How to put the promotion of Xiaohongshu talents?

Are you still looking for the right amateur or KOL one by one? It's stupid, it takes a lot of energy to do it, and it's useless. Because most bloggers are busy, dealing with all kinds of uncertain cooperation every day, the communication cost is too great.

Generally, it is entrusted to one party, which is directly docked, saving time and effort, and more efficient.

Now let's talk about how we generally suggest Xiaohongshu KOLs to put them on

1.To improve your ROI (return on investment), ask yourself these three questions:

Xiaohongshu is not the right platform for your products and services.

Whether the Xiaohongshu platform is in line with the tonality of your product, and whether your target group is active here.

How to choose the right KOL?

Xiaohongshu advocates thousands of people, different talents have different fan support behind them, whether it is age, occupation, hobbies and consumption power are not the same, if you can find the product attributes and fan attributes The higher the match, the better this word-of-mouth planting effect will be.

Of course, you will also need some amateur accounts to spread for you, otherwise it will be all shared by talents, and the advertisements will be too obvious.

As for what dimensions to choose from the Xiaohongshu brand KOL placement?

One looks at the number of influencer fans, and whether the fan portrait of the influencer matches the target consumer group, and third, whether the brand is highly connected with the content field that the KOL usually publishes.

How to continuously optimize the selection of KOLs and improve ROI through data?

It's also a KOL in the same field, how about the data you choose, and how cost-effective.

2.What is the specific Xiaohongshu KOL delivery process? Just look at it.

a.A short product introduction (you can describe your intended target group, occupation, and age range by the way, so that it is easy to find a talent in a more suitable field).

b.Tell us the delivery budget and the timing of the delivery you want to deliver.

c.Brand placement appeal: talent or amateur, approximate number range. If you want to have style or content positioning, it's a talent Generally, there will be style positioning from 10,000 fans, and amateurs are ordinary amateurs who share their real accounts

d.Check out the delivery plan you've made, understand the influencers you've picked for you, and make a decision.

e.Send the product (can be sent back, the merchant bears the round-trip freight), the master outputs the product copy, shoots the product (**or **), sends it to the merchant for pre-review, and the pre-trial is released.

That's the whole delivery process

3.Things to look out for:

At present, the delivery is basically based on ** propaganda to create word-of-mouth and popularity. Many people will pay attention to the problem of this traffic ** and data **, which is also explained here.

The notes are well done, and the sales of various e-commerce platforms of this product must have a promoting effect, but this data is indeed difficult to count when it is convenient for users to search for keywords.

The above is Wei Shangjun's answer to "How to make Xiaohongshu KOLs more effective?" How to find a quality talent? How to better improve ROI (return on investment)? You can continue to talk about it in the next issue

As far as I know, they can not only be in 3,000 portals and places such as Xindulang, NetEase, Xinhua, Phoenix, Tencent, CCTV, etc., but also publish which **channel can be released after direct payment, and it will be published on the official website. I summarized back a couple of advantages:

**All are transparent, the speed of the reply is fast, and the advertorial can still be ranked.

Oasis promotion, how to advertise in Xiaohongshu operation?

You can use the double-wing mail software, email promotion. **Large number of mails, low cost, low threshold for use, and considerable effect. Wings Email** software, the number of messages sent can reach 10,000 a day.

Moreover, it simulates manual one-to-one sending, and there are special "macros" that can make the email more personalized. 1.Every email is different 2

Low-speed sending, sending volume control 3Breakpoint resend 4 multi-mailbox send 5Automatic IP change 6

E-mail Address Management 7Reply to the designated email The software has done a lot of functions, and supports 7-day unconditional refund.

Xiaohongshu promotion and oasis promotion should understand these promotion misunderstandings!

When doing Xiaohongshu promotion, we must always remember that the core of Xiaohongshu is user notes, and share the ads in the implanted notes, and the best advertising is to make users unable to see the ads, so as to arouse the readers' desire to buy, and at the same time turn the traffic into their own sales, which is the successful Xiaohongshu promotion model.

Which products are suitable for promotion on Xiaohongshu?

Combined with the practice of helping brands promote in Xiaohongshu in the outer circle, the high-frequency words of Xiaohongshu are import, high-end, **, mother and child, and beauty, which have surprising performance both in terms of diversion effect and brand popularity.

You can ask the customer service above.

Xiaohongshu promotes planting grass, and according to the number of fans of the following talents, you can delete and select the talents after matching.

Tools: iphone12, Xiaohongshu.

1. Go to the notes page published by Xiaohongshu first, and then click the icon in the upper right corner.

2. Click on the fries to promote in the pop-up page.

Advantages of Little Red BookXiaohongshu's target users are young women with medium and high spending power, with a clear positioning, and at the same time, the income level of this part of the population makes their spending ability and willingness to spend extremely high, and good business operation can transform it into extremely high commercial value. It is aimed at the market of overseas mid-to-high-end women's products, and the market segmentation has few competitors, which is necessary for start-up products and companies.

How to find influencers on Xiaohongshu to promote?

1.Search for relevant keywords according to the characteristics of the product, for example, the product you want to promote belongs to the book culture category, then we should combine relevant keywords when searching, such as "good book sharing", "books" and other keywords.

2.According to the age group of the user.

There are also many Xiaohongshu bloggers who do not take a major category as the main operation method when publishing content, but create their own personalities to operate. So when we choose these bloggers, we should analyze what kind of fan group they are and choose the right bloggers to work with.

Of course, it takes time and effort to find these bloggers on your own, but we can also look for professional companies to work with, who have a lot of resources at their disposal and can quickly provide you with the information you want when you need it.

What are the types of Xiaohongshu celebrities?

Xiaohongshu can be roughly divided into four levels according to the number of fans: head talent, waist talent, tail talent, and junior talent.

These four categories can be clearly distinguished by the pyramid:

Top talents: The number of fans is generally greater than 50w, and this type of talent has a high number of fans, wide popularity, and strong ability to bring goods.

Waist expert: 50 10w, although the number of fans in this category is not as large as the number of head talents, but it still has a certain number of fans and popularity.

Tail talent: 10 1w, this kind of talent has a small number of fans, but it still has a certain influence.

Junior talent: That is, what we often call amateur bloggers, they usually use a lot of these bloggers to promote the brand's distribution when Xiaohongshu is promoted.