refer to the process of making (designing) and the final finished product.

Graphic design is to combine different basic and honorable graphics into patterns on a plane according to certain rules.

The boundary between the map and the ground is mainly divided by contour lines within the two-dimensional space range, and the image is depicted.

The three-dimensional sense of space expressed in graphic design is not a real three-dimensional space, but only an illusionary space formed by the visual guidance of graphics on people.

1. Web design

Web design" includes two major parts of static page design and back-end technology connection, and the biggest difference between it and traditional graphic design projects is that the final form of display to the public does not rely on printing technology to achieve, but through the computer screen and the form of multi-** display. For current graphic designers, the static page design of a web page is a necessary basic quality, and the back-end technology is often completed by the cooperation of relevant technical personnel.

2. Packaging design.

The so-called "packaging" refers to the general name of containers, materials and auxiliary materials used in accordance with certain technical methods to protect commodities, facilitate storage and transportation, promote sales and facilitate use in the circulation process, and also refers to the operation activities that apply certain technical methods in the process of using containers, materials and auxiliary materials in order to achieve the above purposes. "Packaging design" is to carry out the modeling, structural design and information transmission and decoration design of containers, materials and accessories from the perspective of protecting goods, facilitating storage and transportation, promoting sales and convenient use, so as to achieve the purpose of beautifying life and creating value.

3. DM advertising design

DM stands for "Directmail". Refers to the advertising method sent to specific consumers by mail, which is the third largest screen only on television and newspapers**. "DM" is arguably the most prevalent form of advertising at present.

4. Poster design

"Poster" is also known as "poster", and the English name is "poster", which means a notice displayed in a public place. The unique artistic effect and aesthetic conditions of posters are incomparable to any other media, and the most representative masters in the history of design have mostly gone down in history for their extraordinary achievements in poster design.