Why is there such a deep misunderstanding about SEO

The first type: misunderstanding the role of SEO:

1) SEO is the use of spam, scams, or black hat techniques to manipulate rankings.

2) Operational SEO is very expensive and can't be measured, and there's no measurable ROI to measure.

3) SEO is the best operation strategy, and it is not worth operating in the long run.

4) A small mistake in the optimization process can cause immediate and permanent damage.

5) In this type of misunderstanding, it makes people abandon the comprehensive SEO strategy, which causes damage to the reputation of the SEO industry.

The second misconception is a misconception about SEO execution:

1) The more keywords you put in **, the more helpful it will be for SEO.

2) It's great for SEO to build links everywhere you can make them; Or, on the other hand, don't make any links at all to help SEO.

3) Regardless of the number of pages added, I think that the more pages there are, the more helpful it is to rank.

4) If you work hard enough, you can make any keyword of any ** to the first page number one in a short period of time.

The second misconception of SEO can be more dangerous than the first misconception, because it affects the operation of the first SEO, and the exaggerated abuse can even lead to the punishment of the search engine, and if the management misunderstands it, it will also disappoint the executor, because these tactics simply do not achieve the results they intended.

In fact, there have been a lot of texts about this misunderstanding that are wrong, why are so many people misleading?

1.Some bosses and marketers, especially from the older generation, see tech networking as an unessential trick. They are accustomed to using traditional methods of publicity, such as word-of-mouth marketing and printed advertising.

The web is the magic of an artifact to them, not something to be understood, and they exclude any strategy that doesn't match their intuition. These businesses are hard to convince. Because they have more experience in brick-and-mortar marketing.

2.First impressions.

When SEO first came along, it was a somewhat questionable strategy. At that time, stacking a lot of junk keywords to get good rankings was a way to make money, and they got a lot of money because of it, but it took a lot of time for users to crawl to determine which one they really wanted to search for.

This bad image remained in the minds of that generation of marketers, and unfortunately this early image still remains in the minds of some people. If SEO had been as balanced as it is today and a technically complex business strategy at the beginning, then these misconceptions about SEO might not have happened.

It is worth noting that now, search engines such as Google have been changing, and SEO is also constantly changing, maybe SEO will become more and more difficult to do in the future, but everyone's understanding of SEO may be better and better.

There are two functions, the first is to directly optimize the official website and bring customers. Second, maintain your online reputation.

Hehe, I don't know how long you've been doing SEO, but I guess it won't be more than a year, this thing is really boring and boring, if you want to keep doing it, then stick to it for a while, and if you're really interested, then you can give up.

SEO is a kind of skill development for students, and it is a plus for people in the job, imagine if there is a vacancy that requires SEO skills, you and a person who does not know SEO will of course have more advantages than you, and sitting in this position also means that you can rise step by step, and the salary will also rise.

SEO skills can be self-taught, and we are now exercising JF Factory through the following official website.

SEO optimization is still very important, whether it is for enterprises or for individuals are more important, why SEO is so important, let me talk about it, first of all, for enterprises, SEO optimization can be the best brand promotion tools and means, because to do a **through SEO optimization technology, the **ranking optimization to the first page of the search engine can get a lot of traffic, so that a lot of accurate users find us to get profits. For individuals, when they do a ** through SEO and optimize the ** ranking to the home page, they can promote their own products, promote their own brands, and realize their own entrepreneurship. Such as:

Home SEO operations are all achieved by doing ** to achieve their own business, this is also their own personal opinion, and please advise SEO webmasters.

I just learned SEO and want to show the specific usage, in layman's terms, he is to improve the ranking of your web page on search engines through some means, through internal links, external links and other means to make the weight of your web page rise, this week we learned to use external links to improve the weight, such as anchor text + hypertext The following **is practice**, don't click in.

JF Factory. Anchor text jf factory.

Keywords + hypertext For example: jf factory.

Keywords + plain text e.g. jf factory.

