How is Xiaohongshu promoted? What s included?

As a mainstream social software, it plays a good role as a decision-maker, and because of this, many people are very optimistic about this platform. But in another dimension, when we choose from the perspective of merchants, how do we promote content? I believe that this is what every operator should consider, after all, different promotion methods will also bring us different promotion effects, so what are the contents of promotion?

1. Content positioning. If you want to do a good job, you must first do a good job of content positioning. While pursuing high appearance, it is also necessary to ensure the hardcore degree of the content. Only beautiful and useful content will be welcomed by users.

2. Targeted topic selection. When doing it, the selection of content topics is also very important, generally speaking, we should combine the specific situation of promotion to select topics in a targeted manner. At the same time, it is also possible to carry out keyword fission according to the existing topic, and at the same time, it is necessary to take into account some social hot spots, and take into account the existing actual situation according to the keyword of the topic and the topic selection of fission, so that the scope of the topic will become very rich.

3. Unify the topic. When doing it, Yiren Network believes that it is necessary to do a good job in the promotion of content topics, because its content covers a wide range, and you can choose different topics according to your actual needs, but the topics in this part also determine the level of the entire user, that is to say, all topics are not static, but each one needs to be unified in tone.

1. Amateur notes.

The so-called amateur notes are the notes posted by ordinary people on Xiaohongshu, and the drainage effect of such notes is relatively not very obvious. However, it is precisely because of the more life-oriented image that it will be very close to the vast majority of ordinary consumers in terms of distance, and it is easier to achieve a publicity similar to "word-of-mouth" in terms of publicity effect. Generally, the cost of amateur notes is lower, and the budget is easier to control, which is more suitable for merchants who need brand packaging to promote and use.

2. Advertising.

3. Brand number marketing.

One of the advantages of the brand account is that the brand account is the official account that can send advertising notes by default, as long as it is not too bad article content or special categories, the notes can basically be displayed, so the content of the brand account is also a good choice for note ranking optimization.

There are probably several types of promotion methods for Xiaohongshu.

Amateur shop: product brand foundation**, plump brand infrastructure But there is almost no ability to drain circulation.

KOL delivery: The KOL matrix is divided into 3 types: the KOL of the legs is used for multi-dimensional **, the middle is used for conversion and drainage, and the head is used for brand momentum and in-depth optimization of word-of-mouth, conversion and drainage.

At present, the delivery of KOLs is considered a hot spot in Xiaohongshu, and most of the brand placements will be configured, but there are also some special categories that are not suitable, such as micro S. And the KOL's ** is relatively chaotic, there is a certain amount of moisture, and the weight of the account and content must be selected.

Popular Pinned official forms or other forms are available. Pinning the top is relatively more accurate for the target consumer group, but it is also more difficult. **Relatively high.

The popular natural information flow push belongs to the home page, and it is the best in the natural traffic, and the maintenance degree is relatively simple, relatively speaking, the cost performance is relatively high, and it is a new outlet.

No matter what kind of promotion method it is, Xiaohongshu must be a place where content is king + pictures detonate conversion and traffic. The framework is not difficult, the details of the landing will be more exquisite, it is best to do a good job in the positioning planning of the brand first, understand in order not to step on the pit, professional worthy of Xiaohongshu is the brand's current cost-effective attributes.

The promotion model of Xiaohongshu is mainly based on the number of fan clicks and the number of notes of the store, which belongs to the current popular e-commerce network promotion.

There are relatively few promotion methods on the market at present!

It's nothing more than three!

1. The topic of head star manufacturing products.

2. The waist KOL expert cooperates with the grass to dominate the screen.

3. Increase the number of ordinary amateur shops**.

In fact, the first one requires more conditions!

Even if you can find star resources, others will not necessarily take the case! The bigger the brand, the more picky she is! At least my product is passable!

After all, ordinary merchants still account for the majority. Therefore, it is recommended that the brand first choice is to do amateur note promotion, and appropriately combine some KOL grass in the waist!

