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The premise of a big market is that the market has such a large capacity.
The second is to do a good job in product, marketing, and conversion.
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Learn more about the market, run more, analyze more, and be diligent!
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1. Product positioning: for example, you are.
Health drinks. Or a drink that is good for beauty? Or a baby drink?
2. Clarify the product.
After positioning, think again.
Audience (in the case of health drinks, the audience is young or old; If it's a beauty drink, it's a young woman; Infant drinks are naturally children, but the target audience must be mothers).
3. After analyzing the audience, you can consider promoting in the place where the audience is concentrated (online is the community network where the audience is concentrated, and offline is the office building, near the hospital, and in the community).
4. Activities.
You can choose. a. Complimentary tasting.
b. Teaching + price reduction purchase (this trick is very suitable for completion in the community, Almond Lulu has done it, and the effect is very good).
5. Marketing channels.
You can also choose: supermarket, smoke hotel, restaurant.
The above is my personal advice, I hope it can be helpful to you.
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The market is one of the many systems, institutions, procedures, legal reinforcements and infrastructures in which the parties participate in the exchange. Although parties can barter goods and services, most marketplaces rely on sellers to provide goods or services, including labor, in exchange for the buyer's money.
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The importance of marketing to enterprises is well known, so how to grasp the market segment is one of the key links in enterprise marketing, whether the company's products sell well depends on whether the market segment is accurate, so it is also very important for enterprises to grasp the market segment
There are several aspects of work to be done to grasp the market segment
First, we must have a full understanding of our own enterprises, such as the company's finance, human resources, production and marketing capabilities, management efficiency, etc. This is a prerequisite for grasping the market segment
Second, selectively conduct detailed research on the market to find out the market segment (in line with the company's market).
Third, correctly understand the capacity and saturation of the market segment, and formulate a production and marketing plan based on this situation
Fourth, it is necessary to track the market segment at all times, and adjust the structure, efficacy, and characteristics of the product according to the changes in the consumer group
Fifth, regularly re-evaluate the market segment
Sixth, regularly build momentum for market segments, publicize the company's marketing concept, and build momentum regularly
The above six aspects are the basic methods to grasp the market segment, and the real grasp of the market segment is not only these six aspects, but the continuous acquisition and innovation in the market changes, and then apply it to the practice of marketing, and constantly adapt to the market segment
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First of all, we need to fully understand the market you are in, do your research to see what the market needs.
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Do it with integrity and professionalism.
Do things seriously. Ask for advice.
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