From selling products to selling feelings, can the Beetle still take advantage of the spring breeze

Earlier, Volkswagen has unveiled a series of concept cars based on the MEB platform, and revealed that it will launch the first ID electric hatchback in 2019. Will this first ID electric hatchback be the new Beetle? Judging from the ID hatchback concept car, its size and four-door shape have a certain similarity with the new Beetle that broke the news, which seems to indicate that the new Beetle is the first ID electric hatchback.

However, this is contrary to the statement of Volkswagen CEO Herbert Diess. According to Herbert Diess, the new Beetle will not be confirmed until several heavyweight electric vehicles are released. So, the new Beetle and the first ID electric hatchback, should be two models.

And Volkswagen design director Klaus Bischoff also said that the **Beetle electric car may be based on the ID hatchback, so look at it, the new Beetle and the first ID electric hatchback should be two models, and the new Beetle is not the first electric car under the Volkswagen MEB platform.

The new Beetle has changed from three doors to four doors, with more space and more down-to-earth.

Many people love and hate the Beetle, love its appearance, hate its space, and have to have more feelings (or money) to pay for it!

Take the sales of the current Beetle as an example, only more than 8,000 units were sold in 2017, which is not enough to match the monthly sales of a car from other car companies.

Feelings can't be eaten, and of course the public is aware of this problem. Now the new Beetle has returned through the MEB platform, from the original three doors to four doors, and the biggest reason is to cater to the market.

There are golf balls on the side, and the Beetle's product is not strong.

The reason for the resurrection of the Beetle is to eat a lot of feelings, and use PQ35 to make a small car with a literary style.

The Beetle is honestly uncomfortable, the space is small and the price is high.

I can't feel back, and the Beetle has no new breakthroughs.

You can't just because you're already behind and haven't kept up with the times.

Feelings are difficult to sustain life, and the Volkswagen Beetle will eventually go into a trough.

If the quality is improved, there is still hope for the spring breeze to return.

Volkswagen discontinued the Beetle, and feelings were finally defeated by reality.

Before thinking about how to sell feelings, you must first think about how to make a good product.

I can't go back to today's rapid development, and there are no eye-catching points.

The Beetle does not have a new energy vehicle, only a pure gasoline version.

The first shell is an imported car, and only a pure gasoline version is available.

The 2019 Beetle is equipped with two engines, one is a turbocharged engine and the other is a turbocharged turbocharged engine.

The liter turbocharged engine has a maximum torque of 105 hp and 175 Nm. The engine delivers maximum power at 5,000 to 6,000 rpm and maximum torque at 1,500 to 3,500 rpm. The engine is equipped with direct injection technology and uses an aluminum alloy cylinder head and block.

The engine is mated to a seven-speed dual-clutch gearbox.

The liter turbocharged engine has a maximum torque of 150 hp and 250 Nm. The engine delivers maximum power at 5,000 to 6,000 rpm and maximum torque at 1,500 to 3,500 rpm. The engine is equipped with direct injection technology and uses an aluminum alloy cylinder head and block.

The engine is mated to a seven-speed dual-clutch gearbox.

The front suspension of the Beetle adopts a MacPherson independent suspension, and the rear suspension adopts a multi-front multi-link independent suspension.

The car is classic and looks lovely.

The sales of the Beetle in China are very good, and many female consumers are very fond of the Beetle. This beetle feels good to open.

Millions of car purchase subsidies.