Chen Yu and the Theory of Consumption Capitalization in the Theory of Consumption Capitalization

Consumer Capital

China Business Press.

There is currently a third edition.

A brief overview of the contents of the third edition is as follows:

This book is written by Professor Chen Yu of the Institute of New World Economy on the market economy.

In the in-depth study of the theory, a new capital theory is proposed to break through the limitations of traditional Western economic theories. It systematically reveals the power of consumption and consumer capital in the market economy with a complete theoretical system, and points out that corporate profits are jointly created by three kinds of capital: monetary capital, knowledge capital and consumer capital, and these three forms of capital have existed in the early stage of the development of the market economy, so as to establish a new theory of market economy, which is of great practical significance to the economic development of the state, local and enterprises, and will also promote the research and development of other related economic disciplines.

With Capital as the core, this book profoundly expounds its socio-economic background, historical origins, theoretical structure, core content, as well as its operating methods, theoretical significance, and role in current economic development. Through consumption as a link, producers, operators and consumers are closely linked to achieve the goal of win-win and common prosperity for all three parties.

Value-added extreme marketing.

Value-added extreme marketing can make "goods." "Bigger and stronger. That is, to sell goods.

Send a collection of stamps, the collection of stamps has increased in value, and the commodity is equal to the value-added; At the same time, it can reverse the virtuous cycle of commodity markets; Not afraid of copying, you can turn your peers into friends. The combination of the consumer goods market and the collectibles market has pioneered"Contrarian competition"New pathways. Is this innovation?

I've been thinking about this marketing model for more than 10 years. Don't underestimate this small "collection of tickets", it contains all the problems in sales and can be solved, anti-counterfeiting, winning, value-added, not afraid of competition, the more competition, the more towards the direction of value-added development and so on.

For example, if the merchant sells a certain commodity, its goods are 100 yuan, maybe the profit is 10 yuan, then you can take out 2 yuan, buy collectible tickets (issued by the state) in the market to give to consumers, with the continuous delivery of collectible tickets, then, this kind of collectible tickets will continue to increase in value (the process of consumption and dispersion is the process of value-added), when the collection of tickets rises to the 100 yuan spent when buying goods, it will be (you can go to the market to cash, There are collectibles markets everywhere) is equivalent to buying goods without spending money, do you think this is not equal to giving for nothing? The benefits are not only there, but there are many more.

。。Turn consumers into investors, so that consumers have no worries.

Excuse me: Do you think my idea is valuable? Thank you!

Consumer Capital

After the consumer purchases the goods of the enterprise, the enterprise should regard the consumer's consumption as an investment in the enterprise, and return a certain percentage of the enterprise's profits to the consumer at a certain interval.

Background of creation. Whether in the past or now, consumers have always been at the end of the commodity since ancient times, without a wide range of choices, and are completely in a passive state. Especially in today's humanistic society and harmonious society, the theme of the overall situation, this way of sales and commodity circulation has completely failed to keep up with the pulse of the times, in this society with a disparity between the rich and the poor, some people spend money like dirt to fill their selfish desires and the other part of the people are seeking food and clothing are rare, businesses and manufacturers are targeting the target of service to wealthy customers, and ignore the public If you only care about the consumption interests of the high-income and dusty class, then the national economy and people's livelihood will not be able to talk about.

On the one hand, it can help enterprises to be more in line with consumer expectations and hobbies in terms of product development, market positioning and after-sales service, so that enterprises have greater market competitiveness advantages, and on the other hand, consumers can obtain products and services that meet their wishes and preferences by providing this information.

Practical significance. Consumption has become an important force in the world economy and politics, China has become the world's largest purchaser more than the United States, China's largest global consumer, China has become the world's first overseas consumption, but China has not yet become a big consumer country, most of the world's top 500 companies are related to the theory of consumption, such as credit cards can promote global consumption, the application of consumer capital, can bring changes to China in the future. The impact of consumption theory on the future of China is as follows:

Change the international community's perception of China, apply the theory of consumer capital, what we produce can be consumed in large quantities by Chinese, make China a paradise for world consumption, promote China to become the world's economic leader, and provide a path for building a harmonious society, harmony means political savvy, effective management, the people are quite democratic, consumers are fully respected and satisfied, and everyone is the master of the enterprise society.

It is conducive to purifying the trading market and preventing commercial corruption, and it is a systematic project and also a sunshine project. It is an effective measure to solve the problems of lack of trustworthiness, immorality, mercenary and commercial corruption in some regions and behaviors today. It allows companies to respect consumers, and whoever has the most consumers will win the largest market and a huge amount of capital accumulation.

The theory of consumption protects the rights and interests of consumers, including the right to safety, the right to information, the right to choose, the right to fair trade, the right to compensation, the right to association, the right to education, the right to respect, and the right to supervision. The theory of consumption creates the principle of equality