Who can I find for Xiaohongshu KOL cooperation promotion?

You can consult the grass planting method of Xia Rong Company, the way of dimensionality reduction is still good, most of the platforms are dead, including which ones under Xiaohongshu are occupied, or need to be manually deleted, data analysis.

There are many resources in the Undersea Cat Medium Library, and I hope it can be helpful to you.

Still looking for the right amateur or KOL one by one? It's stupid, it takes a lot of energy to do it, and it's useless. Because most bloggers are busy, dealing with all kinds of uncertain cooperation every day, the communication cost is too great.

Generally, it is entrusted to one party, which is directly docked, saving time and effort, and more efficient.

Now let's talk about how we generally suggest Xiaohongshu KOLs to put them on

1.To improve your ROI (return on investment), ask yourself these three questions:

Xiaohongshu is not the right platform for your products and services.

Whether the Xiaohongshu platform is in line with the tonality of your product, and whether your target group is active here.

How to choose the right KOL?

Xiaohongshu advocates thousands of people, different talents have different fan support behind them, whether it is age, occupation, hobbies and consumption power are not the same, if you can find the product attributes and fan attributes The higher the match, the better this word-of-mouth planting effect will be.

Of course, you will also need some amateur accounts to spread for you, otherwise it will be all shared by talents, and the advertisements will be too obvious.

As for what dimensions to choose from the Xiaohongshu brand KOL placement?

One looks at the number of influencer fans, and whether the fan portrait of the influencer matches the target consumer group, and third, whether the brand is highly connected with the content field that the KOL usually publishes.

How to continuously optimize the selection of KOLs and improve ROI through data?

It's also a KOL in the same field, how about the data you choose, and how cost-effective.

2.What is the specific Xiaohongshu KOL delivery process? Just look at it.

a.A short product introduction (you can describe your intended target group, occupation, and age range by the way, so that it is easy to find a talent in a more suitable field).

b.Tell us the delivery budget and the timing of the delivery you want to deliver.

c.Brand placement appeal: talent or amateur, approximate number range. If you want to have style or content positioning, it's a talent Generally, there will be style positioning from 10,000 fans, and amateurs are ordinary amateurs who share their real accounts

d.Check out the delivery plan you've made, understand the influencers you've picked for you, and make a decision.

e.Send the product (can be sent back, the merchant bears the round-trip freight), the master outputs the product copy, shoots the product (**or **), sends it to the merchant for pre-review, and the pre-trial is released.

That's the whole delivery process

3.Things to look out for:

At present, the delivery is basically based on ** propaganda to create word-of-mouth and popularity. Many people will pay attention to the problem of this traffic ** and data **, which is also explained here.

The notes are well done, and the sales of various e-commerce platforms of this product must have a promoting effect, but this data is indeed difficult to count when it is convenient for users to search for keywords.

Xiaohongshu has risen very fast in the past two years, and has been more and more recognized and valued by advertisers. It focuses more on young women, and products such as beauty and daily chemicals have a higher dependence on Xiaohongshu. Xiaohongshu also has fewer head KOLs, accounting for only 3%, waist and tail KOLs accounting for a similar proportion, and more with labels such as beauty, fashion, mother and child, and food.

In marketing, KOLs are defined as people who have more and more accurate product information, are accepted or trusted by relevant groups, and have a greater influence on the purchasing behavior of that group. Many of them are experts in their fields, with millions of followers, and KOLs offer advice, guidance, reviews, and more to fans through a variety of mediums.

Fans will also actively participate in the content created by KOLs, forming word-of-mouth communication and direct purchase behavior.

Now KOLs have been involved in sports, video games, fashion, beauty, food, and even travel, automobiles, luxury goods and other industries. Broadly speaking, it includes celebrities, industry celebrities, well-known bloggers and other people. The influence of these people is quite large, just like Li Jiaqi's sentence "buy it", 100,000 lipsticks may be sold out in just a few minutes, and the head KOLs of various platforms may sell out a product in a live broadcast, which brings a very big sensation to the brand and products.

