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In fact, you mainly see the courses taken in the university, the course is the most critical for you to choose a major, according to your situation, you can apply for the marketing major, when you like network promotion, you should pay special attention to this part of the study when learning the course, and read more related books, do not understand just ask the teacher to discuss with everyone, online learning. I wish you progress in your studies and have a happy life!
Marketing Higher Vocational (Junior College).
Cultivation goals. Marketing higher vocational college is to cultivate to meet the needs of the socialist market economy moral, intellectual, physical all-round development, understand the market economy, solid foundation, wide range of knowledge, not only understand marketing practice and management, but also familiar with national economic and trade policies and laws and regulations, can be proficient in the use of computers, understand import and export business, familiar with foreign trade knowledge, master enterprise management knowledge and marketing technology, strong practical ability of applied talents.
Business training requirements.
Students in this major mainly learn the basic theories and basic knowledge of marketing and business administration, receive basic training in marketing methods and skills, and have the basic ability to analyze and solve marketing problems.
Graduates should have after graduation:
Master the basic theories, basic knowledge and basic skills necessary for the major; Familiar with relevant economic regulations and policies; Have certain market research and research, market development and other marketing work necessary capabilities.
Duration of study. For three years, according to the relevant regulations, you can take the post-secondary examination.
Where to go for employment. Marketing graduates can be engaged in market research, marketing planning, advertising planning, market development, marketing management, sales services and teaching and research. Marketers are indispensable talents for every business, especially large enterprises.
According to China's relevant statistics, from the mid-80s of the 20th century to the present, China's business community has organized or co-organized more than 2,000 talent exchange meetings, and every time the talent exchange meeting, marketing personnel are the most popular, the most in short supply of talents, with the increasingly fierce market competition, this momentum will become more and more fierce in the future.
Similar majors. Business Administration, Accounting, Financial Management, Human Resource Management, Tourism Management, Merchandising, Auditing, E-commerce, Logistics Management, International Business, etc.
Development prospects. Marketing is a more practical type of economic management major, in today's gradual improvement of the market economy, for enterprises and companies as independent economic entities, if there are no professional marketing talents, with scientific and modern marketing means to "do business", it will certainly not be able to survive in the fiercely competitive market. Marketing personnel are indispensable talents for all enterprises, especially large enterprises, but the number of graduates has not kept up, so the demand for graduates has exceeded the supply. [1]
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Do sales! It can also be the supervision of sales!
There is a relationship to the company's market.
Mengniu's Niu Gensheng used to be Yili's marketing manager!
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The discipline category of the undergraduate major in marketing belongs to: management. The professional category belongs to:
Business Administration. The discipline category of marketing college belongs to: finance and commerce.
The professional category belongs: Marketing.
Marketing is an undergraduate major in ordinary colleges and universities, belonging to the business administration major, the basic study period is four years, and the bachelor's degree in management is awarded, which is an interdisciplinary major based on economic science, management science and modern information technology.
Marketing Professional Training Direction:
Application-oriented, interdisciplinary and innovative talents with international vision, local feelings, innovation consciousness, team spirit and communication skills, who can be engaged in economic management in enterprises, institutions, administrative departments and other institutions.
After graduation, students majoring in marketing can be engaged in marketing and management, teaching and scientific research in enterprises, institutions and departments, and can be engaged in marketing research, marketing planning, advertising planning, marketing promotion, sales management and other marketing management work in for-profit and non-profit institutions or start their own businesses.
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The professional category of marketing belongs to the category of business administration, and its corresponding discipline category is management. This major is an undergraduate major in ordinary colleges and universities, and it is an interdisciplinary major based on economic science, management science and modern information technology.
It is to meet customer needs as the starting point, explore how enterprises can meet market demand, and seek market rules such as business methods and business model innovation. Cultivate talents who meet the needs of modern market economy, have humanistic spirit, scientific literacy and integrity quality, and master the basic theoretical methods and marketing skills of management, economics and marketing.
The training mode of marketing major:
1. The nature of the undergraduate + the characteristics of application. The training goal should be positioned as application-oriented marketing talents, so that students can master the basic marketing theories and methods, have strong application knowledge ability, market research ability, marketing planning ability, market development and operation ability, and at the same time cultivate students' comprehensive vocational ability, innovation ability, and be able to engage in marketing work in a certain industry in the future.
2. "3+1" talent training model. That is, in the first three years, the theoretical teaching and simulation training will be completed in the school, and the final year will enter the enterprise to complete comprehensive practical training such as course design, production internship and graduation internship, and complete the case analysis report for the enterprise marketing problems found in the top post internship and write the graduation **.
