What exactly is the work of consumer capital

From "The Theory of Re-evaluation of Consumer Value" to "Consumers Can Become Capitalists". The contribution of consumer capital in real life is predictable:

1.Consumer: From the end of the consumption chain, it has become a front-end participant.

Taking consumption itself as an investment, after traditional consumers consume, they only turn the spent funds into commodities, and the emergence of consumer capital, which takes consumers' consumption as an investment, enables consumers to obtain additional owners of sustainable profits of enterprises and accumulate additional wealth for themselves;

2.Enterprise merchants: provide a new way to expand the market and solve the problem of capital;

3.Local, regional: Accelerate regional economic development.

The significance of the emergence of the theory of consumer capital lies in the fact that economic development is no longer driven by a single capital, and the traditional economic promotion model is no longer suitable for the needs of future development, and then transforms into a new economic model with three types of capital linkage driven by consumption capital, innovation by knowledge capital, and promotion by monetary capital.

However, the manifestations of theories are diverse, which also makes a theory come out and be evaluated differently due to different forms of expression.

The theory of consumer capital is facing such a challenge!

First of all, enterprises and companies that practice the theory of consumer capital should avoid the suspicion of "two pits": pyramid schemes and gimmicks.

1.The second contribution of the theory of consumer capital is to solve the financial problem of enterprise merchants, which also makes the shadow of MLM appear in the marketing process of possible enterprise merchants;

2.This is the theory of the welfare of all consumers, and it must not be defeated in the phrase "wool is out of the sheep", and the merchants are under the banner of "red and profit", and the goods will be improved and then returned to consumers with "red and profit".

Therefore, for the new mode of operation, some people put forward the statement that "the organizational relationship should be transparent, the cost and benefit should be transparent, the consumption should be clear, and the dividends should be clear", requiring enterprises and businesses to be open and transparent and standardize their operations.

It's a book, not a job, it's a theory.

Legitimate. 1. The core of the theory of consumption capitalization is to extend consumption to the field of production and operation, when consumers buy the products of the enterprise, manufacturers and commercial enterprises should regard the consumer's purchase of the company's products as an investment in the enterprise, and according to a certain time interval;

2. Return a certain proportion of corporate profits to consumers, at this time, consumers' purchase behavior is no longer simple consumption, and his consumption behavior has become an investment behavior to participate in the operation of the enterprise. As a result, consumers are also investors, and consumption is transformed into capital;

3. The theory of consumption capitalization is intended to build a win-win society, and this win-win society must be a harmonious society and a truly prosperous and happy society. The theory of consumption capitalization as a human-centered theory;

4. Find a way to economics that is in the interests of the majority. Some people call it China's "poor man's economics", but it is also a theory of "full wealth". Because it also builds an economic platform for the society that is suitable for both the rich and the poor, and a win-win situation.

In real life, there are three kinds of relationships between production and selling, buying and selling, these three relationships are inseparable, and the integrity of the three parties will have the embodiment of interests, but the buyer has been in passive marginalization, not valued, and can not get the distribution of benefits, with the continuous progress of social civilization, people pay more and more attention to the importance of the buyer, production needs to have monetary input, with money can produce products, produce products, as long as the sale will bring benefits, so money has become a kind of capital to make money, There are more and more enterprises in production, there is commercial competition, people find that competition needs technology, superb technology can make production produce greater benefit value, so technology has also become a kind of capital, people ignore that consumption is the last link of interest generation, consumption will reflect profits, consumption itself should also be a kind of capital, since consumption is capital, then should also enjoy the profit distribution brought by consumer capital, when consumers can also fairly enjoy the profits brought by consumption, Consumers no longer worry about spending money after consumption, consumption becomes no pressure, consumption will continue to generate profits, thus promoting the consumption of the people, China's traditional model, enterprises, businesses and consumers can not stand on the same line, at present, large and small enterprises out of a lot, difficult to attract investment, there is competition between enterprises. There are many entrepreneurs, there are many merchants, the activities of merchants are continuous, the sales methods are varied, and there is competition among merchants. Consumers are dazzled by the activities of merchants, consumers are pulled around, and there is distrust of consumers towards merchants and enterprises, which leads to consumption fragmentation and consumer disloyalty.

At present, the pressure of life is great, the employment pressure is great, and it is difficult to make money, so that consumers dare not consume, and the existing money will often choose to deposit in the bank, and the bank will pay the interest to the people, so the bank will pass on the interest that needs to be paid to the enterprises and merchants, and the merchants and enterprises will add the interest to the cost of the product, and finally the product will be sold to consumers, and the people themselves will finally pay for the interest.

When consumption becomes capital, it can enjoy the same right to distribute profits as monetary capital and intellectual capital, then the people will voluntarily consume, and the funds consumed will be quickly returned to businesses and enterprises, and enterprises will no longer worry about the shortage of funds, and the cost of production will also decrease, which will increase the profit distribution between merchants and consumers, and achieve a virtuous circle.

Consumer capital is as important as money capital and knowledge capital in socio-economic development.

When consumers purchase the goods of the enterprise, the enterprise shall regard the purchase of consumption as an investment in the enterprise, and return a certain percentage of the enterprise's profits to the consumer at a certain time interval. This means that consumers complete the "turning action" and become an investor while consuming, and consumption becomes capital qualitatively.

This is Professor Chen Yu's explanation of the capitalization of consumption in concise language in his book "Consumers Can Become Capitalists".

