Live streaming has now become an artifact for e commerce to bring goods, why can it have such a po

The live broadcast allows consumers to understand the goods more intuitively, and allows the anchor to show the effect and make themselves more intuitive.

The main thing is that this industry has been followed by a large number of users, so the users are here. Then you can put some products into it, so that you can achieve good results.

That's because nowadays we basically buy products through online shopping, so many people watch live broadcasts when they buy products, which will increase sales.

The main reason is that the crowd is from all over the country, and the people who attract are iron fans, in this case, they will be liked by everyone, so it is very powerful.

1.Store live broadcast modeStore live broadcast is a live broadcast scene with offline physical stores as the live broadcast scene, and directly broadcast products to everyone in the store. The biggest benefit of live streaming is that it is authentic and reliable.

The live products are visible to the user, and the store can be displayed directly to the user, which greatly improves the user's trust in himself!

Live broadcast delivery mode: KOL live broadcast delivery is simply understood as live broadcast delivery of top online celebrities. They have the right to speak and influence in specific fields, and can easily guide users' consumption ideas. KOL live streaming generally adopts the model of commercial cooperation.

Merchants will take the initiative to find KOLs to finalize the goods and **.

3.The commission cooperation model is the model chosen by many novices to do live e-commerce. It is mainly a merchant product that cooperates with commodity platforms to obtain merchant commission income. Generally, the platform will provide a lot of goods, and there are still many choices for novices.

The difference between live streaming and traditional e-commerce is:Whether the content form is intuitive or notAccurately target the user's desire to buyandWhether the identity of a celebrity or Internet celebrity brings a sense of trust or not

First, the content form is intuitive or not

1. Traditional e-commerce.

The fast-paced lifestyle makes people not want to spend too much time looking at text advertisements, lengthy text paragraphs such as flyers, people will be impatient to read, not very attractive, and cannot bring a good advertising effect.

2. Live streaming.

2. Accurately lock the user's desire to buy

1. Traditional e-commerce.

When consumers buy goods, they often face the problem of which product to select in detail, which purchase channel to choose is a headache, so the traditional e-commerce channels are full of text and **, and can not arouse too many desires of consumers.

2. Live streaming.

The new e-commerce live broadcast model, consumers can directly see the product, and the anchor of the e-commerce live broadcast can display the product and try it, which can be a faster and more comprehensive understanding of the various information of the product, and quickly judge whether the product is suitable for themselves and whether they want to buy it. And it can reduce the loss of shipping costs and other losses caused by the return of the wrong goods, and can allow consumers to enter the scene of shopping display in an immersive way.

3. Whether the identity of celebrities and Internet celebrities brings a sense of trust or not

1. Traditional e-commerce.

2. Live e-commerce.

The live broadcast can allow celebrities and Internet celebrities to join the anchor camp, quickly bring a lot of popularity to merchants, promote the sale of goods sales, and achieve accurate marketing. When the broadcaster can show professionalism in a certain industry, it is easier to obtain the trust of users. The usual psychology of the spender is:

When industry experts say yes, then this thing must not be wrong.

Live e-commerce vs traditional e-commerce, what do novices choose to do e-commerce, and share their personal experience in live streaming for 13 days.

The e-commerce platforms that can live broadcast the goods are:Douyin Live, Watermelon Live, **Live, Jingdong Live, Kuaishou LiveWait a minute.

1. Douyin live broadcast: Helping merchants sell goods can also earn commodity commissions2. Watermelon live broadcast: Today's headlines can also sell goods live.

3. Kuaishou live broadcast: a variety of store opening tools based on private domain traffic live broadcast to bring goods

Kuaishou Live is a live broadcast function of Kuaishou, which is different from Douyin and is based on a private domain traffic pool. Support Kuaishou Store, One-stop Cloud, Youzan, Yunfeng Network and other store opening tools.

4. Live Broadcast: A tool based on a new type of shopping scene

5. JD Live: Based on public domain traffic, different types of store applications are different

JD Live channels have a relatively low assessment threshold for the emergence right of public domain traffic of live broadcast permissions (such as live broadcast channels, discovery channels - live broadcast tags), as long as the merchant can ensure a certain frequency of broadcasting on a daily basis, the live broadcast permission & emergence right can be maintained.

If you want to live broadcast with goods, you can choose big platforms such as **, Douyin, Weibo, etc., and it is also a good choice to build an e-commerce live broadcast platform for live broadcasting.

The point of live streaming to attract consumers: the product is more cost-effective, the supply and demand of the product is larger, the product advertising is in place, the anchor hypes the quality of the product, and the anchor generally guarantees that there is no reason to return the goods within 7 days when bringing the goods to protect the rights and interests of consumers.

I think live streaming is to rely on the eloquence of the anchor to attract consumers, and they blow these products to the sky, so they will attract consumers to buy these things.

It relies on the anchor's three-inch tongue, as well as the use of some giveaways and product quantities to retain consumers.

Douyin e-commerce practitioners, take Douyin live broadcast as an example.

Live streaming is divided into goods with your own store and goods with other stores.

1. Bring the goods from your own store.

A business license is required.

Deposit for opening a store.

Selection. Logistics.

2. Bring other people's goods.

As long as the Douyin account has enough 1000 followers, you can open a selected alliance, you can bring the goods of the store, and there will be a corresponding commission for each piece sold.

2. Pay a deposit of 500 yuan for the author.

2. Live streaming.

Maintain the verticality of the account and start broadcasting regularly.

No, there are a few people who have time to watch live broadcasts, and most of the anchors are not reliable, so they talk nonsense for the sake of performance.