3. "433" teaching mode. Based on the four foundations of "teacher-teacher mutual learning before class, teacher-student research in the classroom, mutual learning between students and students after class-extracurricular innovation and entrepreneurship practice", through the three ways of "teacher-teacher interaction, teacher-student interaction, and student-student interaction", the three goals of "emotional reproduction, knowledge realization, and ability presentation" are realized.
The above content refers to Encyclopedia - Marketing.
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Marketing is generally classified into economic management, and some schools will be classified as business administration.
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Marketing falls under the category of specializations in business administration.
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Major in Marketing.
Business Training Objectives:
Business training objectives: This major cultivates senior professionals in business administration who have the knowledge and ability in management, economics, law, marketing, etc., and can be engaged in marketing and management, teaching and scientific research in enterprises, institutions and departments.
Business training requirements: Students in this major mainly learn the basic theories and basic knowledge of marketing and business administration, receive basic training in marketing methods and skills, and have the basic ability to analyze and solve marketing problems.
Graduates are expected to acquire knowledge and competencies in the following areas:
1.Master the basic theories and basic knowledge of management, economics and modern marketing;
2.Master the qualitative and quantitative analysis methods of marketing;
3.Strong language and written expression, interpersonal communication, and basic ability to analyze and solve practical marketing problems;
4.Familiar with China's marketing guidelines, policies and regulations, and understand the practices and rules of international marketing;
5.Understand the theoretical frontiers and development trends of the discipline;
6.Master the basic methods of literature retrieval and data inquiry, and have certain scientific research and practical work ability.
Main courses: Main disciplines: economics, business administration
Main courses: Management, Microeconomics, Macroeconomics, Management Information Systems, Statistics, Accounting, Financial Management, Market Marketing, Economic Law, Consumer Behavior, International Marketing, Market Research.
The main practical teaching links: including course internship and graduation internship, generally arranged for 10-12 weeks.
Duration: 4 years.
Degree awarded: Bachelor of Management.
Similar major: Business Administration.
Marketing. Accounting.
Financial management. Human resource management.
Tourism management. Merchandising.
Auditing. E-commerce.
Logistics management. International Business.
Guide. Computerized accounting.
Major in Automotive Marketing.
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Marketing, also known as marketing, marketing or marketing, MBA, EMBA and other classic business management courses include marketing as an important module for the management and education of managers.
Marketing is the activity, process and system that brings economic value to customers, customers, partners and society as a whole in creating, communicating, disseminating and exchanging products. It mainly refers to the process of marketing personnel carrying out business activities and sales behaviors for the market.
The specific process of marketing is as follows:
1. Market opportunity analysis.
2. Market segmentation.
3. Target market selection.
4. Market positioning.
PS (Marketing Mix).
6. Determine the marketing plan.
7. Product production.
8. Marketing campaign management (i.e., execution and control).
9. After-sales service, information feedback.
The rapid development of the network, so that traditional enterprises have set their sights on the huge network market, how to choose the right network marketing model for themselves is a big problem in front of the enterprise, for different enterprises, enterprises should choose different network marketing methods to achieve the best results.
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Marketing belongs to the Department of Business Administration, the Department of Business Administration generally has marketing, business administration and other majors, the Department of Business Administration mainly cultivates comprehensive management talents with a solid foundation in modern management theory and economic theory, proficient in computer and foreign languages.
Marketing mainly learns the basic theories and basic knowledge of marketing and business administration, receives basic training in marketing methods and skills, and has the basic ability to analyze and solve marketing problems.
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Hello, dear, macro buried hail, <>
We'll be happy to answer for you. Marketing includes marketing courses : economics, business administration main courses:
Management, Microeconomics, Macroeconomics, Management Information Systems, Statistics, Accounting, Financial Management, Marketing, Economic Law, Consumer Behavior, Consumer Psychology, International Marketing, Market Research, Basic Accounting, Introduction to Finance, Corporate Sales Planning, Commercial Banking Practice, Human Resource Management, Market Research and Marketing, Distribution Channel Management, Bank Marketing, Modern Marketing Technology, Marketing Innovation, Advertising Theory and Practice, Finance and Taxation, Public Relations, Consumer Influencer Behavior, Advertising Communication, and Management.
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It's basically two lines:
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You need to be extroverted and eloquent, but in fact, you can't learn too many things, and they are all learned from society