You can use the "Celebrity Search" of the new red data to view, and you can search for influencers by author category, profile, data performance, fan portrait and other conditions, and the query results include information such as the number of notes, average favorites, likes, and followers. Click on the interest to enter the details page to view more celebrity data.

Taking the beauty category as an example, if you want to find KOLs in this industry, you only need to use the advanced filter function of influencer search to select basic information, data performance, fan portraits and placement**, and quickly find the current one.

If you want to use the above functions, you can go to the official website () to experience.

Summary. Hello, Xiaohongshu is a social e-commerce platform, and the users are mainly young women, so the promotion company needs to plan for this user group. First of all, it is necessary to register a company on Xiaohongshu and complete the company information and product information, so that users can understand the background and characteristics of the company and products.

Secondly, you can attract users' attention by publishing high-quality content, such as posting content related to products, such as beauty, clothing, life, etc., to increase user stickiness and interaction. In addition, you can work with KOLs (Key Opinion Leaders) on Xiaohongshu to get them to use the company's products and share their experience of using them, increasing the visibility and trust of the products. You can also carry out Xiaohongshu advertising, choose the appropriate advertising format and delivery time, and attract more target users.

Finally, maintain good interaction and communication with users, users' questions and feedback, and enhance users' trust and loyalty to the company and products.

Hello, Xiaohongshu is a social e-commerce platform, and the users are mainly young women, so the promotion company needs to plan for this user group. First of all, it is necessary to register a company on Xiaohongshu, and improve the company information and product information, so that users can understand the background and characteristics of the company and products. Secondly, you can attract users' attention by publishing high-quality content, such as posting content related to beauty, clothing, life, etc., to increase user stickiness and interaction.

In addition, you can work with KOLs (Key Opinion Leaders) on Xiaohongshu to get them to use the company's products and share their experience of using them, increasing the visibility and trust of the products. You can also carry out Xiaohongshu advertising, choose the appropriate advertising form and delivery time, and attract more target macro users. Finally, maintain good interaction and communication with users, users' questions and feedback, and enhance users' trust and loyalty to the company and products.

Does not cast a stream limit the amount of traffic?

Dear, this won't, it's just that there is normal traffic, and if you cast the stream, it will increase the traffic.

With the development of the market, more and more brands have begun to pay attention to Xiaohongshu KOL placement, although KOL placement has become the marketing standard, but in the specific actual operation process, the same budget results may be very different, so how can we get the best results in the KOL delivery process?

Deep integration of tonality.

The brand invites well-known KOLs as brand spokespersons, not only to see the fame and fans of the KOLs, but also to see the type and style of the KOLs. Co-creation of sublimated values.

Quickly screen KOLs in four dimensions

With high keyword matching, high note data, high grass quality and commercial value, brands can search for keywords on Google or various social channels, or find a third-party platform, select a brand category in the talent search page and enter keywords to find a high-matching talent.

Note data, the brand can refer to the number of reads, likes, favorites, comments and other data of a single note, and compare it with the note data of other influencers to synthesize an average value.

The quality of grass planting, a high-quality KOL must not only have good basic data, but also should have enough grass planting power, the brand can start from the KOL's explosion rate in the past month, cover and text content, KOL comments and public opinion, long-tail traffic, etc., KOLs with high grass quality generally have more explosive notes, the cover looks comfortable and beautiful, the content of the text is logical and clear, the expression is natural, the top three messages in the comment area are related to the product itself, and the KOL fans show a growth trend, etc. Only such influencers promote products that fans are more likely to be planted.

The most important commercial value is the KOL fan portrait and historical promotion brand, the fan portrait includes the age, gender, region, active time and interaction preferences of the fans, etc., and the more similar the portrait of the purchaser or target user of the brand's products, the better.

Analyze the commercial value of bloggers from the perspective of historical brands, mainly focus on whether the bloggers have used similar competing products recently, and what is the effect? CPM (cost per thousand**) and CPE (cost per interaction CPE = cooperation fee and number of interactions) are the core reference indicators, and they are also the key information that brands must know when making advertising choices.

How to choose the right KOL for your brand? Through the above methods, brands can quickly find high-quality influencers with a high degree of matching, so that the advertising effect can be doubled with half the effort!