How is market share calculated? The formula for calculating the square value of market share

Market share (market share) can be measured in four ways depending on the market scope:

1. The overall market.

It refers to the proportion of an enterprise's sales volume (amount) in the entire industry.

2. Target market.

Refers to the proportion of a company's sales volume (amount) in its target market, that is, the market it serves. The scope of a company's target market is less than or equal to the service market of the entire industry, so its target market share is always greater than its share of the overall market.

3. Three major competitors.

It refers to the ratio of the sales volume of a company to the total sales volume of the three largest competitors in the market.

For example, if the market share of an enterprise is 30%, and the market share of its three largest competitors is 20%, 10% and 10% respectively, the relative market share of the enterprise is 30% 40% = 75%, if each of the four enterprises accounts for 25%, the relative market share of the enterprise is 33%. Generally speaking, a company has a relative market share of more than 33%, indicating that it has a certain strength in this market.

4. The biggest competitor.

Refers to the ratio of a company's sales volume to the sales volume of its biggest competitors in the market. A price above 100% indicates that the company is a leader in this market.

Basic calculation method: overall market share, which refers to the proportion of a company's sales volume (amount) in the entire industry.

1) The overall market share refers to the proportion of a company's sales volume (amount) in the entire industry.

2) Target market share, which refers to the proportion of an enterprise's sales volume (amount) in its target market, that is, the market it serves.

3) Relative market share, which refers to the ratio of a company's sales volume to the sales volume of its largest competitor in the market, if it is higher than 1, it indicates that it is the leader in this market.

Advantages and disadvantagesThe advantage of using market concentration to measure market structure is that it is easy to calculate and is one of the most common methods. The disadvantage of market concentration is that this indicator does not fully reflect the difference in the distribution of enterprise size.

For example, in 4 or 8 firms, they may be a similarly sized group of firms, or they may be a very large firm and several others are relatively small. In addition, this indicator does not reflect the problem of product differentiation of enterprises.

Answer: The size of the market share is only a characteristic of the market share in terms of quantity, and it is a reflection of the breadth of the market share. There is another qualitative feature of market share, which is the quality of market share, which is a reflection of the strength and disadvantage of market share.

The proportion of a company's sales volume in its target market, that is, the market it serves. The scope of a business's target market is less than or equal to the service market of the entire industry.

This is the quality of market share, and it is a reflection of the strength and disadvantage of market share. The quality of market share refers to the gold content of market share and the sum of the benefits that market share can bring to the enterprise.

Refers to the ratio of a company's sales volume to the sales volume of its biggest competitors in the market.

Market share, that is, the ratio of the sales volume of a company's products to the sales volume of similar products in the market. Overall, market share = 100% of the company's product sales volume of similar products in the market.

Ralsl index: i represents the total index, q and p represent quantitative and qualitative indicators, respectively, and subscripts 1 and 0 represent the base period and reporting period, respectively. IQ and IP represent the total index of quantitative indicators and the total index of quality indicators respectively, so the basic formula of the composite index can be written as:

iq=σq1p0/σq0p0 ip=σq0p1/σq0p0

Generally divided into sales amount and sales quantity, for example, the retail market research company acnielsen is directly from some large supermarkets to buy cashier data, a whole supermarket, the total amount of your product category you account for is how much is the percentage, the number is also the same calculation, the data comes from several supermarkets, so his retail market data still has a certain reference.

The national sales data is basically calculated according to the National Bureau of Statistics, the total output value and turnover of the industry, and the proportion of your company is as large.

Summary. Kiss Glad to answer for you, my answer is as follows: The sales share algorithm is as follows:

100% of the total sales amount for a single product. For example, the monthly sales of physical stores are 12,000, of which the monthly sales of category A are 2,000Q: The proportion of category A in total category sales is:

2000 divided by 12000 multiplied by 100. The formula for calculating the percentage of member sales: sales Total sales sales percentage .

The percentage of sales of a product in a category out of all your products sold (over the same time period).

Kiss Glad to answer for you, my answer is as follows: The sales share algorithm is as follows: 100% of the total sales amount of a single product.

For example, the monthly sales of physical stores are 12,000, of which the monthly sales of category A are 2,000Q: The proportion of category A in total category sales is: 2000 divided by 12000 multiplied by 100.

The formula for calculating the proportion of member sales is based on rent: Huhui sales Total sales sales percentage . The percentage of sales of a certain type of product out of all the products sold by SalesMegabyte out of the sales of all your products (for the same time period).

Calculation of sales share.

Is the share of sales the same as the share of sales?

The formula for calculating the percentage of sales is: percentage of sales = sales amount of a single product 100% of total sales. The percentage of sales refers to the sales call of a certain type of product out of all the products you sell.

By variety: sales proportion = the total sales amount of the variety unit * 100%. According to the ground to open the Kai District:

Percentage of sales = sales in the region Total sales per unit * 100%.

So how to calculate the sales share.

With sales and the total number of merchants, there are also sales of single products.

Sales amount of the product = number of sales * unit price of sales.