If you are the owner of a medium and large private supermarket, what should you do in the face of a

Find out their strengths and weaknesses first, analyze them, and learn from each other's strengths. Their advantage should be in management, especially in the management of the ** chain. You can try the triangle management method, take your supermarket apart, and circle the big supermarket in the middle.

Also look at whether the member's home delivery service is feasible, not just for home appliances.

You are wrong, the survival and even development of supermarkets depends on geographical location, ** difference is only one reason, but not the decisive element.

For example, if you only buy some daily necessities, would you rather go to a supermarket far away from your home to buy something, or go to a small supermarket near your home?

To tell the truth, domestic supermarkets are not Walma, Auchan, Carrefour these businesses are good, but it is not without living space, there are good domestic ones, red flags, reciprocity, dancing Dongfeng, etc.

For people who are busy with work and business, ** where to buy it is nearby.

It is already obvious that no matter from the point of view of the ** of the items and the service of the personnel, there is no advantage, it is better to transform! Because there is such an example in my hometown! A local county-level supermarket is very famous and has been operating for many years The supermarket is very complete with three floors (with operating clothing) more than 3,000 square meters!

Later, Zhongbai came! And drive in a good location! You should have thought of it!

But the owner is very smart and immediately transformed into a hotel!

Hope it inspires you!

Engage in some activities ·· For example, how much is full, what is given, and what is sent out in a promotional word.

Several supermarkets near our school are so competitive.

But the effect is really good, and the incoming goods are more attractive.

And then there's just a career change and something else.

This is your case. The best answer is to change careers or shop transfers.

Differentiation strategy has an opportunity.

I think others go there only after looking at each other's brands, why don't you want to come to your supermarket, find out the reason, and see if there is room for salvation. Launch campaigns that bring customers in. //

I'll make a few suggestions to see if I can earn points, hehe.

With regard to market-oriented competition, this situation can often be encountered. The first thing I think about when I see your topic is: if there is no room for competition, why do you have to compete?

How do private companies compete with state-owned companies in China? How can small businesses compete with big ones? What to do?

Measures taken by general companies: 1. Reduce profit margins. 2. Vigorously publicize. 3. Adjust the industrial structure.

The first two often end in failure, 1. Because your purchase channel is not as wide as others, the purchase will be higher than others. 2. Can you do it? Not even more. It's already hard to maintain profits, how much money do you put in it?

Only adjust the product: go to the big supermarket to investigate carefully, a, understand the products it does not provide, and open the mind not to stare at the traditional products.

b. Understand the services it does not provide, and those services are not in place, so go for details. c. Understand the complaints of customers, no matter how good the company will be complained, according to the needs of guests, the service will be done in detail. (For example, umbrellas, parking spaces, ironing, heating...) on rainy days...)

If you want to solve the problem at the root, you just need to ask yourself why your customers are being robbed. I, as an outsider, don't know your specific situation. In fact, there is no problem with the customer, most of the problem comes from yourself.

Management mode, attitude towards customers, after-sales service and so on. In addition, there is also a membership card. Do you have one?

There is a membership card, what is the value of the customer holding the membership card, etc. Again, in what ways do your competitors sometimes do better than you and satisfy customers, and in what ways do you have an advantage over your competitors? What are the current shortcomings?

First go to those supermarkets with large customer flow, feel their culture, atmosphere, service, layout, personnel quality, activities, preferential strategies, and then compare and analyze with yourself to see where the problem appears. Customers will not come to you for no reason, although at the beginning of the new competitors may attract more customers, but he does not have an advantage in the later stage, and you are here earlier than them, there should be a part of the old customers, the old customers are maintained, more return activities to the old customers, more activities, the atmosphere of the supermarket is active. Personnel management to streamline the administration, improve the quality and service quality, etc., a lot of management of a large supermarket is not a few words can be said, which requires you to slowly find that there is a big difference between theory and practice.

It is necessary to understand the surrounding environment and business positioning.

1. Consumer group: Who are the people walking around in front of your store every day? Who are your target and potential customers?

How many such customers are there in and around the neighborhood? Do they have strong purchasing power and consumption awareness? How much profit will it give you?

These shopkeepers should be clear.

2. Peer competitive products: competition can make progress, but fierce competition will inevitably dilute limited profits. How many similar stores are there in the vicinity of our store?

Or how many similar products are there? What is the popularity and quality of the product? Is their pricing reasonable?

What is the business environment and service attitude? What are the advantages and disadvantages of marketing strategy? What is the reputation of customers?

3. Self-development ability: first of all, the operator's network resources, public relations and customer resources. Aside from the product, the store owner himself must have the ability to learn by himself and build momentum, strictly abide by the concept of integrity of management internally, and list the specific sales plan from week to month according to local conditions, especially the preparation of emergency plans for emergencies.

The location of the supermarket is selected, and the second is to do the publicity before the opening of our supermarket, we can do publicity through the following methods: 1. Leaflet distribution - random and fixed-point distribution. 2. Publicity Law: Two weeks before the opening or store decoration, the outdoor billboards (banners) of the store should be set up in place, so that nearby consumers know your store in advance.

Within 3 days before the opening, place posters or other forms of promotional signs with opening hours, recruitment information, products, preferential programs, etc., in a prominent position at the entrance of the store.

3. Hang colored balls or pop** in the store on the opening day: create a lively atmosphere at the opening.

4. Keep the store clean, the shelves neat, the store bright, and at the same time strengthen the training of employees, from brand background, tobacco and alcohol knowledge to hospitality etiquette, and require 100% customer satisfaction.

5. Let employees participate in community cleaning on a collective basis, often around the store, advocating "I am a member of the community", so as to strengthen the sense of social responsibility and public welfare image of the brand.