Why is there a huge difference in the price of automobiles in China and abroad?

Vehicles imported into China not only have to pay customs duties, but also consumption tax, value-added tax and other taxes are superimposed, and finally domestic dealers have to extract profits from them. For these vehicles, it is not just a matter of paying taxes once to determine the price of these vehicles in China. For the joint venture brand, perhaps these vehicles are indeed in the final production and assembly in China.

However, many of the engine and transmission assemblies that are currently on the market are imported from overseas. As a result, the final selling price in these parts is still higher than in some countries.

In fact, on some entry-level models, we didn't deviate too much from their naked cars**. Take the Nissan Versa, which is basically the cheapest in the North American new car market**), the price of its new car is actually the same as that of Dongfeng Nissan Sunshine (parameter |) of the same platform model on sale in China**) Quite. And there are some compact models that are actually sold at a lower price in China.

Not to mention the high labor costs of late vehicle maintenance overseas, as well as the high costs caused by paying fines everywhere. For a very mature car market like the United States, most of what we can see is the price gap between the high-end models or large-displacement models of luxury brands and us.

It is the difference between domestic and foreign tax rates. Although there is no import tax for domestically produced vehicles (including domestic joint venture vehicles and self-owned vehicles), other taxes and fees are still required.

On some entry-level models, we're not too far off from their naked cars**.

Because there is a big difference between the domestic and foreign markets, the difference is big.

The profits of domestic car companies (including joint ventures) are much higher than those of European and American countries.

The ** in the domestic market must add taxes to the price of the car.

Because there will be a big gap between different brands.

There are no middlemen in foreign markets to earn the difference.

The foreign car market is very mature, very transparent and stable. "At present, the average operating profit margin of domestic automakers is 20-30%, while the average operating profit margin of European and American automakers is only 5-8%. ”

Because there is a big difference between domestic and foreign automobile manufacturers.

More and more people are worried about not being able to buy a car in the future, many people think that our country is not becoming more and more developed, it stands to reason that cars will be available everywhere, every household will have a car, and the ** of the car will be lower and lower, and it will not be so expensive. Today I will briefly summarize the reasons why cars are becoming more and more expensive.

First, the automobile market still lacks chips; Clause.

Second, modern people's consumption has been upgraded, and there are more and more rich people; Clause.

Third, the more new energy vehicles are sold, the better, and the price of traditional fuel vehicles can only rise. So what are the factors that affect the pricing of gas?

In fact, there are many factors that affect a car**. The ** of a car is mainly determined by the value it contains. However, from a marketing point of view, the ** of a car is not only affected by value, but also by the following factors:

1. Automobile production and circulation costs: The cost of automobiles is the cost of automobiles when they consume a certain amount of physical and living labor in the process of production and circulation. Cost is a physical factor that affects a car**.

2. Consumer demand.

The impact of consumer demand on automobile pricing is mainly reflected through the demand ability, demand intensity and demand level of automobile consumers. Automobile pricing should first consider whether the car can adapt to the needs of automobile consumers, if the consumer's demand ability is strong, the enterprise can set a higher price when pricing; Otherwise, it should be lower. Secondly, it is necessary to consider the degree of consumer demand, if consumers have an urgent demand for a certain brand of car, and are not sensitive to **, the company can set a higher price when pricing:

Otherwise, it should be lower.

3. Characteristics of automotive products.

The characteristics of automobile products are the characteristics formed by the car itself, generally referring to the car shape, quality, performance, service, trademark and decoration, etc., which can reflect the attractiveness of the car to consumers.

4. The behavior of market competitors.

The formulation and adjustment of any automobile will attract the attention of competitors and lead competitors to take corresponding countermeasures. In this kind of confrontation, the highly competitive auto companies have more freedom to set prices, while the less competitive auto companies have relatively less freedom to set prices.

5. Intervention.

In order to safeguard the interests of the state and consumers, and maintain the normal competition order of the automobile market, the state has formulated relevant laws and regulations to restrict the pricing behavior of automobile enterprises.

6. Socio-economic status.

The higher the level of economic development and the faster the development speed of a country or region, the faster people's income level grows, the stronger their purchasing power, and the greater the freedom for automobile companies to price cars. Conversely, the lower the level of economic development and the slower the development rate of a country or region, the slower the growth of people's income level, the weaker the purchasing power, and the less freedom for automobile companies to price cars.

Because the raw materials of automobiles have appeared in a large situation, coupled with the relatively small number of chips, many places have been affected by the epidemic in many places, so the number of cars is relatively small.

It is because the parts of the car are more expensive, the raw materials of the car are more expensive, and the car needs technology, and these technologies need to be developed and cost.

I think it's because the various parts of the car will be more expensive, and the influencing factors are the parts of the car and the fuel consumption of the car.

It is because the chips of automobiles are relatively high, and all raw materials are relatively high, so the finished products are also relatively high, which will be affected by market factors.

The main reasons why domestic cars are more expensive than foreign countries (mainly referring to Europe and the United States) are market competition, technology transfer costs, and tax costs.

1. Most of China's car prices are determined by competition. Europe and the United States have a much earlier history of car sales, and China's auto market lags far behind in terms of both regulation and fierce competition, and corporate profits are much higher than those in Europe and the United States.

2. The cost of technology transfer has further raised the price of Chinese cars. Foreign-funded companies levy technology transfer fees for models introduced into China, and most of these fees account for more than 10% of the cost of the whole vehicle.