Xiaohongshu is mainly amateur notes, sharing, planting grass, we also do Xiaohongshu, the amount of work is not much, there is a certain effect, but it is not obvious, looking for a hand to push the company to publish, package writing, package distribution, package inclusion are all done by them, ** not expensive, in their Q&A, advertorials I did a lot, the effect is better, maybe the user group is different.

In the final analysis, there is only one way to promote Xiaohongshu, which is to achieve the purpose of brand promotion by planting grass notes. However, there can be many strategies to play in the promotion of Xiaohongshu, such as the recommendation of celebrity KOLs in the outer circle, the linkage of Internet celebrities to dominate the screen, and the evaluation of celebrity planting. Among them, the fastest effect is the popular recommendation of celebrity KOLs, but there is also a lot of money spent.

It's very easy, you just share the value, share the content that is helpful to the customer, those high-quality works.

Isn't it possible to solve their problems, or bring them any benefits, so that there will be a lot of people?

If you don't know how to create, it's not difficult to refer to the best authors in your industry! I do this every day, it's too familiar, is there anything else I can't do? Just ask!

The hottest way of Xiaohongshu promotion is amateur promotion, an amateur strong and sincere Amway we plant grass, or by giving you a surprise box in a certain store, so that you have the urge to go there to shop and place an order. In addition, in the search recommendation, according to your preferences, recommend some stores and merchants.

The simplest and most crude way to promote is to directly find the net (occupy), silently shabu, and naturally achieve the goal.

Before users buy products on e-commerce shopping platforms, they often browse and care about the feelings of other users, and it just so happens that Xiaohongshu uses social networking to provide users with a content platform for user sharing and product evaluation, creating a real community for users to share. This allows consumers to quickly get the main points of the product and provide users with early decision-making for shopping than blunt ads. Similarly, for the brand, attracting users to actively search and improve through KOL original notes can meet the lack of power in each product chain.

Use the new Internet model to promote, professional new promotion can choose Lai Media Network, Lai Media Network can not only send articles, but also all kinds of soft articles.

Now the effect is still good, Xiaohongshu advertising is placed.

The current cost is quite low, after all, it is the dividend period of the industry, and now the ** of Xiaohongshu advertising house is 5600 yuan

There are many ways to promote it, depending on what product you are making

How to play Little Red Book? How to be precise with Little Red Book**.

Product drainage has always been the basic link for brands to promote Xiaohongshu, and good promotion channels can bring high frequency to excellent products and become "Internet celebrity products". Therefore, for brand owners who are deeply involved in the promotion of Xiaohongshu products in terms of customer acquisition, cost, channels, and traffic, and have many years of marketing experience, the outer circle emphasizes that the grasp of the accuracy of fans lies in the fact that whoever can attract more accurate traffic will have more and better monetization opportunities.

1.High-quality community note content.

A mature brand operation team should have continuously updated content output, be familiar with the platform rules and have practical experience, and be able to ensure efficient and high-quality input and output.

2.KOL selection for content promotion.

The brand uses big data to screen high-quality bloggers, and selects the right KOLs according to the blogger's field of expertise, fan groups, and simple blogger portraits.

3.The necessity of brand number operation.

Although users already have some awareness of the brand after planting grass in Xiaohongshu, at this time, the brand will use certain benefits or trial activities to stimulate fans' desire to buy, establish an emotional connection with users, and strengthen users' loyalty to the brand.

03How to use intelligent big data analysis to achieve Xiaohongshu promotion.

Combined with marketing and promotion methods such as "celebrity KOL hot style recommendation", "Internet celebrity linkage dominating the screen", "celebrity grass planting" and other marketing and promotion methods, it will attract traffic to the product.

1.Conduct consumer demand analysis and develop Xiaohongshu marketing strategies.

After the rise of the mobile Internet, consumers are no longer passive receivers of marketing products, and the big data analysis system can analyze the behavior characteristics and product needs of consumers through multiple dimensions, locate the needs of consumers, and choose the promotion strategy that truly meets the brand owner. For example, using celebrities who match the tonality of the brand to initiate product trial sharing, and then through the multi-node centralized diffusion of fan effect, finally create a star product that is popular on the whole network.

