What is the reason why paid promotion is not effective? The company now looks at what the original i

This should be a comprehensive analysis of the whole situation, what you said is not effective must be this possibility: that is, the daily budget money is over, and the inquiry or effect is not good, so you have to pay attention, the first is to install a statistic**, every day to detect what keywords netizens generally use to click on you**, to improve the accuracy of keywords, the second is that there are malicious clicks, such a situation is easy to deal with, block IP can be, the third may be that your keyword matching is problematic, there are three kinds of keyword matching promoted, Respectively, extensively, phrases and precise, some clicks on the word is not good, then set the phrase or exact matching, the fourth is that your interactive software is set up problematic, such as QQ or business bridge, if the setting is improper, it may cause customer disgust, there is no inquiry or a close, then the money spent is ineffective, if the reason is not clear, just add me 804165376, we can communicate hehe.

There is also**,**You can find your peers to compare. In the end, it is the person who picks up the **, and whether you can make a deal depends on the communication between you.

Well, isn't the keyword not chosen well? Besides, even if you go to the ** TV station to advertise, it may not bring benefits, let alone online publicity, so why do you have to do it? Because everyone else is doing it, and if you don't do it, you lose at the starting line.

First, to do the best promotion, first of all, we should build a good network of Tongji stations. The so-called good ** is whether the speed of opening is fast, whether the page design and layout are beautiful and generous, whether the space size is reasonable, and whether the content is novel.

Second, when doing promotion, you must choose precise keywords. Promotion keywords are roughly divided into traffic words and effect words, and enterprises must choose accurate keywords if they want to achieve low cost and high effect.

Third, when pushing the clan to be wide, it is also necessary to consider the region and time period. Where are you going to do the promotion, which city in that province is going to do the promotion. Do you want to promote during the 9-to-5 work hours, or do you want to do it in the evenings when the competition is not very fierce.

Are you preparing to ramp up your promotion at what time in the morning or reduce it at what time in the afternoon?

Fourth, the promoters all know that there is a business shield in the background, which is used to prevent malicious clicks, which can exclude invalid IPs, and it is recommended that everyone use it.

Sixth, negative words. Say no to words that have nothing to do with your industry. That is, don't set keywords that are not related to your industry, and delete unrelated words after checking. That is, the industry says no.

Seventh, the creativity of the copywriter is well written. **The advertising slogan of the promotion, Zhaosan must not only be novel and chic, but also must be clear at a glance.

Eighth, position ranking. Adjust keywords to rank high for more clicks and impressions. These promotion skills, enterprises and promoters study well, I believe that the effect will come out soon.

It's nice to be able to share some of my thoughts.

1.First of all, when the company does promotion, you have to position yourself. It is to have a psychological preparation, the purpose of promotion is to push out the information that the enterprise wants to promote, and all that can be done is the first rate, the display rate, and the click rate.

This is a money-burning action, and the core links in the later stage of the real transformation transaction and fission need to be completed by the enterprises themselves, and this requires a professional core customer service conversion operation team.

2.Some business models and products are not suitable for SEM promotion.

Otherwise, for the enterprise, it is to burn money, and the sound cannot be heard.

3.To do promotion, enterprises must ensure that the cost of promotion, the cost of customer service conversion, the reasonable profit margin of later products, and the cost of express logistics to ensure a certain proportion of input-output ratio. Only in this way can we promote and burn money.

4.Promotion is suitable for violent operation, not suitable for long-term promotion and operation, why, it is too expensive.