How to market the same product in the same market

Marketing. There are three coverage strategies:

homogeneous marketing; differentiated marketing; Focused targeted marketing;

Homogeneous products in the homogeneous market, suitable for homogeneous marketing. For example, sand, cement, cables, glass, metallic iron.

Copper and aluminum, etc. (don't be serious, these also have characteristic glass, special cables, but those after all the market share is too low to be ignored). In this case, the use of homogeneous marketing (mass marketing) can help the business to obtain more economic benefits.

The answer is "homogeneous marketing", there are too many specific strategies, such as you want to pursue economies of scale.

Low-cost competition, advertising to a large number of groups, etc., so that you can get a free ride from your peers, differentiated competition may cause you to "pay more marketing costs" and get less sales revenue.

The same market you are talking about should be for the same consumer group. If it's such a competition, there are a lot of marketing methods that can be taken.

1.From the perspective of marketing concepts, there are mainly viral marketing, interactive marketing (reciprocal marketing), refined marketing, word-of-mouth marketing, penetration marketing, experiential marketing, service marketing, personalized marketing, relationship marketing, and brand marketing (primary focus).

3.From the perspective of marketing carriers, there are mainly sports marketing, public welfare marketing, event marketing, conference marketing, green marketing (by playing the environmental protection card), event marketing, entertainment marketing, news marketing, experience marketing, and Olympic marketing.

4.From the field of marketing, there are mainly internal marketing, regional marketing, community marketing, international marketing, and focus marketing.

If it's not perfect, please add it.

It is recommended to ask a marketing planning company with practical experience to give you advice, so that you can only do it, after all, in the end, you still pursue the maximization of benefits. I recommend Guangzhou Artisan Marketing Planning Company to you worthy of your trust.

Summary. Hello dear! Answer your question about "one product for multiple markets" as follows:

We must have a good strategy for one product for multiple markets. No matter what kind of channel we use, the first thing we need to do is to conduct market research, targeting different groups of people and different levels of classification, so as to develop a perfect marketing strategy. It is not difficult to sell a product successfully, maybe you can use VX to let relatives and friends around you buy it, but this method of audience area is too small, and the product can not be very profitable.

Hello dear! For the question you asked about "one product for multiple markets", the following answers are made: Dear, we must have a good strategy for one product for multiple markets.

No matter what kind of channel is used, the first thing we need to do is to conduct market research, target different groups of people, and not classify them at the same level, so as to develop a perfect marketing strategy. It is not difficult to sell a product successfully, and it may be possible to let relatives and friends around you buy it through VX, but the audience area is too small, and it is not a big profit for the product.

Market research. We need to make a sales plan for the shoppers, and we need to take a less suitable example, "health product promotion". Many sellers of health care products who sell health care products with noisy wisdom are taking advantage of the fear of death of the elderly to boast about the efficacy of health care products, so as to achieve the purpose of product sales.

As long as you grasp this relatively distinctive feature, then it is a good way to sell health care products. Therefore, market research is very important, we need to grasp the "quantity" of the market and the "quality" of buyers.

Different products can be marketed in different ways, here are some common examples:

1.FMCG: Usually through advertising and marketing, activities and channel promotion.

2.Consumer durables: brand building is often required, using advertising, public offices and word-of-mouth to increase visibility and reputation; At the same time, we should also pay attention to after-sales service and increase customer loyalty.

3.Service products: It is necessary to pay attention to service quality and customer experience, and publicize the characteristics and advantages of services through word-of-mouth communication and social networking.

4.High-tech products: It is necessary to emphasize the leading technology and innovation ability, and it is suitable for publicity through professional magazines, academic conferences and the Internet.

5.Social responsibility products: It is necessary to emphasize the sense of social responsibility and environmental protection awareness of enterprises, and are suitable for marketing through public welfare activities, sponsorship and publicity.

In short, different products need to choose the appropriate marketing method according to their own characteristics and market demand.

Hello, because the same goods in the same market, if you don't sell them with the same **, consumers will feel that you have the intention to choose the consumer who is suspicious. So this will lead to a bad impression of your product for some of his customers, so there must be the same market, the same product, the same **.

If you're doing extensions, you need to pay attention.

1. Find customers, through what channels can customers know you (generally looking for the other party's office).

2. Perseverance, after finding it, it is possible that it will not be accepted, and it may be perfunctory, but you must know how to track it.

4. Willing to spend money, expansion is the communication between people, for example: in Jiangsu, you send cigarettes (Su Yan, Zhonghua), eat (Moutai, famous rice wine), this is how you please the key people.

5. The cooperation between men and women is generally a girl to a customer boy, a boy to a customer girl, and moreover, there are many people who are brave and courageous, and to a certain extent, it also shows the strength of the company.

6. Understand**, don't quote the "dead price" (leave room for it), but you can't quote the "sky-high price", which you have to fully grasp the market trend to do.

If you are the owner of this business, the height of the stand is extraordinary. I'm here to give you some advice, I hope it helps.

1. Product differentiation should be established in different places from other competing brands.

2. Concentration of funds, that is, funds are concentrated in a certain brand, do not diversify investment (in today's market, diversification is very dangerous).

3. Open up the network, the network is the productivity, this is China's national condition, the network brings unlimited business opportunities.

4. Targeted laying of publicity channels, the accuracy of product (especially new products) publicity channels is very important (the publicity channels in the township are mainly outdoor and DM leaflets, which is very provincial).

5. Activities, opening an event, it is easy to gather popularity by holding activities in these places, and soon the brand can be spread.

6. Discounts, people hope to get real discounts when they buy, and it is wise to give discounts at the first stage.

Advertising, channel expansion, ** reduction.