Hypertext For example:

Anchor text jf factory.

Keywords + hypertext For example: jf factory.

Keywords + plain text e.g. jf factory.

Hypertext For example:

Plain text For example:

Use the above method to connect external links to increase the weight of your own **.

Because now is the Internet era, the same search engine is also crucial, if you are not good at post-production, then your business reputation must be low, what is the purpose of doing business? Of course, Changchun Century is very good, but it also needs to be optimized, otherwise who knows? Right?

It is recommended that you learn as well.

Because SEO influences the most direct and effective means of ranking and promoting one's own enterprises and brands on the Internet, you can quickly establish a brand image and communication concept. I didn't know much about it before, but after talking to a teacher at Changchun Century Education, my understanding was much deeper, which made me feel that my original choice was very correct.

SEO is, to put it bluntly, online promotion. SEO is divided into internal and external chain optimization, the magic weapon to do SEO is strong endurance + execution, and the highest level of SEO is not to do SEO

Use the rules of search engines to improve your organic ranking within the search engine in question. The purpose is to provide ecological self-marketing solutions for the best in the industry, so that it can occupy a leading position in the industry and obtain brand benefits.

Because SEO natural optimization can bring a lot of traffic, the effect is not as good as promotion. Win in the long run.

2. Original Content.

Many novice webmasters may also have a great misunderstanding on this, about the content originality, is not blindly deliberate pursuit, while emphasizing the freshness of the content, we must also learn to do a good job in the SEO quality optimization of the page (such as reasonable page layout, ** and luxuriant, etc.). I don't know if you have noticed that many SEO personnel have published the so-called original content in **, and there is no page on the inner page that has been ranked, and the so-called original content has only increased the inclusion and cannot improve the ranking. Although originality and inclusion are important, what is more important is the basic optimization of SEO, just like you insist on originality every day, but ignore the quality of the page.

3. External links.

There are many misunderstandings about external links here, some SEO personnel don't know that external links need to be regular and stable like ** content updates, resulting in free external links to be sent, and when there is no time, they will not send them for several days, and the external links will increase irregularly, unstable, and will only make ** downgraded, and it is best to make some plans and work content when sending external links. There are also SEO novices, they prefer to concentrate external links on several platforms, it is risky to do so, assuming that you publish a large number of external links on a platform, and they are also included, if the account of that platform is blocked one day, then your external links will lead to instability, at least ** downgrade, heavy K station.

5. User experience.

It's funny to say, many SEO personnel ignore this most important and basic problem because of too in-depth optimization, user experience is the most basic of optimization, most novice SEO is optimized for optimization, everything only takes into account the search engine, but forgets the user's experience, and now the user experience is also the most important problem for the search engine, in short, ** for the user experience to optimize, then your optimization work is equivalent to half the success.

Focusing too much on the ranking of ** and ignoring the conversion of **. Think about it, what's the point if you only have rankings and no conversions?

Myth 3: Blindly pursue quantity and ignore the quality of external linksFocus on the number of backlinks and ignore the quality of backlinks. Of course, we want to ensure that the more backlinks there are, the better.

But spending a lot of time and energy to do some low-quality external links is a waste, spam links can not bring much benefit to the weight of **, and there is a risk of being k, the gains outweigh the losses.

Myth 6: Overall quality is more important than inclusion**The more included, the better. If the network includes a lot, but it can't bring traffic to **, it means that the overall quality of this ** is very low.

This requires analyzing which pages bring traffic and finding ways to make more pages that can bring traffic. For low-quality pages, try to do no follow to improve the overall quality of **, so that search engines will give ** higher weight and better ranking performance.

Myth 8: Don't be overly superstitious about aids

Teacher Fu Wei has talked about the following five points:

1. Don't SEO for SEO's sake

Second, SEO is not everything.

3. Don't mess with unreliable indicators.

Fifth, don't blindly pursue data.

Sixth, the trend is the most important.