Generally, most of the words promoted by Xiaohongshu are in the form of advertorials.

1. To promote products on Xiaohongshu, you need: prepare materials. To do product promotion, you need to prepare all the materials in advance, including the enterprise side, the product side, the audience side and so on. These materials are ready for outreach.

2. To do product promotion on Xiaohongshu, you need: design a theme. Product promotion also needs to have a theme, a good theme can not only attract people in need, but also make people who don't need it or don't need it in the future but have people around them who need it.

5. To do product promotion on Xiaohongshu, you need: work with some authors. There are many authors with a lot of traffic on Xiaohongshu, and you can cooperate with these authors when doing product promotion and use their influence to promote your products.

7. To promote products on Xiaohongshu, you need to: keep the goods genuine. To promote products, you need to ensure that your products are ***** real, and it is easier to do promotion and publicity to be genuine, no matter what platform it is, really good products can make their promotion more valuable.

Certification of Xiaohongshu enterprise account is the first step for enterprise merchants to start the promotion of XiaohongshuOperators can promote brand products and attract consumers by posting notes. The quality of notes is the most critical factor in determining the effectiveness of promotion, and if you want to improve the effect of your notes after publishing, you must first understand the correspondence between each element of the note and the effect.

In order to improve the effect of notes and increase the number of followers of the account, Xiaohongshu has launched a promotion tool "French Fries", which has three major functions for account operators:

In general, if an enterprise wants to promote on the Xiaohongshu platform, it must first get an admission ticket, that isCertified Xiaohongshu Enterprise AccountRegarding the certification of the Xiaohongshu enterprise account, Kewei Xin asked "Yin Fiber Media" to answer.

Now Xiaohongshu is promoted, the effect is okay, Xiaohongshu has a large number of customer groups and covers a wide area, but the steps for promotion are as follows:

1. First of all, we must make a positioning according to our own products, and know which age groups our products are suitable for, so as to prepare for accurate delivery.

2. After you are clear about your promotion group, you can go to the Xiaohongshu Advertising Center to register an account 3, and then submit your own products and company-related certificates and materials to submit for review 4, and then choose the right situation according to your own group to carry out accurate delivery 5. If the account is completed, it is generally a way to promote Xiaohongshu with an account opening deposit of 5,000 yuan:

There are mainly two kinds of deductions according to the number of clicks and the amount of **, and there are more lookouts to adopt

The promotion strategy is: first, a large number of amateur accounts will produce high-quality notes that make people want to plant grass, and then the large KOLs will use their influence to endorse the brand and improve the quality.

First of all, we must have a deep understanding of Xiaohongshu and be familiar with the various rules and mechanisms of Xiaohongshu.

Xiaohongshu promotion and oasis promotion should understand these promotion misunderstandings!

When doing Xiaohongshu promotion, we must always remember that the core of Xiaohongshu is user notes, and share the ads in the implanted notes, and the best advertising is to make users unable to see the ads, so as to arouse the readers' desire to buy, and at the same time turn the traffic into their own sales, which is the successful Xiaohongshu promotion model.

Which products are suitable for promotion on Xiaohongshu?

Combined with the practice of helping brands promote in Xiaohongshu in the outer circle, the high-frequency words of Xiaohongshu are import, high-end, **, mother and child, and beauty, which have surprising performance both in terms of diversion effect and brand popularity.

There are 4 ways to promote Xiaohongshu advertising:

1.brand Xiaohongshu number operation; 2.Xiaohongshu** operation; 3.Xiaohongshu direct advertising; 4.Xiaohongshu KOL celebrity marketing promotion.

Regarding Xiaohongshu advertising, it is recommended that businesses that are new to Xiaohongshu should start with their own brand account and be familiar with the operating rules of Xiaohongshu before advertising.

The general way of advertising is to cooperate with the stars, Internet celebrities and KOLs of the Xiaohongshu platform, and select a few head Internet celebrities with some middle and tail Internet celebrities for advertising.