3. Tax cost: The reason why China's cars are much higher than foreign ones is mainly due to the tax and policy factors of the customs. From the import of foreign cars to the purchase by Chinese consumers, there are three taxes in the middle, namely import duty, consumption tax and purchase tax.

Customs duties and excise taxes are included in the price, and purchase taxes are taxes other than the price. The cost of taxes and fees borne by consumers in buying and selling is about import duty + consumption tax + purchase tax.

Although there are no import duties on domestically produced cars, they are subject to other relevant taxes such as VAT and consumption tax. Once the vehicle is put on sale, the purchaser will also have to pay the purchase tax. Since the enterprise has already paid the consumption tax once in the production process, the purchase tax of consumers when buying a car actually forms a "second collection of the same tax".

In the U.S., most states impose only 5% to 10% taxes on car companies, and there is no purchase tax at the end of the term. In Japan, the average tax rate for cars is about 11%, while in Germany it is 7%.

Therefore, the ** of foreign cars in China will be higher than in their own country.

Because the automotive industry pays attention to regional marketing, all Chinese auto manufacturers, including imported car manufacturers, will divide the Chinese market into five or six regional management, such as Northeast China, North China, East China, South China, Southwest China, etc., these regions manage their own dealers in their own regions, and also adjust their own sales according to their own regions.

This is the ruler key because the situation of each rock building country is different, and it is also the consumption gap of each country is relatively large.

Pay attention to the following,1Product Introduction. The main point is to introduce products to customers to build their trust.

Salespeople must help customers understand how a car fits their needs by communicating relevant product features that are directly related to customer needs and purchase motivations, and only then will customers recognize its value. This step is not completed until the salesperson is approved by the customer and the car he chooses is his favorite.

2.Try the rubber to stop the car. This is the best chance for customers to get first-hand information about the car.

During the test drive, the salesperson should let the customer concentrate on the experience of the car and avoid talking too much. Salespeople should explain the customer's needs and purchase motivations to build customer trust.

3.Negotiate. In order to avoid raising doubts with the customer during the negotiation phase, it is important for the salesperson to make the customer feel that he has all the necessary information and is in control of this important step.

If the salesperson has understood the customer's requirements and other conditions, and then makes a sales proposal, then the customer will feel that he is dealing with an honest and trustworthy salesperson who will take into account his financial needs and concerns.

4.Deal. It is important to allow the customer to take the initiative and allow sufficient time for the customer to make a decision, while strengthening the customer's confidence. Salespeople should be sensitive to the customer's purchase signals. A mutually satisfactory agreement will pave the way for delivery.

5.Delivery. The delivery step is a moment of excitement for the customer, and if the customer has a pleasant delivery experience, then it creates a positive foundation for a long-term relationship.

In this step, it is our aim and goal to deliver a clean, defect-free car on the agreed date and time, which will make the customer satisfied and strengthen his trust in the dealer. It is important to note that customers have limited time to deliver the vehicle, and should hurry up for any problems in the wild.

Because there will be different customs taxes and other costs, the higher these costs, the higher the vehicle, the cost of different countries is also different, you quietly stare at the ** is different, the domestic car sold in the country must be God and cheap, if you go to foreign countries to sell, plus tariffs and other fees ** will become very high, the gap will become larger.

The development of each country is different, and the economic situation of each country is also different, so it is normal for such disparities to occur.

Because the consumption level of each country is different, the pricing should be based on the consumption situation of that country**.

Cars** vary greatly from region to region and are the result of a combination of factors.

One: the manufacturer's reserve price for car dealers is different.

Dealers in economically developed provinces or cities have better sales volume, and hundreds of cars are even bought out as soon as they are ordered by the manufacturer. However, dealers with underdeveloped economies have a dozen or dozens at most when they order cars from manufacturers due to poor sales.

The manufacturer's policy to dealers is actually the same as ours. For those areas with good sales, the floor price of the manufacturer's car is relatively low, and vice versa. Therefore, there is a phenomenon that the more economically developed the local dealer's car is, the cheaper the dealer's car, and the more economically underdeveloped the region, the dealer's car is more expensive.

It's like a commissary selling beer, he sells more beer every month, he goes to the dealer to get more goods, and the reserve price given to him by the dealer is cheaper than that of other commissaries, so the commissary beer with a low purchase price sells for yuan. On the contrary, if the sales volume is not good, the commissary with a high purchase price will sell for yuan.

Two: the manufacturer's rebate on car sales is different. At the end of the year, each automobile manufacturer will rebate his dealers according to the number of cars sold, and the manufacturers will rebate those dealers with good sales.

Conversely, those with poor sales have a low rebate. In this way, dealers with good sales will have more profits, which will lead to dealers in these economically developed areas having more room to compete with dealers in other regions. The sales of dealers in underdeveloped areas with poor sales are not good, and the rebates of manufacturers at the end of the year are low.

Therefore, there is no capital to compare with dealers in those developed areas, and to make concessions.

To sum up, friends should have a certain understanding of the regional differences in automobiles.

Beijing, Shanghai, Guangzhou and other developed cars are cheaper than ours because other cities have developed economies and more people buy cars. Good car sales. Dealers order a large number of cars from the manufacturer, and the car sold to them by the manufacturer is cheaper than the car sold to other provinces or other regions.

And the sales volume of dealers is also large. The policies and rebates given by manufacturers are high, so dealers in these cities have the capital to adjust prices frequently, and a car brand in these developed cities often has several or even a dozen dealers and 4S stores, and they need to compete for customers and increase sales, so there will often be car sales on the war.

Therefore, don't compare the cars in different places, it is better to compare different brands in the same region, so as to choose, so as to pick your favorite car.