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Q&A marketing is a new type of interactive marketing method, which is one of the network marketing methods created by interactive marketing between third-party word-of-mouth, which can not only interact with potential consumers, but also implant business advertisements, which is one of the good marketing methods for brand reputation and interactive marketing. Follow the questions or rules of the Q&A site (Tianya, etc.). Then skillfully use advertorials to implant their products and services into the Q&A to achieve a third-party word-of-mouth effect.
Features: Folded interactivity.
The interactive effect of Q&A can fully supplement the lack of our content, and also allow readers to improve their knowledge, which not only has a pertinent effect, but also has a wide range of effects.
Collapse targeted.
Q&A can be aimed at a certain target group, select the focus of attention according to the characteristics of the group, fully mobilize the strength of this group, and achieve a targeted effect. You can also discuss the topic, so that more people can participate and achieve the effect of crowd integration.
Folded extensiveness.
The characteristics of Q&A marketing itself determine the extensiveness of Q&A marketing, a question can attract discussion from different groups of people, an event can attract different groups of people to comment, and brand suggestions often start with Q&A.
Folding medium.
We can submit articles or questions in the form of major platforms or **, as long as the manuscript is passed or the problem is passed, then better results can be achieved with the help of media, for example, you are a generator, you can publish the technical indicators of the generator to the relevant forum, there will be a lot of senior engineers, their comments and can be used for reference.
Foldable controllability.
If you are a platform or a media, comments can be controlled by moderation to remove duplicate and non-compliant comments, so as to achieve the effect of benefiting readers and making the content healthy.
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First,Q&A marketingIt is a very novel marketing method, mainly through the form of questions and answers, to promote the corresponding products to potential customers, so that customers can quickly browse the specific content of the question and answer, and get the information they need. The most important thing in Q&A marketing is to show what customers care about, ask questions from the customer's perspective and position, and solve the customer's most difficult problems.
Second,Q&A marketingIn addition to satisfying customers' desire to explore, experienced Q&A marketing companies can usually directly or indirectly package the recommended products and services, so that customers can further improve their favorability and credibility of marketing content on the basis of a basic understanding of the relevant situation, and achieve a more ideal Q&A marketing effect.
Third,Q&A marketingWe should also pay attention to appropriate control, grasp a certain degree, and not exaggerate the advantages of products and services, so as not to give people an exaggerated feeling. We must pay attention to the setting of the problem, try to express the content that the merchant wants to convey to the customer, and at the same time can carry out an appropriate amount of artistic packaging.
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Nowadays, there are many channels for network promotion, and there are many names of various traffic advertisements, but there are very few really high-quality traffic, especially in the case of no word-of-mouth foundation, the traffic that has been drained by spending a lot of money cannot be converted, resulting in a waste of a lot of market expenses.
As a mainstream means of promotion, word-of-mouth marketing has attracted more and more attention from enterprises. Taking the platform as an example, as an information display platform, it is also a must for many businesses to promote their own brands.
What is the trouble of knowing marketing? Know marketing is to rely on the search engine to know, so as to engage in marketing activities, know marketing is also called Q&A promotion, from the literal analysis mainly includes "ask" and "answer" two parts. Q&A has always been regarded as an aspiring way to promote the network because of its fast entry, good ranking, high weight and high credibility.
Q&A marketing has high security and stability, especially for operating some unpopular words, which is definitely the first choice for a long time. In fact, the purpose of the enterprise to know: one is for traffic, one is for brand promotion, and the other is for selling products.
It has become one of the most commonly used methods in Internet Q&A marketing for enterprises to use knowledge to carry out ** promotion, but there are also some things to pay attention to between "ask" and "answer". Pony Marketing Consultant told everyone that it is clear in its principles that it prohibits any form of problem for increasing traffic, and if you don't do it properly, you will not only be deleted, but you may also be punished.
1. Don't add **links to all questions, **links should appear in reference materials, as little as possible in the text, try not to leave ** home page links, to leave ** links to a specific page.
2. The Q&A account should not only have its own questions, but also search for the questions searched by users in the industry, and then conduct it from a professional perspective. At the same time, on the one hand, it can increase the popularity of the brand, and on the other hand, it can gain users and fans. Kill two birds with one stone and increase the product rate.
This will increase your popularity and rating, and the higher the rating, the higher the approval rate.
We will continue to expand the amount of information we disseminate through follow-up questions.
After asking a question, this question has already ended, and you can do it directly, in fact, you can make your question and answer more real, and let others pay more attention to the "advertisement", then you need to appear again in the question. Build a chain for each Q&A, the number of questions is more than 2, and when the question is asked, the keywords we want to optimize appear reasonably, so as to ask the weight of the question.
What can Pony Know the Journey do for a business?
Q&A release - a selection of high-quality Q&A platforms.
We choose high-quality, high-authority Q&A platforms that are recognized by Internet users.
Q&A maintenance – self-questioning and self-answering for different roles.
The first time to ask questions with different roles and tones, increase the interactivity and credibility of the questions.
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