What is at the heart of IKEA s successful marketing concept

Serve customers wholeheartedly.

Luo Zhenyu once said in a talk show that IKEA's core ability is actually one, which is to continuously reduce costs on the premise of ensuring user experience. Luo Zhenyu said: "There is no other trick to embroider the legs, it is almost this trick, in the course of several decades, with a slow but determined pace to expand its business territory." ”

Summary. Dear, hello, I'm happy to answer for you, IKEA's marketing ability is very good, IKEA follows a unique marketing concept called creating value with customers, there are three points: 1

The concept of making products: valuable low, try to use the concept of "valuable low" to run through the whole process of product from conception to design, production, transportation and marketing, so that IKEA can often bao extremely high price than a single product, and its furniture is 30% 50% lower than competitors on average.

Dear, hello, I'm happy to answer for you, IKEA's marketing ability is very good, IKEA follows a unique marketing concept called creating value with customers, respectively, there are three points: Zhimeng 1The concept of making products:

Try to use the concept of "valuable low" to run through the whole process of product from conception to design, production, transportation and marketing, so that IKEA can often guarantee a very high price ratio of a single product, and its furniture ** is 30% 50% lower than its competitors on average.

Concept, IKEA design concept pure destruction source to turn home products into simple and easy to assemble products, customers can also get satisfaction in DIY assembly furniture. 3.Combining each item into a different style of model room, showing the on-site effect of different styles, everything can be experienced freely, which makes customers feel at home in their own spare time, and IKEA's concept of creating value is deeply rooted in the hearts of the people and has become the current trend.

The IKEA business idea is to offer a wide range of home furnishings that are beautiful and functional, and affordable for ordinary people.

In most cases, beautifully designed household items are usually offered to the few who can afford them. From the beginning, IKEA took a different path. We decided to be on the side of the masses.

This means responding to the needs of people all over the world for household items: the needs of people with different needs, tastes, dreams, desires and incomes; The needs of people who want to improve their families and their daily lives.

It's not hard to produce beautiful furniture: you just have to spend money and get customers to pay, and you can do it. It's not so easy to produce beautiful, durable furniture at a low ** level – it takes a different approach.

It's a matter of finding simple solutions and saving on various methods. The IKEA product range is diverse in several ways. First of all, the IKEA product range is very diverse in terms of functionality:

From plants and living room household items, to toys and entire kitchens, you'll find everything you need to furnish your home. Secondly, the IKEA product range is very diverse in style. Romantics will find what they need just like minimalists.

Finally, the harmonious product range is as diverse as it is both functional and stylistic. No matter what style you prefer, there's something for everyone.

Anyone can do this by making a good product in a good way, or, in a low quality product. But to make a good product with low **, you have to find ways to be both cost-effective and innovative. So, at IKEA, we do things a little differently.

The Swedish design approach is also the basis of the IKEA product range. To date, the IKEA product range has been developed in Sweden. Through the choice of colours and materials, the IKEA product range is not the most popular, but it is practical, still aesthetically pleasing, human-centric and child-friendly, representing a fresh, healthy Swedish lifestyle.

These methods are closely linked to IKEA's origins in Småland, southern Sweden, where people are known for their hard work, frugality and the best use of the limited resources they have.

In 60 years, IKEA has grown steadily and rapidly to a chain of 180 stores in 43 countries and more than 70,000 employees. In fiscal 2003, IKEA generated sales of 11 billion euros and net profits of 1.1 billion euros, making it the world's largest retailer of household goods.