Consumption has become an important force in the world economy and politics, China has become the world's largest purchaser more than the United States, China's largest global consumer, China has become the world's first overseas consumption, but China has not yet become a big consumer country, most of the world's top 500 companies are related to the theory of consumption, such as credit cards can promote global consumption, the application of consumer capital, can bring changes to China in the future. The impact of consumption theory on the future of China is as follows:

Change the international community's view of China, apply the theory of consumer capital, we produce things that Chinese themselves can consume in large quantities, make China a paradise for world consumption, promote China to become the world's economic leader, and provide a path for building a harmonious society, harmony means political savvy, effective management, the people are quite democratic, consumers are fully respected and satisfied, and everyone is the master of the enterprise society.

It is conducive to purifying the trading market and preventing commercial corruption, and it is a systematic project and also a sunshine project. It is an effective measure to solve the problems of lack of trustworthiness, immorality, mercenary and commercial corruption in some regions and behaviors today. It allows companies to respect consumers, and whoever has the most consumers will win the largest market and a huge amount of capital accumulation.

The theory of consumption protects the rights and interests of consumers, including the right to safety, the right to information, the right to choose, the right to fair trade, the right to compensation, the right to association, the right to education, the right to respect, and the right to supervision. The theory of consumption creates the principle of equality, so that consumers and producers are equal in the status of the subject, and it is also reasonable, consumers have changed from active to passive, and now consumers are passive consumers do not have a great choice, and the way consumers obtain information can be seen from the following data:

Acquaintance introduction**********===

Shopping mall **********=

Television **********

Newspaper *****=

Advertise *****

Product Description====

**Staff===

Internet ==

Others = shopping and consumption from the above circumstances, which shows that consumers are passive consumption, there are commercial deception and industry traps in the middle, the infiltration of fake goods and unknown consumption to put a heavy burden on the people and enterprises.

China is now quite free of speech, and there is no legal or illegal theory of consumer capital as an ideology, and several books on consumer capital have been published legally, but the fact that consumer capital is being used on a large scale by the pyramid marketing community is indeed a major hidden danger to society.

First of all, the theory of consumption capitalization was not originally created for pyramid schemes, it is a liberal trend of thought and argument, similar to utopia, but it has not risen to the level of theory. The theory of consumption capitalization is not favored by mainstream economics (including Western economics and political economy), and has not achieved much academic impact. At the beginning of the 21st century, Chen Yu, Ying Guangrong and others, who carried a large number of false and not only so-called titles, wrote books and theories one after another, claiming to be the founders of the theory of consumer capital, and portraying themselves as the new masters of the economic field, the great saviors of the masses and consumers, and the theoretical mentors of China's economic future development.

The new theory of consumer capital is full of all kinds of reversals of right and wrong, arguments and reasoning that have no basis in facts and confusion of logic, and everything is centered on appalling and eye-catching. The masters relied on this theory and their bunch of titles to walk the rivers and lakes, and solemnly went to all kinds of influential, but all kinds of lofty cottage forums to speak. Chen Yu's theory and method of success, which did not engage in investigation and study, did not stress scientific reasoning, and specialized in bragging about the release of satellites, coincided with the pyramid schemers, and soon became the guidance of the new economic theory in the pyramid marketing circles, and became a theoretical tool for the organizers of a number of pyramid marketing organizations with ulterior motives and for the low-level pyramid schemers who did not know the truth to deceive people's minds and deceive themselves.

The "theory of consumer capital" is the theoretical basis of "rebate MLM". Ouyang Wenwen, an expert of the Direct Selling Expert Committee of the China Market Association, believes that the "theory of consumer capital" is a heresy of economic behavior and violates the general law of Marxist capital accumulation. Professor Yang Qian, dean of the Beijing Business Management Cadre College, believes that this theory completely violates the basic principles of economics and does not understand the common sense of economics.

First of all, I think that consumer capital is an advanced concept of consumption, which subverts the traditional concept of consumption thinking, and is the future development trend, as for some ill-intentioned people who distort the understanding of the core of the theory, this does not mean that this concept is problematic, in other words, a person kills people with a kitchen knife, does it mean that the person who made the kitchen knife has a problem? So let's not hurt a pot of soup because of a rat dropping.

First of all, all theories and practices are real phenomena embodied in the vast history of the people, in real labor and economic activities, social activities, cultural activities, and religious and humanistic activities. Absolutely not, and absolutely should not be, swayed and constrained by the theories of some great men of the century.

I can't say exactly how it is.

Then we also deserve the value of sharing.

Hope it helps.

In 2007, Tsinghua University hosted an EMBA Management Forum in Nanning, Guangxi. It is hoped that with the acceleration of the process of the pan-Beibu Gulf economic cooperation and the new concept of "one axis and two wings of regional cooperation", Qingda will be able to provide intellectual support for Guangxi's economic development. In his speech, Professor Li Daokui of Qing University pointed out that "China's economy has entered an era of high savings", 50% of the products in the national economy have not been consumed by the people, and a lot of the money in the hands of the people exists in the form of currency. First, China's population structure is very young, accounting for the majority of the population of young adults consider the pension and disease prevention and children's education investment, so a large amount of money is stored, the second is that the people buy assets channels are very limited, buy a house for fear of becoming a "house slave", ** although hot but risky, insurance escort service and cumbersome, in short, there is no more stable investment to reduce the risk, that is to say, there is no good opportunity to make money.

The emergence of the theory of consumer capital and the operation of chain management can alleviate the above series of problems.