What are the functions of an advertising agency, and what are the positions of an advertising agency

1. Customer department, for advertising companies, receiving customers is a very important task, so there is a department in the advertising company that is set up for customers, and this department is the customer department, with positions such as account managers. Workers in the customer department should understand the needs of customers and communicate with customers in a timely manner to ensure that customer needs are met.

2. Planning department, when the customer puts forward their own needs, the next task is handed over to the planning department, including the planning director, planning assistant and other positions, the staff of the planning department is to reflect the customer's needs in the advertisement, the advertising planning, if there are any questions in the planning process, we must also get in touch with the customer in time to discuss countermeasures, to ensure that the final planning of the work meets the needs of the customer.

3. The media department, after the planning department has completed the advertising planning, the next step is to distribute the advertising works, and the advertising also needs professional personnel to plan, which is the responsibility of the media department. In addition, the media department also has media planning, guidance and other positions.

4. The financial department, a company can operate normally, the responsibilities of the financial department are indispensable, the financial department is responsible for the turnover of the company's funds, and this department has positions such as audit supervisor, accountant, cashier, etc.

5. Of course, in addition to the departments responsible for advertising, there are also regular departments and positions such as human resources department and administration department to maintain the daily operation of the company.

1. Advertising companies can be roughly divided into three departments: creative department, customer service department (account servicing), and media department (media).

2. The main work of the creative department is to be responsible for conceiving advertisements and executing advertising creation. The focal point is the Executive Creative Director. Generally, there is only one person per advertising agency for this position.

The Executive Creative Director is divided into groups depending on the number of people, and each group is led by one or two Creative Directors or Deputy Creative Directors, one of whom is a copywriter and the other is an artist.

There will be different teams under the creative director, each consisting of a copywriter and an art director. Basically, the two of them will conceive the ad together, but the copywriter will take care of the text retouching and the art director will take care of the art touch-up.

The creative department also includes four sub-departments: TV production, graphic production, studio and graphic coordination. The TV Production Department has a producer, who is mainly responsible for the co-ordination of TV commercials, while the actual advertising shooting is handled by advertising production companies, and advertising agencies in Hong Kong do not shoot TV commercials on their own. The Graphic Production Department has a Graphic Production Manager, who is mainly responsible for following up the printing of print advertisements.

The studio has positions such as draftsman, computer draftsman, and draftsman, who are responsible for the production of different print advertisements. The Graphic Production Coordinator is responsible for coordinating the graphic production matters.

3. The main work of the customer department is to contact customers and formulate creative guidelines. The focus is on the account executive, and the following is divided into different account directors, deputy account directors, account managers and account assistants according to different customers.

4. The main work of the media department is to advise customers on suitable advertisements (such as: television, newspapers, magazines, posters, direct sales, etc.), and strive for the most reasonable fees for customers. The focus is the media director, and there are different positions such as media director and media planner.

Generally, the company has an administrative department, a finance department, and a marketing department, which is enough.

What are the departments of a typical advertising agency? Then you can go to the advertising company to find out, there should be a lot of departments, we are laymen, in fact, we can't say clearly.

There are many job titles in advertising companies and complex, many friends who are committed to entering the advertising industry in the future may be very confused, I want to engage in advertising work direction in the advertising company corresponding to the position is to hold the code? What are the positions in advertising agencies? Let me share it with you, welcome to read it.

Departmental positions in advertising agencies

1. Customer Department: responsible for contacting customers, clarifying customer needs and creative directions, coordinating the company's creative resources, and ensuring the quality and efficiency of the whole service. The department consists of customer executive, account supervisor and account manager.

Client execution is what we often hear about AE, and it's an entry-level role in an advertising agency

2. Planning Department: Responsible for the formulation of the strategic part of all advertising plans, and then deliver them to the creative department for specific performance. There are positions such as planning director and planning director.

3. Creative Department: responsible for the design of text, picture and aesthetics of all advertising works. There are positions such as copywriting creativity, art director, and creative director.

4. Media Department: Responsible for the development of the best combination strategy for the release of all advertising works, as well as the formulation of the first and coverage plans. There are positions such as media planning, guidance, and media director.

5. Of course, in addition to the departments responsible for advertising, there are also regular departments and positions such as the finance department, human resources department, and administration department to maintain the daily operation of the company.

Advertising Agency Brand Manager Job Responsibilities:

1. Responsible for formulating brand market development strategies;

2. Responsible for the brand planning of series products;

3. Establish an effective customer management system and provide valuable product suggestions;

4. Formulate and control the market development budget;

5. Become an effective communication link between the sales department, the marketing department and the customer service department;

6. Monitor the growth and development of brand specialists.

Li Tingdao: Professional literacy expert. He has served as business manager, HR manager, business department director, and president of well-known companies such as Oracle (China), Lenovo, and Peking University Jade Bird.

1. Must be very familiar with the brand in charge;

2. While caring about the development, production and sales of new products, we should also care about the development strategy of products, and use the brand awareness to seek the greatest economic benefits;

3. Pay attention to market demand at any time and reduce the risk and cost of new brand development;

4. Establish an independent and clear brand image that is different from other brands, and always remain the same.

5. Accurately grasp the advertising appeal and market selling point of the brand, so that the brand is rooted in the hearts of consumers;